The Lucky Strike Packet by Raymond Loewy PDF Download
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Author: Stephen Bayley
Publisher: Verlag Form
ISBN: 9783764367756
Category : Advertising
Languages : en
Pages : 44
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Book Description
Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.
Author: Stephen Bayley
Publisher: Verlag Form
ISBN: 9783764367756
Category : Advertising
Languages : en
Pages : 44
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Book Description
Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.
Author: Raymond Loewy
Publisher: JHU Press
ISBN: 9780801872112
Category : Art
Languages : en
Pages : 460
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Book Description
"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Author: John Wall
Publisher: JHU Press
ISBN: 1421425742
Category : Biography & Autobiography
Languages : en
Pages : 343
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Book Description
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author: Raymond Loewy
Publisher: Harry N. Abrams
ISBN: 9780879510985
Category : Fiction
Languages : en
Pages : 0
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Book Description
If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Author: Joshua Noble
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379192
Category : Computers
Languages : en
Pages : 736
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Book Description
Make cool stuff. If you're a designer or artist without a lot of programming experience, this book will teach you to work with 2D and 3D graphics, sound, physical interaction, and electronic circuitry to create all sorts of interesting and compelling experiences -- online and off. Programming Interactivity explains programming and electrical engineering basics, and introduces three freely available tools created specifically for artists and designers: Processing, a Java-based programming language and environment for building projects on the desktop, Web, or mobile phones Arduino, a system that integrates a microcomputer prototyping board, IDE, and programming language for creating your own hardware and controls OpenFrameworks, a coding framework simplified for designers and artists, using the powerful C++ programming language BTW, you don't have to wait until you finish the book to actually make something. You'll get working code samples you can use right away, along with the background and technical information you need to design, program, build, and troubleshoot your own projects. The cutting edge design techniques and discussions with leading artists and designers will give you the tools and inspiration to let your imagination take flight.
Author: Allan M. Brandt
Publisher: Basic Books
ISBN: 0786721901
Category : History
Languages : en
Pages : 644
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Book Description
The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
Author: Sarah Schrauwen
Publisher: Graphicdesign&
ISBN: 9780957238145
Category : Communication in public health
Languages : en
Pages : 239
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Book Description
Comprising over 200 objects including hard-hitting posters, illuminated pharmacy signs and digital teaching aids, 'Can Graphic Design Save Your Life?' considers the role of graphic design in constructing and communicating healthcare messages around the world, and shows how graphic design has been used to persuade, to inform and to empower.00This exhibition highlights the widespread and often subliminal nature of graphic design in shaping our environment, our health and our sense of self. Drawn from public and private collections around the world, it will feature work from influential figures in graphic design from the 20th century, as well as from studios and individual designers working today.00Exhibition: Wellcome Collection, London, UK (07.09.2017? 14.01.2018).
Author: Derek Thompson
Publisher: Penguin UK
ISBN: 0241216052
Category : Art
Languages : en
Pages : 411
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Book Description
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
Author: Paul Jodard
Publisher: Taplinger Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 200
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Book Description
Among Loewy's most famous designs are streamlined trains, Lucky Strike cigarettes, the interior of Skylab, the Coke dispenser, and cars for Studebaker.
Author: Barbara Pasa
Publisher: BRILL
ISBN: 9004430318
Category : Art
Languages : en
Pages : 143
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Book Description
The complex nature of industrial design, which combines functional and aesthetic elements, allows different modes of protection: cumulative, separate or partially overlapping regimes are applicable according to different legal systems. The legal framework is rapidly changing, especially in Europe where the principle of cumulation of a special sui generis regime for protecting industrial design with copyright rules has been established. In the last decade, national courts of some Member States conferred to the “cumulative regime” a peculiar meaning, other courts enforced design rights in line with the interpretation given by the Court of Justice of the EU. The copyright/design interface is presented here to a wider, non-specialist audience, taking as a starting point the notion of industrial design derived from design studies, on the border between art and science.
