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Author: Joseph F. Coughlin
Publisher: PublicAffairs
ISBN: 1610396650
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Author: Joseph F. Coughlin
Publisher: PublicAffairs
ISBN: 1610396650
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Author: Lynda Gratton
Publisher: Bloomsbury Publishing
ISBN: 152662284X
Category : Self-Help
Languages : en
Pages : 298
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Book Description
What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.
Author: David Miles
Publisher: John Wiley & Sons
ISBN: 111999571X
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students – and indeed anyone – understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on mathematical techniques and models for their own sake. Theory is taken seriously – so much so that the authors go to pains to understand the key aspects of theories in a way that will not put people off before they see how theories are useful to analyse issues. The authors believe that theories are essential to better understand the world, thus the book includes a wealth of historic and current episodes and data to both see how theories can help interpret the world and also to judge their validity. Economies today are very inter-connected; what happens in China matters pretty much everywhere; and what happens in one (even small) country in the euro zone has implications for the whole euro area and beyond, consequently Macroeconomics, 3rd Edition adopts a very international focus.
Author: Rosalind C. Barnett
Publisher: Rowman & Littlefield
ISBN: 1442255285
Category : Self-Help
Languages : en
Pages : 274
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Book Description
Long, productive lives are the destiny of most of us, not just the privilege of our great-grandchildren. The story of aging is not one of steady decline and decay; we need a new narrative based on solid research, not scare stories. Today Americans enjoy a new, healthy stage of life, between roughly 65 and 79, during which we are staying engaged in the workplace, starting new relationships and careers, remaining creative and becoming entrepreneurs and job creators. We are in the midst of a major paradigm shift in the way we live. Our major milestones are shifting. The definition of “normal” behavior is changing. Today, we marry later or not at all; cohabitation is not just a stepping stone to marriage, but a long-term arrangement for many. Women often have their first child in their 40s, and increasingly before they marry. People enjoy active sex lives well into their 6th, 7th or even 8th decades. None of our institutions will remain the same. People are working longer, and given the declining birth rate, older workers will be in great demand. Four generations are increasingly working side by side, learning from each other. But we must ensure that the benefits of long life are not limited to a wealthy few. The Age of Longevity shows how we as a society can embrace the life-altering changes that are either coming in the near future or are already underway. The authors give readers a panoramic view of how they, the institutions that affect them, and the country as a whole will need to adapt to what’s ahead. They offer strategies, based on cutting-edge research, that will enable individuals, institutions, companies, and governments to make the most of our lengthening life spans. Using real life examples throughout, the authors paint a picture of what our new longer lives will look like, and the changes that need to be made so we can all make those years both more productive and more enjoyable.
Author: Warren C. Sanderson
Publisher: Harvard University Press
ISBN: 0674975618
Category : Social Science
Languages : en
Pages : 273
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Book Description
From two leading experts, a revolutionary new way to think about and measure aging. Aging is a complex phenomenon. We usually think of chronological age as a benchmark, but it is actually a backward way of defining lifespan. It tells us how long we’ve lived so far, but what about the rest of our lives? In this pathbreaking book, Warren C. Sanderson and Sergei Scherbov provide a new way to measure individual and population aging. Instead of counting how many years we’ve lived, we should think about the number of years we have left, our “prospective age.” Two people who share the same chronological age probably have different prospective ages, because one will outlive the other. Combining their forward-thinking measure of our remaining years with other health metrics, Sanderson and Scherbov show how we can generate better demographic estimates, which inform better policies. Measuring prospective age helps make sense of observed patterns of survival, reorients understanding of health in old age, and clarifies the burden of old-age dependency. The metric also brings valuable data to debates over equitable intergenerational pensions. Sanderson and Scherbov’s pioneering model has already been adopted by the United Nations. Prospective Longevity offers us all an opportunity to rethink aging, so that we can make the right choices for our societal and economic health.
Author: José Luis Iparraguirre
Publisher: Springer
ISBN: 3319932489
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
This upper level textbook provides a coherent introduction to the economic implications of individual and population ageing. Placing economic considerations into a wider social sciences context, this is ideal reading not only for advanced undergraduate and masters students in economics, health economics and the economics of ageing, but also policy makers, students, professionals and practitioners in gerontology, sociology, health-related sciences and social care. This volume introduces the different conceptualisations of age and definitions of `old age', as well as the main theories of individual ageing as developed in the disciplines of biology, psychology and sociology. It covers the economic theories of fertility, mortality and migration and describes the four main frameworks that can be used to study economics and ageing, namely the life cycle, the overlapping generations, the perpetual youth and the dynastic models.
Author: Ted Anton
Publisher: University of Chicago Press
ISBN: 0226020959
Category : Health & Fitness
Languages : en
Pages : 240
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Book Description
“[A] beautifully told story of twenty-first-century researchers in pursuit of the secrets of longevity . . . a book both engaging and illuminating.” —Deborah Blum, Pulitzer Prize-winning author People have searched for the fountain of youth everywhere from Bimini to St. Augustine. But for a steadfast group of scientists, the secret to a long life lies elsewhere: in the lowly lab worm. By suppressing the function of just a few key genes, these scientists were able to lengthen worms’ lifespans up to tenfold, while also controlling the onset of many of the physical problems that beset old age. As the global population ages, the potential impact of this discovery on society is vast—as is the potential for profit. With The Longevity Seekers, science writer Ted Anton takes readers inside this tale that began with worms and branched out to snare innovative minds from California to Crete, investments from big biotech, and endorsements from TV personalities like Oprah and Dr. Oz. Some of the research was remarkable, such as the discovery of an enzyme in humans that stops cells from aging. And some—like an oft-cited study touting the compound resveratrol, found in red wine—proved highly controversial, igniting a science war over truth, credit, and potential profit. As the pace of discovery accelerated, so too did powerful personal rivalries and public fascination, driven by the hope that a longer, healthier life was right around the corner. Anton has spent years interviewing and working with the scientists at the frontier of longevity science, and this book offers a behind-the-scenes look at the state-of-the-art research and the impact it might have on global public health, society, and even our friends and family
Author: 吉川洋
Publisher:
ISBN: 9784866580562
Category :
Languages : en
Pages : 206
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Book Description
Author: Ken Dychtwald
Publisher: John Wiley & Sons
ISBN: 1119651913
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Author: Keren Etkin
Publisher:
ISBN: 9781637307069
Category :
Languages : en
Pages : 218
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Book Description
Have you ever thought about what your life may be like as you grow older, and what technology will be available to you at that time? In The AgeTech Revolution, Keren Etkin takes you on a journey to explore what the intersection of tech and aging looks like today. This book explores the changing face of aging in the 21st century, through the lens of the fast-paced digital transformation our society is going through. It goes into challenges of aging that are currently being tackled by technology - using the real-life stories of tech entrepreneurs and older adults. Etkin also provides a glimpse into the future, and what agetech could be like five, ten, fifteen years down the road. We have a unique, once-in-a-lifetime opportunity to impact the experience of living as an older adult in this world, using technology. The AgeTech Revolution provides us with the data and perspective necessary to change our tech landscape and to create a world that is more inclusive and supportive of older adults.
