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Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0803951388
Category : Political Science
Languages : en
Pages : 185
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Book Description
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0803951388
Category : Political Science
Languages : en
Pages : 185
Get Book Here
Book Description
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author: Robert S. Erikson
Publisher: University of Chicago Press
ISBN: 0226922162
Category : Political Science
Languages : en
Pages : 221
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Book Description
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 452
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Book Description
Author: Joe McGinniss
Publisher:
ISBN: 9780671834371
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Author: Daniel P. Franklin
Publisher: SUNY Press
ISBN: 1438480032
Category : History
Languages : en
Pages : 270
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Book Description
The Politics of Presidential Impeachment takes a distinctive and fresh look at the impeachment provision of the US Constitution. Instead of studying it from a legal-constitutional perspective, the authors use a social science approach incorporating extensive case studies and quantitative analysis. Focusing on four presidents who faced impeachment processes—Andrew Johnson, Richard Nixon, Ronald Reagan, and Bill Clinton—they examine the conditions under which presidential impeachment is likely to occur and argue that partisanship and the evolving relationship between Congress and the president determine its effectiveness as an institutional constraint. They find that, in our contemporary political context, the propensity of Congress to utilize the impeachment tool is more likely, but given the state of heightened partisanship, impeachment is less likely to result in removal of a president. The authors conclude that impeachment is no longer a credible threat and thus no longer an effective tool in the arsenal of checks and balances. The book also offers a postscript that discusses the impeachment of President Donald J. Trump.
Author: Jason Voiovich
Publisher:
ISBN: 9781737001317
Category :
Languages : en
Pages : 634
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Book Description
A fresh perspective on presidential history. Why was the Spanish Peso more valuable than the U.S. Dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don't sound like questions you heard in history class, you're right. They're not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive. Except Jason Voiovich isn't your typical "Mad Man." His penchant for asking weird questions has earned him a reputation as one of marketing's most original thinkers. Now, he's turned his unconventional eye on the conventional wisdom of presidential history. He retells the story of America through the eyes of its most influential salesperson - its president. America's Marketer in Chief. Jason reconsiders the president's role in American life - in fact, the entire idea of America as a nation - from a tantalizing and fresh perspective. He recasts the president as a brand manager of the American idea, much as Henry Ford shaped the development of the automobile, or as Steve Jobs introduced the world to the smartphone. No less than the Model T and the iPhone, America itself is an innovation in government and culture. Jason takes us on a wild ride through the lifecycle of America - from its first introduction, through its rapid growth, and finally, into its disruption and renewal. He reimagines Thomas Jefferson's Louisiana Purchase as a family board game. He solves the riddle of how Calvin Coolidge forged the link between religion and politics. And he shows us why Barack Obama's presidency marked the end of the era of (human) soldiers. Born from the wildly popular weekly blog in 2020, Marketer in Chief repackages presidential history in a way that's more natural for American consumers - the average person might take a history course in high school or college, but they make a purchase every single day. It's irreverent, occasionally foul mouthed, and surprisingly insightful. Who knows? Once Americans know how they're being sold, they might demand a better product.
Author: Charles Lewis
Publisher: Avon Books
ISBN: 9780380784202
Category : Political Science
Languages : en
Pages : 271
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Book Description
Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author: William G. Howell
Publisher: University of Chicago Press
ISBN: 022604842X
Category : History
Languages : en
Pages : 367
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Book Description
“It is the nature of war to increase the executive at the expense of the legislative authority,” wrote Alexander Hamilton in the Federalist Papers. The balance of power between Congress and the president has been a powerful thread throughout American political thought since the time of the Founding Fathers. And yet, for all that has been written on the topic, we still lack a solid empirical or theoretical justification for Hamilton’s proposition. For the first time, William G. Howell, Saul P. Jackman, and Jon C. Rogowski systematically analyze the question. Congress, they show, is more likely to defer to the president’s policy preferences when political debates center on national rather than local considerations. Thus, World War II and the post-9/11 wars in Afghanistan and Iraq significantly augmented presidential power, allowing the president to enact foreign and domestic policies that would have been unattainable in times of peace. But, contrary to popular belief, there are also times when war has little effect on a president’s influence in Congress. The Vietnam and Gulf Wars, for instance, did not nationalize our politics nearly so much, and presidential influence expanded only moderately. Built on groundbreaking research, The Wartime President offers one of the most significant works ever written on the wartime powers presidents wield at home.
