Author: Ugesh A. Joseph
Publisher: Routledge
ISBN: 1317025032
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
The 'Made in Germany' Champion Brands
Author: Ugesh A. Joseph
Publisher: Routledge
ISBN: 1317025032
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Publisher: Routledge
ISBN: 1317025032
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
The 'made in Germany' Champion Brands
Author: Ugesh Anthony Joseph
Publisher:
ISBN: 9781315555904
Category : Branding (Marketing)
Languages : en
Pages : 285
Book Description
Publisher:
ISBN: 9781315555904
Category : Branding (Marketing)
Languages : en
Pages : 285
Book Description
Boot and Shoe Recorder
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Publisher:
ISBN:
Category : Shoes
Languages : en
Pages : 1726
Book Description
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ISBN:
Category : Shoes
Languages : en
Pages : 1726
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The Iron Age
Author:
Publisher:
ISBN:
Category : Hardware
Languages : en
Pages : 540
Book Description
Publisher:
ISBN:
Category : Hardware
Languages : en
Pages : 540
Book Description
The Economist
Author:
Publisher:
ISBN:
Category : Economic history
Languages : en
Pages : 756
Book Description
Publisher:
ISBN:
Category : Economic history
Languages : en
Pages : 756
Book Description
The American Stationer
Author:
Publisher:
ISBN:
Category : Stationery trade
Languages : en
Pages : 1332
Book Description
Publisher:
ISBN:
Category : Stationery trade
Languages : en
Pages : 1332
Book Description
National Petroleum News
Author:
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 1116
Book Description
Vols. for 1958- include an annual Factbook issue.
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 1116
Book Description
Vols. for 1958- include an annual Factbook issue.
Rural Californian
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Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 444
Book Description
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ISBN:
Category : Agriculture
Languages : en
Pages : 444
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Tea and Coffee Journal
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ISBN:
Category : Coffee industry
Languages : en
Pages : 850
Book Description
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ISBN:
Category : Coffee industry
Languages : en
Pages : 850
Book Description
Motor Cycling and Motoring
Author:
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 1074
Book Description
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 1074
Book Description