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Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914357
Category : Language Arts & Disciplines
Languages : en
Pages : 129
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Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914357
Category : Language Arts & Disciplines
Languages : en
Pages : 129
Get Book
Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914365
Category : Language Arts & Disciplines
Languages : en
Pages : 128
Get Book
Book Description
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Laura Solomon
Publisher: American Library Association
ISBN: 083891067X
Category : Computers
Languages : en
Pages : 81
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Book Description
Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identifying additional resources and best practices.
Author: Jennifer Herron
Publisher: Rowman & Littlefield
ISBN: 1538118807
Category : Language Arts & Disciplines
Languages : en
Pages : 196
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Book Description
Supporting tomorrow’s doctors involves preparing them for the technologies that will be available to them. 3D printing is one such technology that is becoming more abundant in health care settings and is similarly a technology libraries are embracing as a new service offering for their communities. 3D Printing in Medical Libraries: A Crash Course in Supporting Innovation in Health Care will provide librarians interested in starting or enhancing a 3D printing service an overview of 3D printing, highlight legal concerns, discuss 3D printing in libraries through a literature review, review survey results on 3D printing services in health sciences and medical libraries, and offer case studies of health sciences and medical libraries currently 3D printing. Additionally, resources for finding medically related models for printing and tips of how to search for models online is also provided, along with resources for creating 3D models from DICOM. Common print problems and troubleshooting tips are also highlighted and lastly, marketing and outreach opportunities are discussed. Herron presents the nitty-gritty of 3D printing without getting too technical, and a wealth of recommended resources is provided to support librarians wishing to delve further into 3D printing. Design thinking and the Maker Movement is also discussed to promote a holistic service offering that supports users not only with the service but the skills to best use the service. Readers will finish the book with a better sense of direction for 3D printing in health sciences and medical libraries and have a guide to establishing or enhancing a 3D printing in their library. This book appeals to health sciences libraries and librarians looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research. It serves as: a field guide for starting a new library service a primer for meeting the information needs of medical faculty, staff, and students a useful reference for a deep dive into this space by librarians who are already actively carrying out some of the kinds of work described herein
Author: Carol Ottolenghi
Publisher: Rowman & Littlefield
ISBN: 1538108496
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Author: Nancy Dowd
Publisher: American Library Association
ISBN: 0838910009
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author: Vicki L. Gregory
Publisher: American Library Association
ISBN: 0838917127
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.
Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 332
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Book Description
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Author: Melissa A. Wong
Publisher: Bloomsbury Publishing USA
ISBN: 1440868840
Category : Language Arts & Disciplines
Languages : en
Pages : 765
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Book Description
This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
