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Author: ATZ/MTZ (Wiesbaden)
Publisher:
ISBN:
Category :
Languages : en
Pages : 75
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Book Description
Author: ATZ/MTZ (Wiesbaden)
Publisher:
ISBN:
Category :
Languages : en
Pages : 75
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 220
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Book Description
Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973830X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Author:
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 1084
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Book Description
Author: Jeremy Clarkson
Publisher: Penguin UK
ISBN: 1405939087
Category : Humor
Languages : en
Pages : 576
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Book Description
JEREMY CLARKSON'S LATEST - AND MOST OUTRAGEOUS - TAKE ON THE WORLD CLARKSON'S BACK - AND THIS TIME HE'S PUTTING HIS FOOT DOWN From his first job as a travelling sales rep selling Paddington Bears to his latest wheeze as a gentleman farmer, Jeremy Clarkson's love of cars has just about kept him out of trouble. But in a persistently infuriating world, sometimes you have to race full-throttle at the speed-bumps. Because there's still plenty to get cross about, including: · Why nothing good ever came out of a meeting · Muesli's unmentionable side effects · Navigating London when every single road is being dug up at once · People who read online reviews of dishwashers · ****ing driverless cars Buckle up for a bumpy ride - you're holding the only book in history to require seatbelts . . . Praise for Jeremy Clarkson: Brilliant . . . Laugh-out-loud' Daily Telegraph 'Outrageously funny . . . Will have you in stitches' Time Out 'Very funny . . . I cracked up laughing on the tube' Evening Standard
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 296
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Book Description
Author: A.J. Jacobs
Publisher: Lexington Books
ISBN: 0739188267
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Over the past forty years, state/provincial and local governments in the United States and Canada have provided foreign automakers with approximately $4.80 billion in incentives in order to lure light vehicles assembly plants to their areas. This has included tax abatements, infrastructure construction, land giveaways, job training programs, and other subsidies. As of early 2015, ten foreign vehicle makers operated 20 light vehicles in developed North America. Despite the fact that all ten of these automakers have pursued a similar pattern—first exporting vehicles into the United States and Canada before launching vehicle plants in developed North America—each has followed its own specific historical development path and has created its own unique growth trajectory.This book provides a unique historical and qualitative review of these ten vehicle makers, from their early beginnings to their export entry into the United States and/or Canada through early 2015. In addition, it chronicles the histories of more than a dozen former automakers and potential future foreign light motor vehicle assembly plants in the United States and Canada. This includes the first foreign automaker to build its cars in the United States, De Dion-Bouton of France in July 1900, the early 20th Century endeavors of Fiat, Mercedes, and Rolls Royce, and the present day hopes of Chinese and Indian automakers. In the process, the text also provides an assessment of the top competing states and sites for any future plants, the possible incentives packages governments may offer to attract such facilities, and an estimated incentive value for each automaker. Overall, the goal of this book is to expand the knowledge of policymakers at all tiers of government in the United States and Canada and to help them take a more holistic look at the pros and cons of attracting Automobile Manufacturing FDI. It is hoped that this will enable them to make more informed decisions when pursuing a new foreign motor vehicle assembly plant. Its findings should also prove informative to urban and regional planning, political science, sociology, economics, labor, and international development scholars and students in North America and worldwide.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Christiane Prange
Publisher: Springer
ISBN: 3319291394
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author: Marieke K. de Mooij
Publisher: SAGE
ISBN: 1412914760
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.
