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Author: Anne Teresa Demo
Publisher: University of Alabama Press
ISBN: 0817318909
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace.
Author: Anne Teresa Demo
Publisher: University of Alabama Press
ISBN: 0817318909
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace.
Author: Rebecca Matthias
Publisher: Broadway Business
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
With a new baby, little money, but lots of determination and drive, Rebecca Matthias started a business from scratch out of her home some eighteen years ago. Today her company, Mothers Work--which includes the retail outlets Mimi Maternity, Motherhood, and A Pea in the Pod--has grown to become a multimillion-dollar maternity clothing empire. Written with a refreshingly candid, can-do attitude, MothersWork describes how Matthias got her company off the ground--offering specific lessons for other entrepreneurs and would-be entrepreneurs on the nuts and bolts of building and growing your dream. The first step, of course, is fastening on what it is you plan to sell. As Matthias searched for an idea for a new company--around the time of her first pregnancy--she was discovering how impossible it was to find maternity clothes suitable for the office. Realizing that other professional women were in the same boat, Matthias launched a mail-order business selling maternity clothes. The initial response was staggering, and Matthias's company was on its way. What they discovered was that, unlike new mothers of a generation earlier, women were staying in the workforce throughout their pregnancies. The shift was a revolution in the workplace, with Mothers Work supplying the uniforms. Over the next few years, despite a series of setbacks as Matthias and her husband grappled with managing accounting, sales, inventory, and financing, the company gradually took off. In the course of describing how she built her business, Matthias reveals hard-won lessons she learned about how to research an idea, test it in the market, raise money, deal with employees, taxes, bankers, cash flow, marketing, franchising, and more. Both motivational and deeply personal, MothersWork offers a three-dimensional blueprint for every woman--and man--who dreams of successfully starting a company.
Author: Shari Storm
Publisher: Macmillan
ISBN: 1429956704
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
When it comes to being a good leader, we've read the sports analogies, we've read the war analogies. But how about hitting a little closer to home? As a mother, the following rules and tactics probably sound familiar to you: - Never Underestimate the Power of Kiss-It-Make-It-Better - Hold the Line on Tantrums - Remember the Magic Word Count to Three Before Giving a Time-Out These are good, solid rules for how to raise children. But can these same rules make you a better boss? Absolutely. In her impressive first book, Shari Storm takes the lessons attributed to parenting and shows how they can be directly applied in the workplace, making you a more effective manager and giving you the confidence to lead and shape your staff into the employees you want them to be. Shari gathers a wonderful collection of funny and inspirational stories from a wide range of executive mothers---TV producers, firefighters, accountants, teachers, baristas, corporate leaders, pilots---for an engaging, easy-to-absorb read. These pages will provide both laughs and enlightenment. For the woman who wants to excel in her business, this goes beyond your average management book.
Author: Caitlyn Collins
Publisher: Princeton University Press
ISBN: 0691202400
Category : Political Science
Languages : en
Pages : 361
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Book Description
The work-family conflict that mothers experience today is a national crisis. Women struggle to balance breadwinning with the bulk of parenting, and social policies aren't helping. Of all Western industrialized countries, the United States ranks dead last for supportive work-family policies. Can American women look to Europe for solutions? Making Motherhood Work draws on interviews that Caitlyn Collins conducted over five years with 135 middle-class working mothers in Sweden, Germany, Italy, and the United States. She explores how women navigate work and family given the different policy supports available in each country. Taking readers into women's homes, neighborhoods, and workplaces, Collins shows that mothers' expectations depend on context and that policies alone cannot solve women's struggles. With women held to unrealistic standards, the best solutions demand that we redefine motherhood, work, and family.
Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Patricia Cobe
Publisher: TarcherPerigee
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This is the must-have how-to primer for any mother who wants to work from home-with advice and helpful hints on balancing "work" time and "mom" time; making the difficult transition from corporate to home office; legal information; time planning and organization; networking effectively; and much more. "Full of examples of mothers who have carved out successful home-based businesses...this helpful book provides easy-to-follow instructions for joining the ranks." --Alice Bredin, syndicated "Working at Home" columnist and author of The Virtual Office Survival Handbook
Author: Jeanne Bliss
Publisher: Penguin
ISBN: 0735217815
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?" “Make Mom Proud” companies give customers the treatment they desire, and employees the ability to deliver it. They turn “gotcha” moments into “we’ve got your back” moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization. Step 1. “Be the Person I Raised You to Be” Understand how you are hiring, developing and trusting employees to bring the best version of themselves to work. Vail resorts, for example, the world's largest ski resort operator, banned the three words "Our policy is..." from their vocabulary, freeing employees to take spirited actions to deliver "the experience of a lifetime." Step 2. “Don’t Make Me Feed You Soap” Learn the eight key frustrations that bind us as customers (waiting, fear, anxiety, the black hole of no communication, etc.) and how to apply actions from companies who are delivering a seamless, frictionless and easy experience. Step 3. “Put Others Before Yourself” Determine if your focus is on helping customers achieve their goals – and evaluate how that is fueling your growth. Canada's Mayfair Diagnostics, for example, spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time. Step 4. “Take the High Road” Learn how companies who do the right thing rise above the competition. Virgin Hotels, for example, named #1 U.S. hotel by Conde Nast Reader's Choice Awards, walked away from price gouging at the mini bar, so you'll never pay more for that Snickers bar than what you'd pay at the corner market. Step 5. “Stop the Shenanigans!” Evaluate your current company behaviors and identify the key actions that you can begin immediately. With 32 case studies and examples from more than 85 companies, this is a practical and easy to follow guide for your experience and culture transformation. Filled with comics to snapshot our experiences as customers, a “mom lens” to reflect continuously on your performance, and a “make-mom-proud-ometer” quiz – the book makes Bliss’s approach accessible and approachable. Join the movement to #MakeMomProud by applying this book across your organization. Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach will help your company anticipate both employee and customer needs, extend patience, and show respect at all times.
Author: Allie Casazza
Publisher: Thomas Nelson
ISBN: 1400225647
Category : House & Home
Languages : en
Pages : 225
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Book Description
WALLSTREET JOURNAL BESTSELLER Live lighter. Live freer. Live a bigger life with less. In Declutter Like a Mother, Allie Casazza comes alongside you to explore: Why decluttering calms anxiety in your heart and lessens tension in your relationships. How to ensure your house is working for you, not against you. Why kids thrive when they’re not overwhelmed with options. How to make time, when you feel you don’t have time, to declutter. Allie Casazza was tired of feeling it was her against the laundry in her home. She wondered if somewhere beneath her frantic days and the mountains of toys in the playroom she would ever find joy and peace in motherhood. Then she discovered the abundance . . . of less. As she purged her home of excess stuff, Allie discovered a lifestyle that strengthened her marriage, saved her motherhood, and helped her develop her gifts in a way that no amount of new kitchen appliances or new organizing system ever could. Research studies show a direct link between stress levels and the amount of physical possessions people have in their homes, and Allie has seen that truth play out in her own life and in the lives of hundreds of thousands of other moms she has mentored through her business and online courses. She proclaims: You don’t need a home that’s perfect. You need a home that’s lighter. Discover less stress, more space. Less chaos, more peace. Less of what doesn’t matter, so you have room for what matters most of all.
Author: Christine Armstrong
Publisher: Bloomsbury Publishing
ISBN: 1472956230
Category : Family & Relationships
Languages : en
Pages : 337
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Book Description
The Mother of All Jobs is about the battle to make modern working parenting actually work. If not for our own sanity, then perhaps for our children's. Have you ever looked at the lengthy school holiday dates and silently screamed in desperation? Have you gone part time yet are still doing a full-time workload? Have you ever been too afraid to ask about maternity benefits or flexible working? Do you constantly feel guilty about missing school events and secretly envious of other mums at the school gates who seem to be doing it all better than you? If any (or all) of the above rings true for you, you are NOT alone. While the demands of work are increasing with longer working hours and more pressure to remain 'switched on' to our phones and computers, the needs of our children and the world of school and childcare have stayed the same. Something has got to change before we all reach breaking point. The Mother of All Jobs brings together the wisdom of women who opened up about their experiences into a manifesto to help working parents thrive.
Author: Margery Kraus
Publisher: Simon and Schuster
ISBN: 1684630258
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
A child of immigrants, Margery Kraus knew the value of hard work from an early age. Graduating from college before she had finished high school, she learned to be a risk taker. As a young wife and mother coming of age in the 1960s, she faced plenty of people who told her, “You can’t do that.” But in the end, she did: she founded APCO Worldwide, a global consulting firm headquartered in Washington, DC, specializing in public affairs, communication, and business consulting for major multinationals. Under her leadership, the company grew from nothing to almost $150 million in revenues. In Roots And Wings, Kraus shares the ten lessons she learned from motherhood and leadership that guided her along the way—an inspiration to all seeking to overcome obstacles, achieve career and personal success, and do the right thing.
