Author: Katarzyna Fronczak
Publisher: Cambridge Scholars Publishing
ISBN: 1527573451
Category : Computers
Languages : en
Pages : 365
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Book Description
This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.
Author: Cornelius Puschmann
Publisher: Universitätsverlag Göttingen
ISBN: 3941875558
Category : Blogs
Languages : en
Pages : 141
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Book Description
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
Author: Douglas Karr
Publisher: John Wiley & Sons
ISBN: 9780470901472
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Author: Kristina Bedijs
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110314754
Category : Language Arts & Disciplines
Languages : en
Pages : 546
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Book Description
This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.
Author:
Publisher: Bookboon
ISBN: 8776819442
Category :
Languages : en
Pages : 67
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Book Description
Author: Carlos A. Mota Soares
Publisher: IOS Press
ISBN: 1586038907
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577468
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Author: Lisa Harris
Publisher: Routledge
ISBN: 1135890978
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Author:
Publisher: Scribendi
ISBN: 0991759753
Category :
Languages : en
Pages : 86
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Book Description
Author: Alptekin Erkollar
Publisher: Tectum Wissenschaftsverlag
ISBN: 3828852734
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Organizations have always been dependent on communication, information, technology, and their management. The development of information technology has sped up the importance of business informatics, which is an emerging discipline combining various aspects of informatics, information technology, and business management. Understanding the impact of information on today's organizations requires technological and managerial views, which are both offered by business informatics. Business management is not only about generating greater returns and using new technologies for developing businesses to reach future goals. Business management also means generating better revenue performance if plans are diligently followed. It is part of business management to have an ear to the ground of global economic trends, changing environmental conditions and preferences, as well as the behavior of value chain partners. While, until now, business management and business informatics are mostly treated as independent fields, this publication takes an interest in the cooperation of the two. Its contributions focus on both research areas and practical approaches, in turn showing novelties in the area of enterprise and business management. Among the other topics covered in this book are strategic management, contact relationship management, corporate social responsibility, corporate blogging, enterprise resource planning, E-business management, E-learning, balanced scorecarding, logistics, operations research, enterprise and software architectures, and social software systems. This book adopts an international view, combines theory and practice, and is authored for researchers and lecturers as well as consultants and practitioners.
