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Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Mary Hanson
Publisher: Orpen Press
ISBN: 1909518131
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
The Interviewer’s Book is a practical, short guide to help anyone who has to carry out job interviews, such as managers, supervisors, team leaders and others. It is designed to help them develop their interviewing skills and ensure they make good selection decisions. The Interviewer’s Book: Provides a step-by-step guide to the interviewing process for employers and interviewers, from advertising a job position to hiring the chosen candidateIs clearly structured, with the aims and central ideas of each topic set out at the start of each chapterContains real-life examples and tips from professional interviewersFocuses on how to make the interviewing process as successful as possible, with an emphasis on how best to structure an interviewIs short and to-the-point, recognising that employers and managers have a multitude of other things to do as well as hire staff.
Author: Christopher Silvester
Publisher:
ISBN:
Category : Fiction
Languages : en
Pages : 668
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Book Description
A collection of interviews with: Karl Marx - Theodore Roosevelt - Rudyard Kipling - Christabel Pankhurst - Sigmund Freud - Adolf Hitler - Benito Mussolini - Joseph Stalin - Mahatma Gandhi - Marilyn Monroe - Mao Tse-tung - Margaret Thatcher - Arthur Miller - John F. Kennedy - John Lennon - Pablo Picasso - Sigmund Freud - Tolstoy - Ibsen - Oscar Wilde.
Author: Brian Henry
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 356
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Book Description
Fascinating conversations with contemporary poets from around the world.
Author: Bradford D. Smart
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The Smart Interviewer In 20 years of specializing in interviews, management psychologist Brad Smart has successfully interviewed more than 4,000 candidates for selection or promotion, trained over 3,000 hiring managers in how to interview, and counseled thousands on how to manage their careers. The Smart Interviewer is a culmination of this vast experience. In it, Smart shares with you the secrets to successful interviewing. Written in a most readable style and featuring humorous cartoons, this book will immediately help you improve your interviewing effectiveness. You'll learn: * How to build excellent rapport * How to apply the TORC Technique for motivating the interviewee to be totally candid and reveal negatives * How to conduct productive reference calls * How to correctly interpret an interviewee's responses * How to prepare for an interview, how much time to take during an interview, how to focus your questions in ways that will reveal whether the interviewee meets your organization's needs or not--plus the latest hiring legalities you should be aware of The Smart Interviewer will help you avoid costly mishires and mispromotions and give you strategies and tools to hire productive, high-caliber employees that meet your company's needs.
Author:
Publisher:
ISBN: 9781614286325
Category : Biography & Autobiography
Languages : en
Pages : 384
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Book Description
Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten languages, he infuses his interviews with innovation, allowing them to flow freely and organically. Alain Elkann Interviews will provide an unprecedented window into the minds of some of the most well-known and -respected figures of the last twenty-five years.
Author: Son Hicks
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
Google is the best company to work for right now. However, it hires less than 0.25% of job applicants. This book will guide you on how to land a job at Google. This book is written by an insider who has helped many candidates land jobs at Google. This guide goes behind the scene to reveal how exactly recruiting works inside Google and how hiring decisions are made. Combined with our coaching experiences of helping many applicants to land offers at Google, we'll provide you a comprehensive framework to navigate the entire interview process at Google.
Author: Peter Laufer
Publisher:
ISBN: 9780870719875
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Interviewing is a primer for the digital age yet one embracing age-old lessons that make clear the crucial importance of successful interviewing techniques for productive civic engagement.
Author: Steve Portigal
Publisher: Rosenfeld Media
ISBN: 1959029827
Category : Computers
Languages : en
Pages : 212
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Book Description
Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Author: Michel Hersen
Publisher: Routledge
ISBN: 1135885206
Category : Psychology
Languages : en
Pages : 248
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Book Description
This book offers clear and direct answers to the questions most frequently asked by students and trainees learning how to talk to clients and extract critical data from them. Its development reflects the old adage that "necessity is the mother of invention." For many years, the editors taught beginning level mental health clinicians. They found, however, no text to be satisfactory--including a number that they themselves were involved in producing. Some were too difficult; some were too simplistic; some were too doctrinaire; still others had missing elements. Written in a reader-friendly "how-to" style, the chapters in Basic Interviewing are not weighed down by references. Rather, each contributor suggests readings for students and instructors who wish to pursue questions further. After the initial overview chapter, there are 12 chapters addressing the nuts-and-bolts concerns of all clinicians that can be particularly vexing for neophytes. They cover a variety of issues from the most specific--like how to begin and end interviews--to the more general--like how to build rapport and identify targets for treatment. Throughout, rich clinical illustrations facilitate the pragmatic application of fundamental principles. Beginning graduate students in counseling and clinical psychology, social work, and other allied mental health fields, as well as psychiatric trainees, will find this text to be an indispensable companion.
