Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
The Power of Moments
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
The Power of Now
Author: Eckhart Tolle
Publisher: New World Library
ISBN: 1577313119
Category : Body, Mind & Spirit
Languages : en
Pages : 258
Book Description
Celebrating 25 Years as a New York Times Bestseller — Over 16 Million Copies Sold It’s no wonder that The Power of Now has sold over 16 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, “the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death.” Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.
Publisher: New World Library
ISBN: 1577313119
Category : Body, Mind & Spirit
Languages : en
Pages : 258
Book Description
Celebrating 25 Years as a New York Times Bestseller — Over 16 Million Copies Sold It’s no wonder that The Power of Now has sold over 16 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, “the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death.” Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.
The Moment of Lift
Author: Melinda French Gates
Publisher: Flatiron Books
ISBN: 1250313562
Category : Social Science
Languages : en
Pages : 284
Book Description
NEW YORK TIMES BESTSELLER “In her book, Melinda tells the stories of the inspiring people she’s met through her work all over the world, digs into the data, and powerfully illustrates issues that need our attention—from child marriage to gender inequity in the workplace.” — President Barack Obama “The Moment of Lift is an urgent call to courage. It changed how I think about myself, my family, my work, and what’s possible in the world. Melinda weaves together vulnerable, brave storytelling and compelling data to make this one of those rare books that you carry in your heart and mind long after the last page.” — Brené Brown, Ph.D., author of the New York Times #1 bestseller Dare to Lead “Melinda Gates has spent many years working with women around the world. This book is an urgent manifesto for an equal society where women are valued and recognized in all spheres of life. Most of all, it is a call for unity, inclusion and connection. We need this message more than ever.” — Malala Yousafzai "Melinda Gates's book is a lesson in listening. A powerful, poignant, and ultimately humble call to arms." — Tara Westover, author of the New York Times #1 bestseller Educated A debut from Melinda French Gates, a timely and necessary call to action for women's empowerment. “How can we summon a moment of lift for human beings – and especially for women? Because when you lift up women, you lift up humanity.” For the last twenty years, Melinda Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. Throughout this journey, one thing has become increasingly clear to her: If you want to lift a society up, you need to stop keeping women down. In this moving and compelling book, Melinda shares lessons she’s learned from the inspiring people she’s met during her work and travels around the world. As she writes in the introduction, “That is why I had to write this book—to share the stories of people who have given focus and urgency to my life. I want all of us to see ways we can lift women up where we live.” Melinda’s unforgettable narrative is backed by startling data as she presents the issues that most need our attention—from child marriage to lack of access to contraceptives to gender inequity in the workplace. And, for the first time, she writes about her personal life and finding her voice. Throughout, she shows how there has never been more opportunity to change the world—and ourselves. Writing with emotion, candor, and grace, she introduces us to remarkable women and shows the power of connecting with one another. When we lift others up, they lift us up, too.
Publisher: Flatiron Books
ISBN: 1250313562
Category : Social Science
Languages : en
Pages : 284
Book Description
NEW YORK TIMES BESTSELLER “In her book, Melinda tells the stories of the inspiring people she’s met through her work all over the world, digs into the data, and powerfully illustrates issues that need our attention—from child marriage to gender inequity in the workplace.” — President Barack Obama “The Moment of Lift is an urgent call to courage. It changed how I think about myself, my family, my work, and what’s possible in the world. Melinda weaves together vulnerable, brave storytelling and compelling data to make this one of those rare books that you carry in your heart and mind long after the last page.” — Brené Brown, Ph.D., author of the New York Times #1 bestseller Dare to Lead “Melinda Gates has spent many years working with women around the world. This book is an urgent manifesto for an equal society where women are valued and recognized in all spheres of life. Most of all, it is a call for unity, inclusion and connection. We need this message more than ever.” — Malala Yousafzai "Melinda Gates's book is a lesson in listening. A powerful, poignant, and ultimately humble call to arms." — Tara Westover, author of the New York Times #1 bestseller Educated A debut from Melinda French Gates, a timely and necessary call to action for women's empowerment. “How can we summon a moment of lift for human beings – and especially for women? Because when you lift up women, you lift up humanity.” For the last twenty years, Melinda Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. Throughout this journey, one thing has become increasingly clear to her: If you want to lift a society up, you need to stop keeping women down. In this moving and compelling book, Melinda shares lessons she’s learned from the inspiring people she’s met during her work and travels around the world. As she writes in the introduction, “That is why I had to write this book—to share the stories of people who have given focus and urgency to my life. I want all of us to see ways we can lift women up where we live.” Melinda’s unforgettable narrative is backed by startling data as she presents the issues that most need our attention—from child marriage to lack of access to contraceptives to gender inequity in the workplace. And, for the first time, she writes about her personal life and finding her voice. Throughout, she shows how there has never been more opportunity to change the world—and ourselves. Writing with emotion, candor, and grace, she introduces us to remarkable women and shows the power of connecting with one another. When we lift others up, they lift us up, too.
Practicing the Power of Present Moment
Author: Sanjeev Kumar
Publisher: iUniverse
ISBN: 1491778814
Category : Philosophy
Languages : en
Pages : 90
Book Description
A true presence is beyond thoughts, words, and actions. Accept this moment fully and look inside. There is stillness that speaks within at the center of being, where you are beyond all experiences. There is no good or bad, positive or negative, but you are just as you really are. Everything is dissolved, and you become one with everything. In Practicing the Power of Present Moment, Sanjeev Kumar explores and understands how we can witness and observe our thoughts in order to look within and find a deep connection with the Universe. Through Mindfulness Practice, we embrace the Power of Now which can free us from anger, fear, and stress. It brings divine peace, inner joy, and happiness which can help us to build a positive relationship, prosperity, and well-being.
Publisher: iUniverse
ISBN: 1491778814
Category : Philosophy
Languages : en
Pages : 90
Book Description
A true presence is beyond thoughts, words, and actions. Accept this moment fully and look inside. There is stillness that speaks within at the center of being, where you are beyond all experiences. There is no good or bad, positive or negative, but you are just as you really are. Everything is dissolved, and you become one with everything. In Practicing the Power of Present Moment, Sanjeev Kumar explores and understands how we can witness and observe our thoughts in order to look within and find a deep connection with the Universe. Through Mindfulness Practice, we embrace the Power of Now which can free us from anger, fear, and stress. It brings divine peace, inner joy, and happiness which can help us to build a positive relationship, prosperity, and well-being.
A Moment of Crisis
Author: Marion Creekmore
Publisher: PublicAffairs
ISBN: 0786735643
Category : History
Languages : en
Pages : 442
Book Description
In A Moment of Crisis, Marion V. Creekmore, Jr. tells the story of Jimmy Carter's dramatic intervention in the 1994 North Korean nuclear crisis and shows how Carter prevented what he had determined was an almost certain war. Writing with the cooperation of President Carter, and drawing on a large amount of primary source material that has never been used before, Creekmore, who accompanied Carter into North Korea, delivers a gripping narrative of the former President on one of his most remarkable missions, a clear-eyed investigation into the controversies and successes of the mission and others like it, and an illuminating look at how to best handle North Korea and other "rogue regimes." This is essential reading for anyone interested in diplomacy of the highest order, how Jimmy Carter has accomplished the extraordinary achievements of his post-Presidency, the circumstances that can lead to war, and the resolve that it takes to avoid it.
Publisher: PublicAffairs
ISBN: 0786735643
Category : History
Languages : en
Pages : 442
Book Description
In A Moment of Crisis, Marion V. Creekmore, Jr. tells the story of Jimmy Carter's dramatic intervention in the 1994 North Korean nuclear crisis and shows how Carter prevented what he had determined was an almost certain war. Writing with the cooperation of President Carter, and drawing on a large amount of primary source material that has never been used before, Creekmore, who accompanied Carter into North Korea, delivers a gripping narrative of the former President on one of his most remarkable missions, a clear-eyed investigation into the controversies and successes of the mission and others like it, and an illuminating look at how to best handle North Korea and other "rogue regimes." This is essential reading for anyone interested in diplomacy of the highest order, how Jimmy Carter has accomplished the extraordinary achievements of his post-Presidency, the circumstances that can lead to war, and the resolve that it takes to avoid it.
Revolutionary Power
Author: Shalanda Baker
Publisher: Island Press
ISBN: 1642830674
Category : Political Science
Languages : en
Pages : 226
Book Description
In September 2017, Hurricane Maria hit Puerto Rico, completely upending the energy grid of the small island. The nearly year-long power outage that followed vividly shows how the new climate reality intersects with race and access to energy. The island is home to brown and black US citizens who lack the political power of those living in the continental US. As the world continues to warm and storms like Maria become more commonplace, it is critical that we rethink our current energy system to enable reliable, locally produced, and locally controlled energy without replicating the current structures of power and control. In Revolutionary Power, Shalanda Baker arms those made most vulnerable by our current energy system with the tools they need to remake the system in the service of their humanity. She argues that people of color, poor people, and indigenous people must engage in the creation of the new energy system in order to upend the unequal power dynamics of the current system. Revolutionary Power is a playbook for the energy transformation complete with a step-by-step analysis of the key energy policy areas that are ripe for intervention. Baker tells the stories of those who have been left behind in our current system and those who are working to be architects of a more just system. She draws from her experience as an energy-justice advocate, a lawyer, and a queer woman of color to inspire activists working to build our new energy system. Climate change will force us to rethink the way we generate and distribute energy and regulate the system. But how much are we willing to change the system? This unique moment in history provides an unprecedented opening for a deeper transformation of the energy system, and thus, an opportunity to transform society. Revolutionary Power shows us how.
Publisher: Island Press
ISBN: 1642830674
Category : Political Science
Languages : en
Pages : 226
Book Description
In September 2017, Hurricane Maria hit Puerto Rico, completely upending the energy grid of the small island. The nearly year-long power outage that followed vividly shows how the new climate reality intersects with race and access to energy. The island is home to brown and black US citizens who lack the political power of those living in the continental US. As the world continues to warm and storms like Maria become more commonplace, it is critical that we rethink our current energy system to enable reliable, locally produced, and locally controlled energy without replicating the current structures of power and control. In Revolutionary Power, Shalanda Baker arms those made most vulnerable by our current energy system with the tools they need to remake the system in the service of their humanity. She argues that people of color, poor people, and indigenous people must engage in the creation of the new energy system in order to upend the unequal power dynamics of the current system. Revolutionary Power is a playbook for the energy transformation complete with a step-by-step analysis of the key energy policy areas that are ripe for intervention. Baker tells the stories of those who have been left behind in our current system and those who are working to be architects of a more just system. She draws from her experience as an energy-justice advocate, a lawyer, and a queer woman of color to inspire activists working to build our new energy system. Climate change will force us to rethink the way we generate and distribute energy and regulate the system. But how much are we willing to change the system? This unique moment in history provides an unprecedented opening for a deeper transformation of the energy system, and thus, an opportunity to transform society. Revolutionary Power shows us how.
Switch
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Mind Over Moment
Author: Anne Grady
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 166
Book Description
Have you ever felt like you are surviving each day, barely hanging on until weekends, doing your best to keep commitments yet often feeling like you're falling short? We are busier than we have ever been, frantically juggling personal and professional responsibilities, trying to keep up with endless demands on our time, energy, and attention, and it is taking a toll on our physical and mental health. It is time to take back control. Mind Over Moment is a science-based approach that allows you to become aware of your habits, beliefs, and behaviors to determine whether they are supporting the life you want or sabotaging it. Entrepreneur, best-selling author, and two-time TEDx speaker Anne Grady provides an arsenal full of practical tools and actionable strategies to help you break out of reactivity, reduce stress and anxiety, and create a life of purpose on purpose.With humor, wit, and raw vulnerability, Anne shares how she has put these principles into practice in her own life to survive the daily trauma of raising a child with severe special needs. In Mind Over Moment, she shows you how to do the same, challenging you to get out of your comfort zone, crush self-limiting beliefs, and break through barriers keeping you stuck to create the life you truly deserve.Life is a collection of moments. Make them count.
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 166
Book Description
Have you ever felt like you are surviving each day, barely hanging on until weekends, doing your best to keep commitments yet often feeling like you're falling short? We are busier than we have ever been, frantically juggling personal and professional responsibilities, trying to keep up with endless demands on our time, energy, and attention, and it is taking a toll on our physical and mental health. It is time to take back control. Mind Over Moment is a science-based approach that allows you to become aware of your habits, beliefs, and behaviors to determine whether they are supporting the life you want or sabotaging it. Entrepreneur, best-selling author, and two-time TEDx speaker Anne Grady provides an arsenal full of practical tools and actionable strategies to help you break out of reactivity, reduce stress and anxiety, and create a life of purpose on purpose.With humor, wit, and raw vulnerability, Anne shares how she has put these principles into practice in her own life to survive the daily trauma of raising a child with severe special needs. In Mind Over Moment, she shows you how to do the same, challenging you to get out of your comfort zone, crush self-limiting beliefs, and break through barriers keeping you stuck to create the life you truly deserve.Life is a collection of moments. Make them count.
The Human Moment
Author: Amy Bradley
Publisher: Lid Publishing
ISBN: 9781912555284
Category : Compassion
Languages : en
Pages : 0
Book Description
Organizations are becoming increasingly dehumanized. The move toward an AI-driven world of work means intense competition for a finite number of 'human' resources, where the pressure to perform can incite an "I'm fine" response when a colleague asks, "How are you?". Opportunities to connect authentically with or care for one other at a basic human level are diminishing, and we only know our colleagues superficially. This book argues that human connections are formed by showing vulnerability and sharing stories of suffering. Creating a culture of workplace compassion is an organizational imperative in the 21st century where suffering is hidden, stress-related absence is growing and career burnout is a recognized phenomenon. The Human Moment suggests that by encouraging cultures of compassion, organizations can help to build healtheir workplace environments.
Publisher: Lid Publishing
ISBN: 9781912555284
Category : Compassion
Languages : en
Pages : 0
Book Description
Organizations are becoming increasingly dehumanized. The move toward an AI-driven world of work means intense competition for a finite number of 'human' resources, where the pressure to perform can incite an "I'm fine" response when a colleague asks, "How are you?". Opportunities to connect authentically with or care for one other at a basic human level are diminishing, and we only know our colleagues superficially. This book argues that human connections are formed by showing vulnerability and sharing stories of suffering. Creating a culture of workplace compassion is an organizational imperative in the 21st century where suffering is hidden, stress-related absence is growing and career burnout is a recognized phenomenon. The Human Moment suggests that by encouraging cultures of compassion, organizations can help to build healtheir workplace environments.
Made to Stick
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.