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Author: Stacy Zemon
Publisher: Lulu.com
ISBN: 0557305969
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
The Mobile DJ MBA is a must-read for disc jockeys who are serious about running a profitable enterprise. This vital reference guide provides all of the know-how needed to gain a competitive edge. Featuring contributions from 60 of the brightest minds in the industry, the book offers expert advice, practical techniques and creative strategies for success. Those who apply the information within will undoubtedly multiply their income, reduce their expenses and reap great rewards from their efforts.
Author: Stacy Zemon
Publisher: Lulu.com
ISBN: 0557305969
Category : Business & Economics
Languages : en
Pages : 134
Get Book Here
Book Description
The Mobile DJ MBA is a must-read for disc jockeys who are serious about running a profitable enterprise. This vital reference guide provides all of the know-how needed to gain a competitive edge. Featuring contributions from 60 of the brightest minds in the industry, the book offers expert advice, practical techniques and creative strategies for success. Those who apply the information within will undoubtedly multiply their income, reduce their expenses and reap great rewards from their efforts.
Author: Samit Chakravorti
Publisher: SAGE Publications Limited
ISBN: 1529613345
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
Author: Otter, Thomas
Publisher: KIT Scientific Publishing
ISBN: 3731509377
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author: Randy W. Baumgardner
Publisher: Turner Publishing Company
ISBN: 9781563114878
Category : Political Science
Languages : en
Pages : 192
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Book Description
Author: Alexis Papathanassis
Publisher: Springer
ISBN: 3319273531
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Author: Ann Hollifield
Publisher: Routledge
ISBN: 1317458532
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Author: Ashish Deshwal
Publisher: Ashish Deshwal
ISBN:
Category : Family & Relationships
Languages : en
Pages : 188
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Book Description
Hi! My name is Ashish Deshwal. I want to write a story. I can leave my B. Com's study. Finally I got a story who’s name is Rohan. Rohan wants to become a writer. He never wrote a single line. He is in love with a girl. For whom he can do anything. Anything doesn’t mean some kind of bad work he wants to do every good work which Zoya wants to do. He thought Zoya’s story his own story. Apart from that here I means, Ashish thinks that both of their story is mine. Finally a new story begins from here. The story name is – Zoya: “That girl’s story who become mine.”
Author: Gary Moynihan
Publisher: BoD – Books on Demand
ISBN: 1789233100
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Operations management (OM) is the function concerned with the planning, design, implementation, and control of business operations in the production of goods and services. OM has expanded from its original factory-centric orientation to encompass the service industry and the respective, accompanying supply chains, with a broad, global range of applications, increasing reliance on quantitative analysis, and the development and the use of supporting computer-based information systems and technology. This book highlights some critical aspects and advances in the field of operations management. Topics covered include investigations in the area of sustainable supply chain management; the application of OM principles to the deployment of field laboratories to address epidemics; and novel approaches to applying operations management in response to increasingly diverse requirements, circumstances, and performance criteria.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 6786
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Book Description
Overview An MBA in information technology (or a Master of Business Administration in Information Technology) is a degree that will prepare you to be a leader in the IT industry. Content - Managing Projects and IT - Information Systems and Information Technology - IT Manager's Handbook - Business Process Management - Human Resource Management - Principles of Marketing - The Leadership - Just What Does an IT Manager Do? - The Strategic Value of the IT Department - Developing an IT Strategy - Starting Your New Job - The First 100 Days etc. - Managing Operations - Cut-Over into Operations - Agile-Scrum Project Management - IT Portfolio Management - The IT Organization etc. - Introduction to Project Management - The Project Management and Information Technology Context - The Project Management Process Groups: A Case Study - Project Integration Management - Project Scope Management - Project Time Management - Project Cost Management - Project Quality Management - Project Human Resource Management - Project Communications Management - Project Risk Management - Project Procurement Management - Project Stakeholder Management - 50 Models for Strategic Thinking - English Vocabulary For Computers and Information Technology Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: Wade H. Shafer
Publisher: Springer Science & Business Media
ISBN: 1461559693
Category : Science
Languages : en
Pages : 341
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Book Description
Masters Theses in the Pure and Applied Sciences was first conceived, published, and disseminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS)* at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dis semination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this jOint undertaking we had concluded that it was in the interest of all concerned if the printing and distribution of the volumes were handled by an international publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Corporation of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 40 (thesis year 1995) a total of 10,746 thesis titles from 19 Canadian and 144 United States universities. We are sure that this broader base for these titles reported will greatly enhance the value of this impor tant annual reference work. While Volume 40 reports theses submitted in 1995, on occasion, certain uni versities do report theses submitted in previous years but not reported at the time.
