The Marketing Strategy Continuum PDF Download
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Author: Christian Grönroos
Publisher:
ISBN: 9789515553201
Category : Marketing
Languages : en
Pages : 30
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Book Description
Author: Christian Grönroos
Publisher:
ISBN: 9789515553201
Category : Marketing
Languages : en
Pages : 30
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Book Description
Author: David Barnes
Publisher: Psychology Press
ISBN: 9780415238625
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
Author:
Publisher:
ISBN:
Category : Decision-making
Languages : en
Pages : 604
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Book Description
Author: Christian Grönroos
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
Author: Park Thaichon
Publisher: Routledge
ISBN: 1000205495
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136379525
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
![Value-based Marketing Strategy [Hardback edition] PDF](https://books.google.com/books/content/images/frontcover/22ZuDwAAQBAJ?fife=w80-h100)
Author: Santiago Lopez
Publisher: Vernon Press
ISBN: 1622730208
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.
Author: N. Orcullo
Publisher: Rex Bookstore, Inc.
ISBN: 9789712348617
Category : Strategic planning
Languages : en
Pages : 326
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Book Description
Author: William J Dolan
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
Turn your Business into a Sales and Marketing Powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. Jumping from one market to the next, inconsistent messaging, and chasing the next failed method of the day is getting exhausting and discouraging. And your sales team feels like they are all on their own scrapping to close a sale... any sale. This is not only lost time and lost money but it's threatening your culture and any real opportunity to grow.In the 7 Disciplines of Relationship Marketing, you'll discover The Greatest Marketing Strategy in History. And the best part... it's right in front of you, doesn't have to cost a fortune and has a track record that can produce consistent and lasting growth for you and your company.In 1999, Emmy-nominated television and entertainment veteran William J. Dolan had a sudden-death experience that completely shattered his paradigm of business and marketing. After years of research into history, psychology, neuroscience and faith, William had a stunning revelation: Could it be that the greatest organizations in the world owe their real success to having applied the timeless and practical marketing wisdom from the life of Jesus?In the 7 Disciplines of Relationship Marketing, you'll: - Discover the highest impact markets for your business.- Uncover the recipe to craft the perfect brand messages.- Learn the ultimate marketing tool to accelerate growth.- Transform your culture into a constant branding machine.- Understand how to convert your clients into raving ambassadors.- Finally, align your authentic purpose with your business to build a lasting legacy.Are you ready for a season of unprecedented growth and impact?Inspired by some of the greatest business classics from Ken Blanchard, Larry Burkett, Michael Gerber and John Maxwell, The 7 Disciplines of Relationship Marketing can transform your company, your culture and you.
Author: Rosalind Masterson
Publisher: SAGE
ISBN: 144624394X
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson
