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Author: Michael R. Solomon
Publisher: Kogan Page Publishers
ISBN: 1398600059
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author: Michael R. Solomon
Publisher: Kogan Page Publishers
ISBN: 1398600059
Category : Business & Economics
Languages : en
Pages : 293
Get Book Here
Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author: Piers Anthony
Publisher: Del Rey
ISBN: 0345536444
Category : Fiction
Languages : en
Pages : 358
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Book Description
Piers Anthony’s bestselling Xanth series is one of the cornerstones of fantasy, a lively and whimsical interpretation of a genre often criticized for taking itself too seriously. Anthony’s first Xanth novel, A Spell for Chameleon, was initially edited to target a more traditional audience. Now, in an eBook exclusive, A Spell for Chameleon has been reworked line by line—its language matching the simpler, playful way with words that made Piers Anthony an enduring fan favorite. Xanth is an enchanted land where magic rules, a land of centaurs and dragons and basilisks where every citizen has a unique spell to call their own. For Bink of North Village, however, Xanth is no fairy tale. He alone has no magic. And unless he gets some—and fast!—he will be exiled. Forever. But the Good Magician Humfrey is convinced that Bink does indeed have magic. In fact, both Beauregard the genie and the magic wall chart insist that Bink has magic as powerful as any possessed by the King, the Good Magician Humfrey, or even the Evil Magician Trent. Be that as it may, no one can fathom the nature of Bink’s very special magic. This is even worse than having no magic at all . . . and he still faces exile!
Author: Alfred Richard Orage
Publisher:
ISBN:
Category :
Languages : en
Pages : 644
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Book Description
Author: Make Believe Ideas Ltd
Publisher:
ISBN: 9781800581296
Category : Juvenile Fiction
Languages : en
Pages : 12
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Book Description
Colorful chameleon book with holes and touches to explore.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 632
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Book Description
Author: Russell Chandler
Publisher: Zondervan Publishing Company
ISBN: 9780310385615
Category : Body, Mind & Spirit
Languages : en
Pages : 372
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Book Description
The New Age movement, made up of Eastern mysticism and Western affluence, now touches virtually every area of our lives: business, education, psychology, science, health, politics, and religion. Chandler explores the many aspects of the New Age--channelers, UFO contacts, paranormal activities, influential people who promote New Age ideas, and more--in this intriguing book and discussion guide.
Author: Hilarion Hilarion
Publisher: Lulu.com
ISBN: 1471054179
Category : Religion
Languages : en
Pages : 390
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Book Description
This book contains the very latest channelings of Simon C. Godwin and Elizabeth Rose Howard throughout 2011 and includes the messages of Archangel Michael relating to Spiritual Discernment, The Bridge, Psychic Protection and more. With over 389 paperback pages of over 40 channeled messages from Hilarion, El Morya and Archangel Michael throughout 2011, this book contains some highly acclaimed work, including Money Matters & Matters of Money and Dharma and Karma. A great companion to SPIRITUAL ANSWERS by HILARION, this book is the sixth in THE NEW HILARION SERIES and forms part of what will become the valuable spiritual collection for discerning seekers everywhere.
Author: Carolina Farías
Publisher: Yeehoo Press
ISBN: 9781953458155
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
What will I be? If I'm someone other than me? Chameleon is curious about becoming someone new--a dazzling peacock? A powerful rhino? A fluffy koala? With encouragement from friends, chameleon camouflages as various animals within these colorfully clever pages. But, he can't seem to find the right fit. Join chameleon on his adventure while guessing riddles, learning about animals, and discovering the importance of being true to yourself.
Author:
Publisher:
ISBN:
Category : Freemasonry
Languages : en
Pages : 614
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Book Description
Author: Joy Cowley
Publisher:
ISBN: 9780439666534
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Vivid, up-close photographs and lively, informative text brilliantly capture the many moods and colors of chameleons as they hunt for food, search for a new home, brave dangerous strangers, and even make friends.
