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Author: George Lakoff
Publisher: Simon and Schuster
ISBN: 147670001X
Category : Language Arts & Disciplines
Languages : en
Pages : 156
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Book Description
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Author: George Lakoff
Publisher: Simon and Schuster
ISBN: 147670001X
Category : Language Arts & Disciplines
Languages : en
Pages : 156
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Book Description
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Author: Steve Lance
Publisher: Penguin
ISBN: 1101216271
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Author: Paul Kurnit
Publisher: Penguin
ISBN: 1101159723
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Author: Al-Anon Family Group Headquarters, Inc
Publisher:
ISBN: 9780910034630
Category : Psychology
Languages : en
Pages : 0
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Book Description
Alcoholism is a family illness, and changed attitudes can aid recovery. This daily readings guide for family and friends of alcoholics provides meditations and reminder, and visualizations that can provide a measure of comfort, serenity, and a sense of achievement.
Author: Paul Kurnit
Publisher: Portfolio Trade
ISBN: 9781591843054
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Shares step-by-step guidelines for preparing an actionable marketing plan in a minimum of time, challenging common practices while demonstrating how to maximize collaborative efforts among key contributors.
Author: Brandon Royal
Publisher: Maven Publishing
ISBN: 1897393601
Category : Education
Languages : en
Pages : 297
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Book Description
The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.
Author: The Mill
Publisher:
ISBN: 9780578535951
Category :
Languages : en
Pages :
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Book Description
A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Author: Barry Jacobs
Publisher:
ISBN: 9781894963268
Category : Basketball coaches
Languages : en
Pages : 0
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Book Description
Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Author: Steve Lance
Publisher: Penguin
ISBN: 9781591841241
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
