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Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256
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Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256
Get Book Here
Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Author: Sally Stewart
Publisher: John Wiley & Sons
ISBN: 9780471271550
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Author: Brad Phillips
Publisher: Speakgood Press, Washington, DC
ISBN: 9780988322035
Category : Oral communication
Languages : en
Pages : 139
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Book Description
This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.
Author: Jeff Ansell
Publisher: John Wiley & Sons
ISBN: 0470543949
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Author: Robin Cohn
Publisher: Macmillan
ISBN: 9780312252304
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.
Author: David Helm
Publisher:
ISBN: 9781922206534
Category : Bible
Languages : en
Pages : 0
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Book Description
Can you think of people in your life who you would like to see progress spiritually? Here's a way to help them understand more of God in a way that is simple and personal, and that doesn't rely on getting them to a church program or event.
Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
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Book Description
Author: Joe Friel
Publisher: VeloPress
ISBN: 1937716244
Category : Sports & Recreation
Languages : en
Pages : 306
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Book Description
Coach Joe Friel is the most trusted name in endurance sports coaching, and his Cyclist's Training Bible is the most comprehensive and reliable training resource ever written for cyclists. This new edition of the bestselling book includes all of the latest advances in training and technology. Using this book, cyclists can create a comprehensive, self-coached training plan that is both scientifically proven and shaped around their personal goals. Friel empowers athletes with every detail they need to consider when planning a season, lining up a week of workouts, or preparing to race. This fourth edition includes extensive revisions on the specifics of how to train and what to eat. Friel explains how cyclists can: best gauge intensity with power meters and other new training technology to maximize form and fitness and reduce fatigue; more knowledgeably and accurately make changes to their annual training plan over the course of a season; dramatically build muscular endurance with strength training; improve body composition and recovery with smarter nutrition. With more case studies to draw from and multiple contingency plans for those times when training doesn't progress as planned, The Cyclist's Training Bible continues to be the definitive guide to optimal cycling performance.
Author: Scott Wolfson
Publisher: Wolfson Productions, Incorporated
ISBN: 9781734432404
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!
Author: Tony Payne
Publisher:
ISBN: 9781922206572
Category : Christian life
Languages : en
Pages : 0
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Book Description
"You, Me and the Bible" is a resource to help two or three friends to sit down together and discover the central message of the Bible. Each of the six sessions contains: two short Bible passages to read and talk about ; questions and ideas to stimulate discussion ; a linked summary video to draw the ideas together ; concluding questions to discuss the implications.
