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Author: Scott Miller
Publisher: Red Wheel/Weiser
ISBN: 1632659557
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Author: Scott Miller
Publisher: Red Wheel/Weiser
ISBN: 1632659557
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Author: Christine Pelosi
Publisher: Berrett-Koehler Publishers
ISBN: 0979482208
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
Author: Neil Giuliano
Publisher: Querelle Press
ISBN: 9781936833269
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.
Author: Justin Giboney
Publisher: InterVarsity Press
ISBN: 0830848118
Category : Religion
Languages : en
Pages : 165
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Book Description
Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.
Author: Stephen R. Covey
Publisher: Simon and Schuster
ISBN: 147110446X
Category : Self-Help
Languages : en
Pages : 218
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Book Description
Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Author: Pippa Norris
Publisher: SAGE
ISBN: 0857022121
Category : Social Science
Languages : en
Pages : 233
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Book Description
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Author: Julia Gillard
Publisher: MIT Press
ISBN: 0262543826
Category : Political Science
Languages : en
Pages : 337
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Book Description
A powerful call-to-action for gender equity that offers 10 key lessons for women aspiring to a leadership role—be it in politics, business, law, or their local community. Featuring words of wisdom from female leaders like Hillary Clinton and Theresa May, this empowering study reads like a You Are a Badass volume on world leadership. Women make up fewer than 10% of national leaders worldwide. Behind this eye-opening statistic lies a pattern of unequal access to power. Through conversations with some of the world’s most powerful and interesting women—including Jacinda Ardern, Hillary Rodham Clinton, Christine Lagarde, Michelle Bachelet, and Theresa May—Women and Leadership explores gender bias and asks why there aren’t more women in leadership roles. Speaking honestly and freely, these women talk about having their ideas stolen by male colleagues, what it’s like to be called fat or a slut in the media, and what things they wish they had done differently. The stories they tell reveal vividly how gender and sexism affect perceptions of women as leaders. Using current research as a starting point, Julia Gillard and Ngozi Okonjo-Iweala—both political leaders in their own countries—analyze the lived experiences of these women leaders. The result is a rare insight into life as a leader and a powerful call to arms for women everywhere.
Author: Felice Flanery Lewis
Publisher: University of Alabama Press
ISBN: 0817316787
Category : History
Languages : en
Pages : 350
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Book Description
This work is a narrative of Zachary Taylor’s Mexican War campaign, from the formation of his army in 1844 to his last battle at Buena Vista in 1847, with emphasis on the 163 men in his “Army of Occupation” who became Confederate or Union generals in the Civil War. It clarifies what being a Mexican War veteran meant in their cases, how they interacted with one another, how they performed their various duties, and how they reacted under fire. Referring to developments in Washington, D.C., and other theaters of the war, this book provides a comprehensive picture of the early years of the conflict based on army records and the letters and diaries of the participants. Trailing Clouds of Glory is the first examination of the roles played in the Mexican War by the large number of men who served with Taylor and who would be prominent in the next war, both as volunteer and regular army officers, and it provides fresh information, even on such subjects as Robert E. Lee and Ulysses S. Grant. Particularly interesting for the student of the Civil War are largely unknown aspects of the Mexican War service of Daniel Harvey Hill, Braxton Bragg, and Thomas W. Sherman.
Author: Frances E. Lee
Publisher: University of Chicago Press
ISBN: 022640918X
Category : Political Science
Languages : en
Pages : 277
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Book Description
“[A] tour de force. Building upon her argument in Beyond Ideology, she adds an important wrinkle into the current divide between the parties in Congress.” —Perspectives on Politics As Democrats and Republicans continue to vie for political advantage, Congress remains paralyzed by partisan conflict. That the last two decades have seen some of the least productive Congresses in recent history is usually explained by the growing ideological gulf between the parties, but this explanation misses another fundamental factor influencing the dynamic. In contrast to politics through most of the twentieth century, the contemporary Democratic and Republican parties compete for control of Congress at relative parity, and this has dramatically changed the parties’ incentives and strategies in ways that have driven the contentious partisanship characteristic of contemporary American politics. With Insecure Majorities, Frances E. Lee offers a controversial new perspective on the rise of congressional party conflict, showing how the shift in competitive circumstances has had a profound impact on how Democrats and Republicans interact. Beginning in the 1980s, most elections since have offered the prospect of a change of party control. Lee shows, through an impressive range of interviews and analysis, how competition for control of the government drives members of both parties to participate in actions that promote their own party’s image and undercut that of the opposition, including the perpetual hunt for issues that can score political points by putting the opposing party on the wrong side of public opinion. More often than not, this strategy stands in the way of productive bipartisan cooperation—and it is also unlikely to change as long as control of the government remains within reach for both parties.
Author: United States
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 160
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Book Description
