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Author: Stephen Brown
Publisher: Routledge
ISBN: 1134565496
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134565496
Category : Business & Economics
Languages : en
Pages : 533
Get Book Here
Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Author: Stephen Brown
Publisher:
ISBN: 9780203378045
Category : Arts
Languages : en
Pages : 322
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Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phe.
Author: Robert Wesley Jensen
Publisher:
ISBN:
Category :
Languages : en
Pages : 502
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Book Description
Author: Liang Luo
Publisher: University of Michigan Press
ISBN: 0472052179
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
Provides a new perspective on the Chinese avant-garde through the figure of artist and activist Tian Han
Author: Philip Nel
Publisher: Univ. Press of Mississippi
ISBN: 9781604732528
Category : Art
Languages : en
Pages : 265
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Book Description
The Avant-Garde and American Postmodernity: Small Incisive Shocks by Philip Nel. Was there a sudden break in the world of art, literature, and music when modernism gave way to postmodernism? Philip Nel attacks the notion of tremendous and sudden change in artistic understanding and literary practice. Instead, in The Avant-Garde and American Postmodernity: Small Incisive Shocks he proposes that a series of small but far-reaching changes drew understanding from modernism to postmodernism. What bonds these two periods together? The constant agent of change, Nel argues, was the avant-garde. Tracking its influence on novelists, popular culture figures, and children's authors, this book re-evaluates how twentieth-century culture has been traditionally divided into modern and postmodern. Suggesting that a modernism and postmodernism division prevents accurate evaluation of a work, Nel realigns our conceptions of twentieth-century literature, art, and music. Focusing on eight figures--Nathanael West, Djuna Barnes, Dr.Seuss, Donald Barthelme, Don DeLillo, Chris Van Allsburg, Laurie Anderson, and Leonard Cohen-as representative, this book examines works along a spectrum of political involvement. Unencumbered by excessive jargon but deeply rooted in theories of postmodernity, Nel's work has an accessible style, maintaining a balance between high theory and popular discourse. The first book to analyze postmodern children's literature, it revives the radical Dr. Seuss by reading him alongside avant-garde artists. Nel argues that Chris Van Allsburg speaks the Internet generation's vernacular, using a surrealist idiom to pose questions that linger beyond his picture books' final pages. Nel's book is a nuanced and wide-ranged rereading of how postmodernism displays art's ability to imagine a better world. Philip Nel is an assistant professor of English at Kansas State University.
![Marketing the Avant-garde at the Brooklyn Academy of Music [microform] PDF](https://books.google.com/books/content/images/frontcover/6pVmNAEACAAJ?fife=w80-h100)
Author: Tisiot, Sandra
Publisher: Ann Arbor, Mich. : University Microfilms International
ISBN:
Category : Performing arts
Languages : en
Pages : 154
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Book Description
Author: Anna Bokov
Publisher: Park Publishing (WI)
ISBN: 9783038601340
Category : Architectural design
Languages : en
Pages : 0
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Book Description
"The groundbreaking new study on the early Soviet Union's Higher Art and Technical Studios, known as Vkhutemas, and their pioneering curriculum that has been a source of inspiration for generations of architects, designers, and artists until the present day."--Provided by publisher.
Author: Robert Jensen
Publisher: Princeton University Press
ISBN: 0691241953
Category : Art
Languages : en
Pages : 376
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Book Description
In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.
Author: Titia Hulst
Publisher: Univ of California Press
ISBN: 0520340779
Category : Art
Languages : en
Pages : 432
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Book Description
This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compelling evidence of art's inherent commercial dimension and show how artists, dealers, and collectors have interacted over time, from the city-states of Quattrocento Italy to the high-stakes markets of postmillennial New York and Beijing. This approach casts a startling new light on the traditional concerns of art history and aesthetics, revealing much that is provocative, profound, and occasionally even comic. This volume's unique historical perspective makes it appropriate for use in college courses and postgraduate and professional programs, as well as for professionals working in art-related environments such as museums, galleries, and auction houses. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 2017. This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compellin
Author: Mike Sell
Publisher: University of Michigan Press
ISBN: 0472033077
Category : Avant-garde (Aesthetics)
Languages : en
Pages : 338
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Book Description
Avant-Garde Performance and the Limits of Criticism looks at the American avant-garde during the Cold War period, focusing on the interrelated questions of performance practices, cultural resistance, and the politics of criticism and scholarship in the U.S. counterculture. This groundbreaking book examines the role of the scholar and critic in the cultural struggles of radical artists and reveals how avant-garde performance identifies the very limits of critical consideration. It also explores the popularization of the avant-garde: how formerly subversive art is eventually discovered by the mass media, is gobbled up by the marketplace, and finds its way onto the syllabi of college and university courses. This book is a timely and significant book that will appeal to those interested in avant-garde literary criticism, theater history, and performance studies.
