The Marketing Director's Handbook PDF Download

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The Marketing Director's Handbook

The Marketing Director's Handbook PDF Author: Guy Tomlinson
Publisher: The Marketing Directors
ISBN: 0955886015
Category : Business & Economics
Languages : en
Pages : 402

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Book Description
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.