The Marketing Yellow Pages PDF Download
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Author: Chris Vogl
Publisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260
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Book Description
Author: Chris Vogl
Publisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260
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Book Description
Author: Barry Maher
Publisher: Barry Maher
ISBN: 0978732111
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Kerry Randall
Publisher: Lpm ABA
ISBN:
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Adam Brookman
Publisher: Wolters Kluwer
ISBN: 1454848693
Category : Law
Languages : en
Pages : 1130
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Book Description
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
Author: Barry Maher
Publisher: Amacom Books
ISBN: 9780814476956
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.
Author: Kerry Randall
Publisher: American Bar Association
ISBN: 9781590316214
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author: Robert A. Dickson
Publisher: Createspace Independent Pub
ISBN: 9781463704155
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
"Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often!
Author: Shel Horowitz
Publisher: Chelsea Green Publishing Company
ISBN: 9781890132682
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: American Marketing Association
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 496
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Book Description
