The ... National Association of Hispanic Publications Media Kit PDF Download
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Author:
Publisher:
ISBN:
Category : Hispanic American newspapers
Languages : en
Pages : 260
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Book Description
Author:
Publisher:
ISBN:
Category : Hispanic American newspapers
Languages : en
Pages : 260
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Book Description
Author: Federico Subervi-Velez
Publisher: Routledge
ISBN: 1135599211
Category : Language Arts & Disciplines
Languages : en
Pages : 547
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Book Description
The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
ISBN: 9780967143927
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Author: Sharon Ann Navarro
Publisher: Bloomsbury Publishing USA
ISBN: 1851095284
Category : Social Science
Languages : en
Pages : 346
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Book Description
An examination by distinguished Latino/a scholars of the increasing influence of 37 million Latino/a Americans on U.S. electoral and social movements. Latino Americans and Political Participation examines Latino/a American political behavior, covering both electoral and other political issues. The essays provide thorough accounts of the relevant people, places, and events and provide a broad overview of Latino/a political participation in the United States. The information is accessible to individuals new to the topic, but there is extensive coverage to satisfy experienced researchers as well. The volume is rich with case studies and contains information on important political figures, key political events, and a guide to supplementary literature and resources. Contributors include prominent Latino/a scholars who provide a thorough review of the academic literature on such subjects as political demography, protest politics, interest groups, social movement participation, and political representation in national, state, local, and community-level politics.
Author:
Publisher:
ISBN:
Category : Hispanic Americans
Languages : en
Pages : 454
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Book Description
Author: Jan Wicks LeBlanc
Publisher: Routledge
ISBN: 113561959X
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 0826351646
Category : Language Arts & Disciplines
Languages : en
Pages : 416
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Book Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1410
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Book Description
Author: Jessica L. Lavariega Monforti
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 625
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Book Description
This encyclopedia provides a comprehensive overview of the evolution of Hispanic Americans engaged in U.S. politics, from increased visibility as governors and other lawmakers at the local, state, and federal levels to their growing importance as a voting constituency. This encyclopedia comprehensively surveys the evolution of Latina/o engagement in US politics as voters, candidates, lawmakers, and public officials. It is an authoritative resource for public library patrons, high school students, and undergraduates in a variety of curricular studies, including political science, civics, American history, and Latino studies. The set's A–Z entries were carefully selected and crafted to ensure thorough coverage of all of the individuals, organizations, cultural forces, political issues, and legal decisions that have combined to elevate the role of Latinos at the polls, on the campaign trail, in Washington, and in mayors' offices, city councils, school boards, and statehouses all across the country. In-depth essays on the rising prominence of Latino Americans as voters, candidates, public officials, lawmakers, and opinion leaders will provide further context for understanding their impact on modern U.S. political processes and institutions from the perspective of liberals and conservatives alike.
Author: Chris R. Vaccaro
Publisher: SAGE Publications
ISBN: 1071848100
Category : Language Arts & Disciplines
Languages : en
Pages : 661
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Book Description
With a focus on how the modern newsroom runs and operates, News Writing and Reporting: A Strategic Approach to Storytelling prepares students to become successful journalists in today′s competitive news industry. Author Chris Vaccaro applies an audience-centered and business-minded approach, discusses emerging media trends, and guides students through strategic thought in multiplatform reporting and storytelling. The book offers practical career tips, interviews with reporters, and full career and product development guides, while each chapter concludes with strategies and writing exercises to equip students with tactics for planning, structuring, and editing content across various platforms.
