The Macintosh Way

The Macintosh Way PDF Author: Guy Kawasaki
Publisher: HarperCollins Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

The Macintosh Way

The Macintosh Way PDF Author: Guy Kawasaki
Publisher: HarperCollins Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

Zen & the Art of the Macintosh

Zen & the Art of the Macintosh PDF Author: Michael Green
Publisher: Running Press Book Publishers
ISBN:
Category : Computers
Languages : en
Pages : 280

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Book Description


Macintosh... The Naked Truth

Macintosh... The Naked Truth PDF Author: Scott Kelby
Publisher: New Riders
ISBN: 9780735712843
Category : Macintosh (Computer)
Languages : en
Pages : 0

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Book Description
Scott Kelby, the outspoken, founding Editor of Mac Today magazine, takes a no-holds-barred look at what it's really like to be a Macintosh user in a PC-dominated world. This is definitely not another look at Apple's history. Instead, it's a hilarious, off-the-wall view of the Macintosh culture and lifestyle with a take-no-prisoners policy toward PC users. Microsoft, Apple, and anyone else who gets in his way. No topic is off limits and Mac fanatics will cheer as he really tells it like it is, using his unique brand of humor, in this PC-slammin', Microsoft-bashing, all-out Macintosh love fest! Plus, the book is filled with enough "Mac Ammo" to put any PC user down on the ground, cowering in the fetal position, begging for mercy in 60 seconds or less. If you're ready to finally see someone settle the score, this book is for you!

The Apple Way

The Apple Way PDF Author: Jeffrey L. Cruikshank
Publisher: McGraw Hill Professional
ISBN: 0071483152
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others

Mac

Mac PDF Author: Cary Lu
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 454

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Book Description


Reality Check

Reality Check PDF Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781591842231
Category : Business & Economics
Languages : en
Pages : 504

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Book Description
"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.

Master Your Mac

Master Your Mac PDF Author: Matthew Cone
Publisher: No Starch Press
ISBN: 1593274068
Category : Computers
Languages : en
Pages : 428

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Book Description
Provides information to quickly improve and customize a Mac computer, enable undocumented Mac OS X features, automate tedious tasks, handle media, and troubleshoot disk issues.

Revolution in The Valley [Paperback]

Revolution in The Valley [Paperback] PDF Author: Andy Hertzfeld
Publisher: "O'Reilly Media, Inc."
ISBN: 0596007191
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Subtitle on spine: The insanely great story of how the Mac was made.

The Steve Jobs Way

The Steve Jobs Way PDF Author: Perseus
Publisher: Vanguard Press
ISBN: 9781593156398
Category : Businesspeople
Languages : en
Pages : 0

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Book Description
Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.

Miss MacIntosh, My Darling

Miss MacIntosh, My Darling PDF Author: Marguerite Young
Publisher:
ISBN:
Category : Mind and reality
Languages : en
Pages : 0

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Book Description
This novel is one of the most ambitious and remarkable literary achievements of our time. It is a picaresque, psychological novel--a novel of the road, a journey or voyage of the human spirit in its search for reality in a world of illusion and nightmare. It is an epic of what might be called the Arabian Nights of American life. Marguerite Young's method is poetic, imagistic, incantatory; in prose of extraordinary richness she tests the nature of her characters--and the nature of reality. Miss MacIntosh, My Darling is written with oceanic music moving at many levels of consciousness and perception; but the toughly fibred realistic fabric is always there, in the happenings of the narrative, the humor, the precise details, the definitions of the characters. Miss MacIntosh herself, who hails from What Cheer, Iowa, and seems downright and normal, with an incorruptible sense of humor and the desire to put an end to phantoms; Catherine Cartwheel, the opium lady, a recluse who is shut away in a great New England seaside house and entertains imaginary guests; Mr. Spitzer, the lawyer, musical composer and mystical space traveler, a gentle man, wholly unsure of himself and of reality; his twin brother Peron, the gay and raffish gambler and virtuoso in the world of sports; Cousin Hannah, the horsewoman, balloonist, mountain-climber and militant Boston feminist, known as Al Hamad through all the seraglios of the East; Titus Bonebreaker of Chicago, wild man of God dreaming of a heavenly crown; the very efficient Christian hangman, Mr. Weed of the Wabash River Valley; a featherweight champion who meets his equal in a graveyard--these are a few who live with phantasmagorical vividness in the pages of Miss MacIntosh, My Darling. The novel touches on many aspects of life--drug addiction, woman's suffrage, murder, suicide, pregnancy both real and imaginary, schizophrenia, many strange loves, the psychology of gambling, perfectionism; but the profusion of this huge book serves always to intensify the force of the central question: "What shall we do when, fleeing from illusion, we are confronted by illusion?" What is real, what is dream? Is the calendar of the human heart the same as that kept by the earth? Is it possible that one may live a secondary life of which one does not know? In every aspect, Miss MacIntosh, My Darling stands by itself--in the lyric beauty of its prose, its imaginative vitality and cumulative emotional power. It is the work of a writer of genius.