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Author: C. Loizides
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: C. Loizides
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Margaret Jiampietro
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: L.K. Singh
Publisher: Gyan Publishing House
ISBN: 9788182054769
Category : Service industries
Languages : en
Pages : 288
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Book Description
This book deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotel and other relatively peripheral but considerably important areas. An invaluable guide for students as now marketing plays a significant role in the rapidly growing industry of travel and tourism.
Author:
Publisher: IICA
ISBN:
Category :
Languages : en
Pages : 50
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Author: St Phanie Laulh Shaelou
Publisher: Martinus Nijhoff Publishers
ISBN: 9004176195
Category : Social Science
Languages : en
Pages : 392
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Book Description
At the crossroads between EU enlargement and European integration, this book provides a comprehensive comparative analysis of the integration of Cyprus into the EU and discusses the various socio-legal parameters of its differentiated path on the way towards 'full' integration.
Author: Shawki M. Barghouti
Publisher: World Bank Publications
ISBN: 9780821324622
Category : Technology & Engineering
Languages : en
Pages : 174
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Book Description
Argentina has reformed its public finance system and reversed years of economic decline and deficit spending. This study recommends policy options to speed the already impressive progress. These options would expand the ambitious reform program already under way. This study shows how to sustain balanced public finances over the medium term. It describes ways to sustain price stability and economic growth while providing a cushion against unexpected downturns. Also examined are ways to improve social services while reducing the size of government. Researchers discuss key reforms that could boost the fiscal surplus by as much as 1.4 percent of gross domestic product. They look at ways to build tax revenues, reduce provincial finances, and make social security more equitable. They review methods to cut defense spending and revive a moribund education system. Additional policy options offered are reforms for housing and welfare programs and pension fund investments. The study suggests ways to improve the legal framework for a stronger central bank. Also reviewed are ways to eliminate unnecessary administrative agencies and to privatize public enterprises. The government's new health insurance program is examined. This program offers universal coverage. It lets contributors choose providers and includes subsidies for those who can't pay. It also requires a minimum package of health care at a set price.
Author:
Publisher:
ISBN:
Category : Economic history
Languages : en
Pages : 960
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Author: Susan Horner
Publisher: Routledge
ISBN: 1317746902
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Author: P. Kitchen
Publisher: Springer
ISBN: 0230554709
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 5
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Book Description
