Author: The Journal of Product Innovation Management.Volume 5,Number 1,March 1988
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description

Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 478

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Author: Hans J. Thamhain
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 600

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Book Description
Competing effectively in a complex global marketplace requires more than just having technological parity with foreign countries. It also requires the effective management of that technology, the people, the organizations, processes, and overall resources. Modern management tools have been developed that can respond to this challenge, but many of today's busy managers, caught up in the necessary rush to generate new products, processes, and services, haven't heard the good news. Hans Thamhain's Engineering Management gets the good word out - clearly and forcefully. He skillfully combines 20 years of R&D and technical management experience with eight years of field research, to show you how to manage technological developments and lead technical personnel in a team-oriented work environment. The book integrates engineering methods with modern management tools and techniques to forge a powerful approach for dealing effectively with the many interrelated variables involved in the management of today's technology-based organization. Engineering Management gets the word out in the most direct way possible - including checklists, figures, tables, forms, practical recipes, case histories, and simulations that turn concepts into practical prescriptions that you can use at work. With each successive chapter, you'll grow more confident in your ability to lead and motivate your workforce; stimulate innovative performance; oversee technical projects and engineering work; manage new product developments faster and more cost effectively; exercise financial control over projects; measure financial control over projects; effectively utilize computer-based decision support systems; allocate your peopleand other resources most effectively; understand joint responsibilities, organizational interfaces, and team buildings; integrate total quality management efforts, manage conflict, change, and development; develop winning bid proposals - and more. The appendices in Engineering Management build on the principles and techniques discussed in the book's 15 chapters, providing management guidelines in such areas as project planning, tracking and control, as well as new business acquisition. A sweeping mandate for improving technology-based organizations through the effective control of their resources, Engineering Management should be required reading for every engineering, technical, product, project, and R&D manager. It will also prove to be an important text for instructors of advanced undergraduate courses in engineering, business, and management.

Author: Michael Baker
Publisher: Routledge
ISBN: 1136356843
Category : Business & Economics
Languages : en
Pages : 684

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Book Description
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Author: Michael John Baker
Publisher: Routledge
ISBN: 0750655364
Category : Business & Economics
Languages : en
Pages : 867

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Book Description
Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Author: Eric Viardot
Publisher: Artech House
ISBN: 9781580537018
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Author: Lara Srivastava
Publisher: CRC Press
ISBN: 1000819132
Category : Business & Economics
Languages : en
Pages : 147

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Book Description
It is widely known today that not only are the aged ageing, or the old getting older, but they are also increasing in number the world over. At the same time, proper care and support for our aged is increasingly at risk. Without some form of support, the quantitative extension of life cannot be matched by a qualitative one. This may mean that the opportunity provided by a longer life is squandered, and life itself, of course, is nothing if not opportunity. Societies find that self-sufficiency and independence not only contribute to individual well-being, but are also economically desirable due to the resultant increase in productivity.The challenges of daily living for a growing population of the aged form the basis of the independent living platform, the AGE@HOME platform, which is described in this book. The platform combines both existing and emerging technologies suitable for the home. Its use and application is considered in the wider context of Web 2.0, the internet of things, and other elements of the burgeoning digital world. It is time that a holistic and multi-disciplinary approach to this constantly enlarging area of human existence is taken.This book is written for researchers and designers of wireless tools, analog and digital circuits as well as academics who are active in the various fields of Human Sciences.Foreword"This book appears at the right moment when several developments have made age and its consequences an important element of human existence. It makes for informative reading, being based on considerations related to independence for the aged and the application of emerging technologies to enhance this independence......."From the foreword by:Houlin ZhaoDeputy Secretary-General of theInternational Telecommunication Union

Author: Rohit Deshpande
Publisher: SAGE
ISBN: 0761921982
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

Author: Joe Tidd
Publisher: John Wiley & Sons
ISBN: 1119713307
Category : Business & Economics
Languages : en
Pages : 624

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Book Description
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Author: Dr Raman K Attri
Publisher: Speed To Proficiency Research: S2Pro©
ISBN: 9811842906
Category : Business & Economics
Languages : en
Pages : 460

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Book Description
This book presents a research thesis of a large-scale study conducted with over 50 large organizations in 7 countries with 80 business leaders to understand how businesses speed up the proficiency of their employees to meet business challenges. The book describes a start-to-end research study that explored the concept of 'accelerated proficiency' of employees in organizations. The book is organized into five chapters. The book introduces the concept of accelerated proficiency in a business context in light of reviews of four decades of classic studies. The research methodology to identify sources, recruit participants, and the mechanism to collect as well as analyze data have been explained in detail. The book reveals six business practices implemented by organizations across the board that seem to make a major impact in shortening the time to proficiency of employees. Important observations and findings have been discussed as implications in regards to how organizations orchestrated six business practices as an input-output-feedback system to reduce the time-to-proficiency of the workforce. The book briefly explains how these six practices were implemented through a set of twenty-four strategies in various contexts. The concepts and findings discussed in this book contribute significantly to the body of knowledge on accelerated proficiency. In particular, the conceptual model and the framework developed in this study can be implemented across a range of contexts, business sectors, job types, and settings to reduce the time-to-proficiency of the workforce.