The Market Imperative

The Market Imperative PDF Author: Robert Zemsky
Publisher: JHU Press
ISBN: 1421424126
Category : Education
Languages : en
Pages : 152

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Book Description
Although there is no "one-size-fits-allapproach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

The Market Imperative

The Market Imperative PDF Author: Robert Zemsky
Publisher: JHU Press
ISBN: 1421424126
Category : Education
Languages : en
Pages : 152

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Book Description
Although there is no "one-size-fits-allapproach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

Jihad vs. McWorld

Jihad vs. McWorld PDF Author: Benjamin Barber
Publisher: Ballantine Books
ISBN: 0307874443
Category : Political Science
Languages : en
Pages : 432

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Book Description
Jihad vs. McWorld is a groundbreaking work, an elegant and illuminating analysis of the central conflict of our times: consumerist capitalism versus religious and tribal fundamentalism. These diametrically opposed but strangely intertwined forces are tearing apart--and bringing together--the world as we know it, undermining democracy and the nation-state on which it depends. On the one hand, consumer capitalism on the global level is rapidly dissolving the social and economic barriers between nations, transforming the world's diverse populations into a blandly uniform market. On the other hand, ethnic, religious, and racial hatreds are fragmenting the political landscape into smaller and smaller tribal units. Jihad vs. McWorld is the term that distinguished writer and political scientist Benjamin R. Barber has coined to describe the powerful and paradoxical interdependence of these forces. In this important new book, he explores the alarming repercussions of this potent dialectic for democracy. A work of persuasive originality and penetrating insight, Jihad vs. McWorld holds up a sharp, clear lens to the dangerous chaos of the post-Cold War world. Critics and political leaders have already heralded Benjamin R. Barber's work for its bold vision and moral courage. Jihad vs. McWorld is an essential text for anyone who wants to understand our troubled present and the crisis threatening our future.

The Global Marketing Imperative

The Global Marketing Imperative PDF Author: Michael R. Czinkota
Publisher: McGraw Hill Professional
ISBN: 9780844230108
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

The Resilience Imperative

The Resilience Imperative PDF Author: Michael Lewis
Publisher: New Society Publishers
ISBN: 0865717079
Category : Business & Economics
Languages : en
Pages : 402

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Book Description
Argues that the economy can only be improved through major changes that will make it more decentralized and cooperative, including such novel ideas as energy self-sufficiency, interest-free financing, affordable housing, local food systems and more. Original.

The Network Imperative

The Network Imperative PDF Author: Barry Libert
Publisher: Harvard Business Review Press
ISBN: 163369206X
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
Pivot your organization toward a more scalable and profitable business model. Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

The Global Marketing Imperative

The Global Marketing Imperative PDF Author: Michael R. Czinkota
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
The global imperative the world is your marketplace; Familiarity breeds success international research: the broad-brush approach; The closer, the better in-depth international research; Taking your first steps finding local guides and shipping the goods; Presence without proprietorship easing into the market through licensing and franchising; The art of negotiation: global style; What if the shoe doesn't fit adapting products for international markets; What price the world? global pricing strategy; The payoff establishing terms of payment; Tapping into public financing commercial loans and lines of credit; Countertrade the old barter system takes on new life; Betting on the winners foreign direct investment, joint ventures, and management contracts; Who'sat the whell? controlling foreign operations; Getting the word out global promotional strategies, policies, and ploys; Remarkable, risky, and rewarding global marketing into the 21st century.

The Decarbonization Imperative

The Decarbonization Imperative PDF Author: Michael Lenox
Publisher: Stanford University Press
ISBN: 1503629627
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Time is of the essence. Climate change looms as a malignant force that will reshape our economy and society for generations to come. If we are going to avoid the worst effects of climate change, we are going to need to effectively "decarbonize" the global economy by 2050. This doesn't mean a modest, or even a drastic, improvement in fuel efficiency standards for automobiles. It means 100 percent of the cars on the road being battery-powered or powered by some other non-carbon-emitting powertrain. It means 100 percent of our global electricity needs being met by renewables and other non-carbon-emitting sources such as nuclear power. It means electrifying the global industrials sector and replacing carbon-intensive chemical processes with green alternatives, eliminating scope-one emissions—emissions in production—across all industries, particularly steel, cement, petrochemicals, which are the backbone of the global economy. It means sustainable farming while still feeding a growing global population. Responding to the existential threat of climate change, Michael Lenox and Rebecca Duff propose a radical reconfiguration of the industries contributing the most, and most harmfully, to this planetary crisis. Disruptive innovation and a particular calibration of industry dynamics will be key to this change. The authors analyze precisely what this might look like for specific sectors of the world economy—ranging from agriculture to industrials and building, energy, and transportation—and examine the possible challenges and obstacles to introducing a paradigm shift in each one. With regards to existent business practices and products, how much and what kind of transformation can be achieved? The authors assert that markets are critical to achieving the needed change, and that they operate within a larger scale of institutional rules and norms. Lenox and Duff conclude with an analysis of policy interventions and strategies that could move us toward clean tech and decarbonization by 2050.

The Activation Imperative

The Activation Imperative PDF Author: William Rosen
Publisher: Rowman & Littlefield
ISBN: 1442257059
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

The Imperative of Development

The Imperative of Development PDF Author: Geoffrey Gertz
Publisher: Brookings Institution Press
ISBN: 0815732562
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
" The achievements and legacy of the Wolfensohn Center for Development at Brookings The Imperative of Development highlights the research and policy analysis produced by the Wolfensohn Center for Development at Brookings. The Center, which operated from 2006 to 2011, was the first home at Brookings for research on international development. It sought to help identify effective solutions to key development challenges in order to create a more prosperous and stable world. Founded by James and Elaine Wolfensohn, the Center’s mission was to “to create knowledge that leads to action with real, scaled-up, and lasting development impact.” This volume reviews the Center’s achievements and lasting legacy, combining highlights of its most important research with new essays that examine the context and impact of that research. Six primary research streams of the Wolfensohn Center’s work are highlighted in The Imperative of Development: the shifting structure of the world economy in the twenty-first century; the challenge of scaling up the impact of development interventions; the effectiveness of development assistance; how to promote economic and social inclusion for Middle Eastern youth; the case for investing in early child development; and the need for global governance reform. In each chapter, a scholar associated with the particular research topic provides an overview of the issue and its broader context, then describes the Center’s work on the topic and the subsequent influence and impact of these efforts. The Imperative of Development chronicles the growth and expansion of the first center for development research in Brookings’s 100-year history and traces how the seeds of this initiative continue to bear fruit. "

Value Imperative

Value Imperative PDF Author: James M. Mctaggart
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Moving beyond the strategies that managers have employed to create shareholder value, three corporate finance experts reveal their powerful framework for the systematic day-to-day management of shareholder value. They also dispel many of the "value myths" that can skew a company's strategy.