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Author: John A. Murphy
Publisher: John Wiley & Sons
ISBN: 0471498181
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
Author: John A. Murphy
Publisher: John Wiley & Sons
ISBN: 0471498181
Category : Business & Economics
Languages : en
Pages : 307
Get Book Here
Book Description
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
Author:
Publisher:
ISBN:
Category : Audio equipment industry
Languages : en
Pages : 922
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Book Description
Author:
Publisher: Des Dillon
ISBN:
Category :
Languages : en
Pages : 61
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Book Description
Author: Redvers Brandling
Publisher: Nelson Thornes
ISBN: 9780748758722
Category : Education
Languages : en
Pages : 206
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Book Description
This collection provides planned primary assemblies on themes such as qualities, people and creatures. It also includes ideas about involving whole classes and how to incorporate drama into assemblies, with drama playscripts.
Author: David King
Publisher: Mereo Books, mereobook, mereobooks
ISBN: 1861518692
Category : Religion
Languages : en
Pages : 161
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Book Description
ÿ "Life can seem mundane, ordinary or awful - or it can be an adventure..." In this book David King, an international lecturer and a church leader for more than 30 years, is sharing his journey in faith in the hope of inspiring the reader to live a life of adventure in his or her own way, without letting the challenges and stumbling blocks of life deter them from their goals. "Whatever your adventure, I trust you will find helps, hints and concepts which progress you forward... most of all, I trust that my adventure will encourage you to explore Christ, His claims and His church, with a view to including these in your adventure. Remember, the best is yet to come!"
Author: Pat Jackson
Publisher: Oxford University Press
ISBN: 0853239436
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
This fascinating memoir is a unique contribution to the history of film and cinema. At its center is the story of the making of the British film classic Western Approaches, the first story documentary in Technicolor, totally enacted by amateurs. Nominated for an Oscar, it has influenced and inspired film-making to this day. Acclaimed a masterpiece when it was released in December 1944, fifty years later Philip French wrote in The Observer: "It remains a milestone in our cinema and an exciting, vibrant cinematic experience."
Author: Simon Brett
Publisher: Penguin
ISBN: 1101203978
Category : Fiction
Languages : en
Pages : 311
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Book Description
In the seaside hamlet of Fethering, Carole Seddon maintains a quiet and sensible life. She doesn’t have the time or the tolerance to deal with her new bohemian neighbor, Jude, whose outgoing personality contrasts with that of the prim and proper Carole. But her new neighbor doesn’t seem so bad when Carole discovers another addition to the neighborhood—a dead body on the beach bearing two wounds on its neck. Then unable to find the body, the police dismiss Carole’s story. But when a stranger warns her to keep quiet or else, Carole does the unthinkable and confides in Jude—who suggests that if the police cannot be bothered to catch a killer, then they should do it themselves.
Author: Great Britain. Commissioner of Wrecks
Publisher:
ISBN:
Category : Marine accidents
Languages : en
Pages : 144
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Book Description
Author: J. C. Pearson
Publisher: AuthorHouse
ISBN: 1481789732
Category : Juvenile Fiction
Languages : en
Pages : 87
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Book Description
'The Dangerous Caves of Botown' is a children's adventure/fantasy story set in the fictional seaside town of Botown where Zach and Lucy Watson are on holiday with their parents. The year is 1995 and the adventure is sparked off by the family's interest in Botown museum's 50th Anniversary celebrations. These include a tour of the local 'dangerous' caves where ancient artefacts were discovered during a dig in 1970. The Watson's join the tour and learn that Botown has a history of human settlement dating back to the earliest of times. Further exploration by the children and their friends, Ben and Cathy, leads them to an exciting adventure and the discovery of something amazing about the caves which helps to explain a mystery that has troubled inhabitants of Botown for centuries.
Author: Michael Davie
Publisher: Vintage
ISBN: 0307948404
Category : History
Languages : en
Pages : 317
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Book Description
Newly updated on the hundredth anniversary of the tragedy by Titanic expert Dave Gittins to reflect the latest facts and theories about the ship's sinking, Titanic: The Death and Life of a Legend will fascinate Titanic experts, amateurs, and newcomers alike. In this gripping, deeply researched exploration of the Titanic's tragic sinking, journalist Michael Davie investigates the events, controversies, and legends that have surrounded the disaster. Sifting through historical documents and survivors' accounts, Davie details the nineteenth-century origins of the White Star Line, narrates the story of the "unsinkable" ship's deadly voyage, and describes the dramatic discovery of the Titanic's wreckage in 1985. Davie offers insightful portraits of the protagonists and dramatizes the confusing and terrifying hours that passed from the moment the ship hit the iceberg until its survivors were picked up by the USS Carpathia a full day later.
