Author: Jim Palmer
Publisher:
ISBN: 9780615910468
Category :
Languages : en
Pages : 210
Book Description
The Magic of Newsletter Marketing
Author: Jim Palmer
Publisher:
ISBN: 9780615910468
Category :
Languages : en
Pages : 210
Book Description
Publisher:
ISBN: 9780615910468
Category :
Languages : en
Pages : 210
Book Description
The Win Without Pitching Manifesto
Author: Blair Enns
Publisher:
ISBN: 9781999523503
Category : Advertising
Languages : en
Pages : 143
Book Description
Publisher:
ISBN: 9781999523503
Category : Advertising
Languages : en
Pages : 143
Book Description
The Magic Of Content Marketing
Author: Chandan Singh
Publisher: Chandan Singh
ISBN:
Category : Art
Languages : en
Pages : 256
Book Description
The Magic of Content Marketing: Unleashing the Power of Valuable and Shareable Stories" is a comprehensive guide that reveals the secrets to crafting compelling content that captivates audiences and drives business success. Authored by Chandan Singh, an experienced marketer and content strategist, this book offers invaluable insights and practical strategies to help businesses and individuals harness the full potential of content marketing. In today's digital landscape, where consumers are constantly bombarded with information, it is essential to stand out from the crowd. This book takes you on a journey into the world of content marketing, where you will learn how to create engaging narratives, connect with your audience on a deeper level, and ultimately drive meaningful actions. With a focus on storytelling, "The Magic of Content Marketing" explores the art of captivating your audience through valuable and shareable experiences. It unravels the power of emotion, authenticity, and relevance in creating content that resonates with your target market. Whether you're a seasoned marketer or just starting out, this book provides the tools and techniques to develop a winning content strategy that sets you apart from the competition. Inside, you will discover: The foundations of content marketing and its role in modern business. How to identify and understand your target audience to deliver content that truly resonates. The art of storytelling and its impact on building connections and driving engagement. Strategies to create valuable, informative, and entertaining content that captures attention. The importance of authenticity and transparency in building trust and credibility. Techniques to optimize your content for search engines and enhance its visibility. Strategies to leverage social media platforms, influencer marketing, and other distribution channels effectively. Proven methods to measure and analyze the performance of your content marketing efforts. Tips for continuous improvement and staying ahead in the ever-evolving world of content marketing. "The Magic of Content Marketing" is a valuable resource for marketers, entrepreneurs, and anyone seeking to leverage the power of storytelling to drive business growth. Packed with real-world examples, actionable advice, and practical tips, this book equips you with the knowledge and tools to unlock the potential of content marketing and create a lasting impact on your audience. Whether you're looking to enhance your brand's online presence, build customer loyalty, or generate leads and conversions, "The Magic of Content Marketing" provides the guidance and inspiration you need to succeed in today's digital landscape. Don't miss out on the opportunity to transform your content marketing strategy and unleash the power of valuable and shareable stories.
Publisher: Chandan Singh
ISBN:
Category : Art
Languages : en
Pages : 256
Book Description
The Magic of Content Marketing: Unleashing the Power of Valuable and Shareable Stories" is a comprehensive guide that reveals the secrets to crafting compelling content that captivates audiences and drives business success. Authored by Chandan Singh, an experienced marketer and content strategist, this book offers invaluable insights and practical strategies to help businesses and individuals harness the full potential of content marketing. In today's digital landscape, where consumers are constantly bombarded with information, it is essential to stand out from the crowd. This book takes you on a journey into the world of content marketing, where you will learn how to create engaging narratives, connect with your audience on a deeper level, and ultimately drive meaningful actions. With a focus on storytelling, "The Magic of Content Marketing" explores the art of captivating your audience through valuable and shareable experiences. It unravels the power of emotion, authenticity, and relevance in creating content that resonates with your target market. Whether you're a seasoned marketer or just starting out, this book provides the tools and techniques to develop a winning content strategy that sets you apart from the competition. Inside, you will discover: The foundations of content marketing and its role in modern business. How to identify and understand your target audience to deliver content that truly resonates. The art of storytelling and its impact on building connections and driving engagement. Strategies to create valuable, informative, and entertaining content that captures attention. The importance of authenticity and transparency in building trust and credibility. Techniques to optimize your content for search engines and enhance its visibility. Strategies to leverage social media platforms, influencer marketing, and other distribution channels effectively. Proven methods to measure and analyze the performance of your content marketing efforts. Tips for continuous improvement and staying ahead in the ever-evolving world of content marketing. "The Magic of Content Marketing" is a valuable resource for marketers, entrepreneurs, and anyone seeking to leverage the power of storytelling to drive business growth. Packed with real-world examples, actionable advice, and practical tips, this book equips you with the knowledge and tools to unlock the potential of content marketing and create a lasting impact on your audience. Whether you're looking to enhance your brand's online presence, build customer loyalty, or generate leads and conversions, "The Magic of Content Marketing" provides the guidance and inspiration you need to succeed in today's digital landscape. Don't miss out on the opportunity to transform your content marketing strategy and unleash the power of valuable and shareable stories.
Email Marketing
Author: Tim Shek
Publisher: Abiprod Pty Ltd
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
Book Description
In one line, email marketing is how you send advertising and promotional messages through emails. Emails provide direct access to a vast market. Almost every person uses an email account. Hence, you can use this platform for cheap, fast and effective marketing. It allows you to connect businesses, products, and services to relevant consumers. And earn in the process too! Email is known among marketers as a highly flexible tool. You can create simple or flashy messages and send it to an extensive network with a single click. Emails can contain multimedia, texts, videos, links, images and many other features. The message generation depends on marketing goals. Some messages require simple texts, while others need links, images, and other flashy elements. Targeted marketing is the most significant benefit of email marketing. Other tools such as television, radio, or even print don't provide a precise demographic to target. However, this is not same as in email marketing. Personalized messages are created to focus different sets of consumers or individuals. Targeted lists are generated that includes past customers who present higher chances to respond to specific messages. Hence, email marketing gives high ROI to the campaign managers. Variety of tools, techniques, and efforts are required to enhance the pace of email marketing further.
Publisher: Abiprod Pty Ltd
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
Book Description
In one line, email marketing is how you send advertising and promotional messages through emails. Emails provide direct access to a vast market. Almost every person uses an email account. Hence, you can use this platform for cheap, fast and effective marketing. It allows you to connect businesses, products, and services to relevant consumers. And earn in the process too! Email is known among marketers as a highly flexible tool. You can create simple or flashy messages and send it to an extensive network with a single click. Emails can contain multimedia, texts, videos, links, images and many other features. The message generation depends on marketing goals. Some messages require simple texts, while others need links, images, and other flashy elements. Targeted marketing is the most significant benefit of email marketing. Other tools such as television, radio, or even print don't provide a precise demographic to target. However, this is not same as in email marketing. Personalized messages are created to focus different sets of consumers or individuals. Targeted lists are generated that includes past customers who present higher chances to respond to specific messages. Hence, email marketing gives high ROI to the campaign managers. Variety of tools, techniques, and efforts are required to enhance the pace of email marketing further.
The Quiet Revolution in Email Marketing
Author: Bill Nussey
Publisher: iUniverse
ISBN: 0595330606
Category : Business & Economics
Languages : en
Pages : 361
Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Publisher: iUniverse
ISBN: 0595330606
Category : Business & Economics
Languages : en
Pages : 361
Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Self-Publishing and Email Marketing
Author: Bryan Cohen
Publisher: Bryan Cohen
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 164
Book Description
Are you struggling to forge a lasting bond with your readers? Learn the keys to powerful email marketing techniques that will build your tribe. No idea what to say to your fanbase? Don’t believe newsletters play a part in your plan? Are you worried that gathering subscribers is a dying strategy? Entrepreneur, marketing whiz, and self-publishing thought-leader Bryan Cohen has coached thousands of authors to greater success through tried-and-tested tactics. Now he’s here to share how you can use the power of automation and personal connections to create a loyal and long-lasting audience hungry for every new release. Self-Publishing and Email Marketing is a comprehensive look at how to set up your communication platform to achieve extraordinary results. Through the story of Nina, whose skepticism of “old-school marketing” gets in the way of her publishing success, Cohen masterfully leads you through the same processes that have helped him grow a substantial business and sell over 150,000 books. And once you adopt these practical and easy-to-follow methods, you’ll not only insulate yourself from industry upheavals, you’ll soon be celebrating rapidly increasing royalties. In Self-Publishing and Email Marketing: How to Create and Optimize a Reader Newsletter to Find New Fans, Gather More Reviews, and Sell More Books, you’ll discover: - The simple step-by-step process to get started building your very own devoted network - Multiple ways to bond with readers, so you’re never lost for words - How to use a compelling Reader Magnet to attract adoring devotees and skyrocket your sales - Strategies to minimize manual labor and automate your way to bestseller status - Where and when to ask for signups, how often to hit send, cost-effective planning, and much, much more! Self-Publishing and Email Marketing is your essential guide for connecting with an eager fanbase behind the scenes. If you like street-smart advice, debunking myths, and plenty of encouragement, then you’ll love Bryan Cohen’s eye-opening resource. Buy Self-Publishing and Email Marketing to put your books into more readers’ hands today!
Publisher: Bryan Cohen
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 164
Book Description
Are you struggling to forge a lasting bond with your readers? Learn the keys to powerful email marketing techniques that will build your tribe. No idea what to say to your fanbase? Don’t believe newsletters play a part in your plan? Are you worried that gathering subscribers is a dying strategy? Entrepreneur, marketing whiz, and self-publishing thought-leader Bryan Cohen has coached thousands of authors to greater success through tried-and-tested tactics. Now he’s here to share how you can use the power of automation and personal connections to create a loyal and long-lasting audience hungry for every new release. Self-Publishing and Email Marketing is a comprehensive look at how to set up your communication platform to achieve extraordinary results. Through the story of Nina, whose skepticism of “old-school marketing” gets in the way of her publishing success, Cohen masterfully leads you through the same processes that have helped him grow a substantial business and sell over 150,000 books. And once you adopt these practical and easy-to-follow methods, you’ll not only insulate yourself from industry upheavals, you’ll soon be celebrating rapidly increasing royalties. In Self-Publishing and Email Marketing: How to Create and Optimize a Reader Newsletter to Find New Fans, Gather More Reviews, and Sell More Books, you’ll discover: - The simple step-by-step process to get started building your very own devoted network - Multiple ways to bond with readers, so you’re never lost for words - How to use a compelling Reader Magnet to attract adoring devotees and skyrocket your sales - Strategies to minimize manual labor and automate your way to bestseller status - Where and when to ask for signups, how often to hit send, cost-effective planning, and much, much more! Self-Publishing and Email Marketing is your essential guide for connecting with an eager fanbase behind the scenes. If you like street-smart advice, debunking myths, and plenty of encouragement, then you’ll love Bryan Cohen’s eye-opening resource. Buy Self-Publishing and Email Marketing to put your books into more readers’ hands today!
Selling Information
Author: Fred Gleeck
Publisher: Fred Gleeck
ISBN:
Category : Information resources
Languages : en
Pages : 184
Book Description
Publisher: Fred Gleeck
ISBN:
Category : Information resources
Languages : en
Pages : 184
Book Description
Magnetic Marketing
Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
The Truth About Email Marketing
Author: Simms Jenkins
Publisher: FT Press
ISBN: 0768685974
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Publisher: FT Press
ISBN: 0768685974
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Email Marketing By the Numbers
Author: Chris Baggott
Publisher: John Wiley & Sons
ISBN: 1118045017
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Publisher: John Wiley & Sons
ISBN: 1118045017
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners