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Author: Robbie Kellman Baxter
Publisher: McGraw-Hill Companies
ISBN: 9781266057229
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards--for you, your company, and your continued success.
Author: Robbie Kellman Baxter
Publisher: McGraw-Hill Companies
ISBN: 9781266057229
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards--for you, your company, and your continued success.
Author: Robbie Kellman Baxter
Publisher: McGraw-Hill Education
ISBN: 9780071839327
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.
Author: Melissa Gregg
Publisher: John Wiley & Sons
ISBN: 0745637469
Category : Social Science
Languages : en
Pages : 232
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Book Description
This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
Author: Robbie Kellman Baxter
Publisher: McGraw Hill Professional
ISBN: 1260458717
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.
Author: Janet Sumner Johnson
Publisher: Capstone
ISBN: 1623707412
Category : Juvenile Fiction
Languages : en
Pages : 398
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Book Description
When her best friend's house is threatened with foreclosure, young Annie Jenkins is full of ideas to save the home: selling her appendix on eBay, winning the lottery, facing down the bankers . . . anything to keep Jason from moving. But Jason's out-of-work dad blows up at the smallest things, and he's not very happy with Annie's interventions, which always seem to get them into more trouble. But when Annie tracks a lost treasure to Jason's backyard, she's sure the booty will be enough to save Jason's family. Pirate treasure in the Midwest seems far-fetched, even to Annie, but it could be the answer to all their problems. Now all she has to do is convince Jason. As the two hunt for answers and the pressure gets to Jason and his family, Annie discovers that the best-laid plans aren't always enough and there are worse things than moving away.
Author:
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395150825
Category : Juvenile Fiction
Languages : en
Pages : 68
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Book Description
A small canoe carved by an Indian boy makes a journey from Lake Superior all the way to the Atlantic Ocean.
Author: Malcolm Ashmore
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Author: Robert Skrob
Publisher:
ISBN: 9780692094556
Category :
Languages : en
Pages : 152
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Book Description
You know those members who love what you deliver? They can¿t get enough, they tell everyone they know about you and they buy everything you offer. These are the ¿Lifers.¿ Then, there are the ¿Quitters.¿ The Quitters stop opening your email, don¿t use what you provide, then they quit, (sometimes asking for a refund.) This book reveals how to create more Lifers and repel the Quitters before they cost you time and money on wasted fulfillment. Your Retention Point is the moment your brand-new member becomes a Lifer, is emotionally invested in what you deliver, uses your product and talks about it to her friends. This book reveals how to get more members to the Retention Point. Right now it is happening by accident. By implementing the systems I reveal within this book you can generate five or ten times the number of members reaching the Retention Point and becoming Lifers as you do today. This book includes five case studies showing the Retention Point in action. Plus, Mr. Skrob¿s reveals his entire 9-Step Member On Ramp to make it easy to implement and get more of your members to the Retention Point.
Author: Monica Gomez-Hira
Publisher: HarperCollins
ISBN: 0062996851
Category : Young Adult Fiction
Languages : en
Pages : 366
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Book Description
Perfect for fans of Jenny Han and Jane the Virgin, this immediately accessible and irresistibly fun rom-com debut will spin readers into an unforgettable summer of late-night dancing, broken hearts, second chances, and telenovela twists. Carmen Aguilar just wants to make her happily ever after come true. Except apparently “happily ever after” for Carmen involves being stuck in an unpaid summer internship. Now she has to perform as a party princess! In a ball gown. During the summer. In Miami. Fine. Except that’s only the first misfortune in what’s turning out to be a summer of Utter Disaster. But if Carmen can manage dancing in the blistering heat, fending off an oh-so-unfortunately attractive ex, and stopping her spoiled cousin from ruining her own quinceañera—Carmen might just get that happily ever after—after all.
Author: Christian Ingrao
Publisher: John Wiley & Sons
ISBN: 0745670040
Category : History
Languages : en
Pages : 685
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Book Description
There were eighty of them. They were young, clever and cultivated; they were barely in their thirties when Adolf Hitler came to power. Their university studies in law, economics, linguistics, philosophy and history marked them out for brilliant careers. They chose to join the repressive bodies of the Third Reich, especially the Security Service (SD) and the Nazi Party’s elite protection unit, the SS. They theorized and planned the extermination of twenty million individuals of allegedly ‘inferior’ races. Most of them became members of the paramilitary death squads known as Einsatzgruppen and participated in the slaughter of over a million people. Based on extensive archival research, Christian Ingrao tells the gripping story of these children of the Great War, focusing on the networks of fellow activists, academics and friends in which they moved, studying the way in which they envisaged war and the ‘world of enemies’ which, in their view, threatened them. The mechanisms of their political commitment are revealed, and their roles in Nazism and mass murder. Thanks to this pioneering study, we can now understand how these men came to believe what they did, and how these beliefs became so destructive. The history of Nazism, shows Ingrao, is also a history of beliefs in which a powerful military machine was interwoven with personal experiences, fervour, anguish, utopia and cruelty.
