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Author: Jordan Phillips
Publisher: Createspace Independent Publishing Platform
ISBN: 9781475113327
Category : Affluent consumers
Languages : en
Pages : 0
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Book Description
In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Author: Jordan Phillips
Publisher: Createspace Independent Publishing Platform
ISBN: 9781475113327
Category : Affluent consumers
Languages : en
Pages : 0
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Book Description
In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Author: Henry Mayhew
Publisher:
ISBN:
Category : Caricatures and cartoons
Languages : en
Pages : 910
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Book Description
Author: Annamma Joy
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110783975
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.
Author:
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 500
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Book Description
Author: Mladen Dolar
Publisher: John Wiley & Sons
ISBN: 1509561714
Category : Philosophy
Languages : en
Pages : 53
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Book Description
When Socrates was standing before the Athenian tribunal in 399 BC, he said in his defence that the opponents he feared most were the invisible ones, those who had been spreading rumors against him for years but none of whom were being brought to court – it was like fighting shadows. The moment was iconic: Socrates, the harbinger of logos and true knowledge, was eventually defeated by rumors and mendacious slander. Where does the strange power of rumors come from? Everyone knows that rumors are unfounded and based on thin air, but still they pass them on: rumors spread, and what appeared as a small breeze can grow into a mighty whirlwind and produce serious effects, ruin people’s lives and change the course of events. This book scrutinizes the mysterious power of rumors and seeks to analyse it philosophically, examining along the way some key moments of our cultural history concerning rumors, from Shakespeare and Cervantes to Gogol and Kafka. It also underlines the fact that, although rumors are as old as humankind, the advent of the internet and social media has raised the spreading of rumors to an entirely new level, to the point where we could speak of the rumorization of the social. The more communication there is, the more the social fabric threatens to fall apart – and the more urgent it becomes to find strategies to counteract this.
Author: Abby Grahame
Publisher: Simon and Schuster
ISBN: 144245198X
Category : Young Adult Fiction
Languages : en
Pages : 279
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Book Description
A must-read for Downton Abbey fans—a lush, historical novel about the secretive Darlingtons of Wentworth Hall. Can’t get enough of Downton Abbey? Visit Wentworth Hall. It’s one of England’s oldest estates, and the Darlingtons are among the elite class of British society. But under the wealth are secrets that must stay hidden. It’s 1912, and eighteen-year-old Maggie and her mother have just returned from a year abroad where Lady Darlington has had a baby boy, James. But he is not the only addition to the house. They have also brought back Therese, their new French tutor, as well as welcomed the orphaned teenage twins, Teddy and Jessica, who have just lost their father aboard the Titanic. This adds to an already crowded house of Darlingtons and staff, all of whom have a penchant for gossiping about their employers. As time passes, it becomes clear that Teddy and Jessica would rather be anywhere else and that Maggie is a different person from the one who left Wentworth. Her family’s financial future rests with her finding the best husband—and her parents are sure that is Teddy. When scandalous satires start appearing in the newspaper with details that closely mirror the lives of the Darlingtons, the family is determined to find the culprit and keep their affairs under wraps. But at Wentworth Hall, nothing stays secret for long….
Author: Lorenzo Angeloni
Publisher: Juggernaut Books
ISBN: 9386228629
Category :
Languages : en
Pages : 384
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Book Description
Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
Author: Robert A. Slade
Publisher: Trafford Publishing
ISBN: 1425152465
Category : Reference
Languages : en
Pages : 461
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Book Description
Robert A. Slade, after collecting old fishing tackle since 1958 and contributing articles on old fishing lures for a collector magazine for several years started researching and writing books in the 1990's. He published the HISTORY & COLLECTIBLE FISHING TACKLE OF WISCONSIN in 1999 which sold 4,500 copies. Bob realized that even though there have been many books published on the subject of old fishing lures that few books covered any detailed history on the old lure makers. His latest book writing project was nine years in the making and covers over 100 years of lure making history starting in 1875 and covers over 2,500 lures makers throughout all of North America. THE ENCYCLOPEDIA OF OLD FISHING LURES MADE IN NORTH AMERICA is the first publication with extensive history and patent information on old lure makers and the first to include extensive coverage on Canadian lure makers. The author traveled to 11 states and 3 Candian Providences visting collectors homes, newspaper archives, museums and other sources and has taken over 10,000 pictures in preparing the historical stories for these books. The set of books arranges for the individual and company lures makers to appear in alphabetical order. People purchasing these books can buy any one single book, a whole set, or even a book a month if they desire as the books will be printed and shipped on demand. Each book has over 400 pages of text, pictures and collector values with each book containing a table of contents and index as well as a master index for the complete set of books.
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1458
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Book Description
