The Marketing of Eros

The Marketing of Eros PDF Author: Peter Schulman
Publisher:
ISBN:
Category : Art and popular culture
Languages : en
Pages : 182

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Book Description

The Marketing of Eros

The Marketing of Eros PDF Author: Peter Schulman
Publisher:
ISBN:
Category : Art and popular culture
Languages : en
Pages : 182

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Book Description


Emerson and Eros

Emerson and Eros PDF Author: Len Gougeon
Publisher: State University of New York Press
ISBN: 0791480186
Category : Literary Criticism
Languages : en
Pages : 280

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Book Description
This critical biography traces the spiritual, psychological, and intellectual growth of one of America's foremost oracles and prophets, Ralph Waldo Emerson (1803–1882). Beginning with his undergraduate career at Harvard and spanning the range of his adult life, the book examines the complex, often painful emotional journey inward that would eventually transform Emerson from an average Unitarian minister into one of the century's most formidable intellectual figures. By connecting Emerson's inner life with his outer life, Len Gougeon illustrates a virtually seamless relationship between Emerson's Transcendental philosophy and his later career as a social reformer, a rebel who sought to "unsettle all things" in an effort to redeem his society. In tracing the path of Emerson's evolution, Gougeon makes use of insights by Joseph Campbell, Erich Neumann, Mircea Eliade, and N. O. Brown. Like Emerson, all of these thinkers directly experienced the fragmentation and dehumanization of the Western world, and all were influenced both directly and indirectly by Emerson and his philosophy. Ultimately, this study demonstrates how Emerson's philosophy would become a major force of liberal reformation in American society, a force whose impact is still felt today.

The Agony of Eros

The Agony of Eros PDF Author: Byung-Chul Han
Publisher: MIT Press
ISBN: 0262339250
Category : Philosophy
Languages : en
Pages : 76

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Book Description
An argument that love requires the courage to accept self-negation for the sake of discovering the Other. Byung-Chul Han is one of the most widely read philosophers in Europe today, a member of the new generation of German thinkers that includes Markus Gabriel and Armen Avanessian. In The Agony of Eros, a bestseller in Germany, Han considers the threat to love and desire in today's society. For Han, love requires the courage to accept self-negation for the sake of discovering the Other. In a world of fetishized individualism and technologically mediated social interaction, it is the Other that is eradicated, not the self. In today's increasingly narcissistic society, we have come to look for love and desire within the “inferno of the same.” Han offers a survey of the threats to Eros, drawing on a wide range of sources—Lars von Trier's film Melancholia, Wagner's Tristan und Isolde, Fifty Shades of Grey, Michel Foucault (providing a scathing critique of Foucault's valorization of power), Martin Buber, Hegel, Baudrillard, Flaubert, Barthes, Plato, and others. Han considers the “pornographication” of society, and shows how pornography profanes eros; addresses capitalism's leveling of essential differences; and discusses the politics of eros in today's “burnout society.” To be dead to love, Han argues, is to be dead to thought itself. Concise in its expression but unsparing in its insight, The Agony of Eros is an important and provocative entry in Han's ongoing analysis of contemporary society. This remarkable essay, an intellectual experience of the first order, affords one of the best ways to gain full awareness of and join in one of the most pressing struggles of the day: the defense, that is to say—as Rimbaud desired it—the “reinvention” of love. —from the foreword by Alain Badiou

Eros and Magic in the Renaissance

Eros and Magic in the Renaissance PDF Author: Ioan P. Culianu
Publisher: University of Chicago Press
ISBN: 0226123162
Category : History
Languages : en
Pages : 286

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Book Description
It is a widespread prejudice of modern, scientific society that "magic" is merely a ludicrous amalgam of recipes and methods derived from primitive and erroneous notions about nature. Eros and Magic in the Renaissance challenges this view, providing an in-depth scholarly explanation of the workings of magic and showing that magic continues to exist in an altered form even today. Renaissance magic, according to Ioan Couliano, was a scientifically plausible attempt to manipulate individuals and groups based on a knowledge of motivations, particularly erotic motivations. Its key principle was that everyone (and in a sense everything) could be influenced by appeal to sexual desire. In addition, the magician relied on a profound knowledge of the art of memory to manipulate the imaginations of his subjects. In these respects, Couliano suggests, magic is the precursor of the modern psychological and sociological sciences, and the magician is the distant ancestor of the psychoanalyst and the advertising and publicity agent. In the course of his study, Couliano examines in detail the ideas of such writers as Giordano Bruno, Marsilio Ficino, and Pico della Mirandola and illuminates many aspects of Renaissance culture, including heresy, medicine, astrology, alchemy, courtly love, the influence of classical mythology, and even the role of fashion in clothing. Just as science gives the present age its ruling myth, so magic gave a ruling myth to the Renaissance. Because magic relied upon the use of images, and images were repressed and banned in the Reformation and subsequent history, magic was replaced by exact science and modern technology and eventually forgotten. Couliano's remarkable scholarship helps us to recover much of its original significance and will interest a wide audience in the humanities and social sciences.

Beyond Friendship and Eros

Beyond Friendship and Eros PDF Author: John R. Scudder Jr.
Publisher: SUNY Press
ISBN: 9780791451151
Category : Social Science
Languages : en
Pages : 144

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Book Description
Explores deep intimate personal relationships between men and women.

The Marketing Power of Emotion

The Marketing Power of Emotion PDF Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283

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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Erotikon

Erotikon PDF Author: Shadi Bartsch
Publisher: University of Chicago Press
ISBN: 0226038394
Category : Literary Criticism
Languages : en
Pages : 346

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Book Description
'Erotikon' brings together leading contemporary intellectuals from a variety of fields for an expansive debate on the full meaning of eros. Restricted neither by historical period nor by genre, these contributions explore manifestations or eros throughout Western culture.

Eros and Inwardness in Vienna

Eros and Inwardness in Vienna PDF Author: David S. Luft
Publisher: University of Chicago Press
ISBN: 0226496481
Category : Social Science
Languages : en
Pages : 272

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Book Description
Although we usually think of the intellectual legacy of twentieth-century Vienna as synonymous with Sigmund Freud and his psychoanalytic theories, other prominent writers from Vienna were also radically reconceiving sexuality and gender. In this probing new study, David Luft recovers the work of three such writers: Otto Weininger, Robert Musil, and Heimito von Doderer. His account emphasizes the distinctive intellectual world of liberal Vienna, especially the impact of Schopenhauer and Nietzsche in this highly scientific intellectual world. According to Luft, Otto Weininger viewed human beings as bisexual and applied this theme to issues of creativity and morality. Robert Musil developed a creative ethics that was closely related to his open, flexible view of sexuality and gender. And Heimito von Doderer portrayed his own sexual obsessions as a way of understanding the power of total ideologies, including his own attraction to National Socialism. For Luft, the significance of these three writers lies in their understandings of eros and inwardness and in the roles that both play in ethical experience and the formation of meaningful relations to the world-a process that continues to engage artists, writers, and thinkers today. Eros and Inwardness in Vienna will profoundly reshape our understanding of Vienna's intellectual history. It will be important for anyone interested in Austrian or German history, literature, or philosophy.

Handbook for Electronic Return Originators of Individual Income Tax Returns

Handbook for Electronic Return Originators of Individual Income Tax Returns PDF Author:
Publisher:
ISBN:
Category : Income tax
Languages : en
Pages : 64

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Book Description


India Inc.

India Inc. PDF Author: Vikas Pota
Publisher: Hachette UK
ISBN: 1857884450
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Through in-depth interviews, tells the stories of India's top entrepreneurs.