Author: Barry Pennock Speck
Publisher: Universitat de València
ISBN: 8437092116
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
The Multimodal Analysis of Television Commercials
Author: Barry Pennock Speck
Publisher: Universitat de València
ISBN: 8437092116
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Publisher: Universitat de València
ISBN: 8437092116
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
The Multimodal Analysis of Television Commercials
Author: Barry Pennock-Speck
Publisher:
ISBN: 9788437091457
Category : Literary Criticism
Languages : en
Pages : 218
Book Description
Publisher:
ISBN: 9788437091457
Category : Literary Criticism
Languages : en
Pages : 218
Book Description
The Conflation of Health and Beauty in Advertising
Author: Andrea Noriega
Publisher:
ISBN: 9780499004956
Category : Forensic anthropology
Languages : en
Pages : 204
Book Description
Publisher:
ISBN: 9780499004956
Category : Forensic anthropology
Languages : en
Pages : 204
Book Description
A Multimodal Analysis of British Television Commercials and Their Influence in the Audience
Author: María Cristina Pascual García
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Analyzing Music in Advertising
Author: Nicolai Graakjaer
Publisher: Routledge
ISBN: 1317671902
Category : Business & Economics
Languages : en
Pages : 183
Book Description
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Publisher: Routledge
ISBN: 1317671902
Category : Business & Economics
Languages : en
Pages : 183
Book Description
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Interpretation of a Malaysian Television Commercial
Author: Melissa Shamini Periasamy
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 548
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 548
Book Description
The World Told and the World Shown
Author: Eija Ventola
Publisher: Springer
ISBN: 023024534X
Category : Language Arts & Disciplines
Languages : en
Pages : 303
Book Description
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
Publisher: Springer
ISBN: 023024534X
Category : Language Arts & Disciplines
Languages : en
Pages : 303
Book Description
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
Multimodal Theory and Methodology
Author: Sigrid Norris
Publisher: Routledge
ISBN: 1000041840
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Publisher: Routledge
ISBN: 1000041840
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Multimodal Communication
Author: May Wong
Publisher: Springer
ISBN: 3030154289
Category : Literary Criticism
Languages : en
Pages : 192
Book Description
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Publisher: Springer
ISBN: 3030154289
Category : Literary Criticism
Languages : en
Pages : 192
Book Description
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Multimodal Studies
Author: Kay O'Halloran
Publisher: Routledge
ISBN: 1136811176
Category : Foreign Language Study
Languages : en
Pages : 291
Book Description
The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.
Publisher: Routledge
ISBN: 1136811176
Category : Foreign Language Study
Languages : en
Pages : 291
Book Description
The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.