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Author: Nicholas Webb
Publisher: AMACOM
ISBN: 0814437826
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Author: Nicholas J. Webb
Publisher: John Wiley & Sons
ISBN: 0470916893
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
Author: Nicholas Webb
Publisher: HarperCollins Leadership
ISBN: 1400214580
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the book offers a five-point checklist to ensure your company is innovation ready.
Author: Ross Baird
Publisher: BenBella Books
ISBN: 1944648623
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Our innovation economy is broken. But there's good news: The ideas that will solve our problems are hiding in plain sight. While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting every day. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, solving problems for only a wealthy sliver of the world's population, while challenges in health, food security, and education grow more serious. In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don't see the light of day—for reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls "two-pocket thinkers"—artificially separating their charitable work from their day job of making a profit. The resulting system creates rising income inequality, stifled entrepreneurial ambition, social distrust, and political uncertainty. Our innovation problem makes all our other problems harder to solve. In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are often overlooked. What's more, Baird ultimately outlines how to create long-term success through "one-pocket thinking"—eliminating the blind spot that separates "what we do for a living" and "what we really care about."
Author: Soren Kaplan
Publisher: Greenleaf Book Group
ISBN: 1626343225
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to
[email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Author: Xavier Cirera
Publisher: World Bank Publications
ISBN: 1464811849
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Since Schumpeter, economists have argued that vast productivity gains can be achieved by investing in innovation and technological catch-up. Yet, as this volume documents, developing country firms and governments invest little to realize this potential, which dwarfs international aid flows.Using new data and original analytics, the authors uncover the key to this innovation paradox in the lack of complementary physical and human capital factors, particularly firm managerial capabilities, that are needed to reap the returns to innovation investments. Hence, countries need to rebalance policy away from R and D-centered initiatives – which are likely to fail in the absence of sophisticated private sector partners – toward building firm capabilities, and embrace an expanded concept of the National Innovation System that incorporates a broader range of market and systemic failures. The authors offer guidance on how to navigate the resulting innovation policy dilemma: as the need to redress these additional failures increases with distance from the frontier, government capabilities to formulate and implement the policy mix become weaker. This book is the first volume of the World Bank Productivity Project, which seeks to bring frontier thinking on the measurement and determinants of productivity to global policy makers.
Author: Sandford F. Borins
Publisher: Brookings Institution Press
ISBN: 0815725612
Category : Political Science
Languages : en
Pages : 242
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Book Description
A Brookings Institution Press and Ash Center for Democratic Governance and Innovation publication Sandford Borins addresses the enduring significance of innovation in government as practiced by public servants, analyzed by scholars, discussed by media, documented by awards, and experienced by the public. In The Persistence of Innovation in Government, he maps the changing landscape of American public sector innovation in the twenty-first century, largely by addressing three key questions: • Who innovates? • When, why, and how do they do it? • What are the persistent obstacles and the proven methods for overcoming them? Probing both the process and the content of innovation in the public sector, Borins identifies major shifts and important continuities. His examination of public innovation combines several elements: his analysis of the Harvard Kennedy School's Innovations in American Government Awards program; significant new research on government performance; and a fresh look at the findings of his earlier, highly praised book Innovating with Integrity: How Local Heroes Are Transforming American Government. He also offers a thematic survey of the field's burgeoning literature, with a particular focus on international comparison.
Author: Nicholas Webb
Publisher: AMACOM
ISBN: 0814437826
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Author: Christian Terwiesch
Publisher: Harvard Business Press
ISBN: 1422133389
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.
Author: Albert H. Segars
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433174643
Category : Leadership
Languages : en
Pages : 156
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Book Description
A tribal approach to innovation is found within cutting-edge organizations that pursue ideas and initiatives that are extraordinary. This approach is driven by groups of people that have an ambitious mandate, positive values or codes of conduct, well-defined roles, robust flows of knowledge, the ability to endure hardship, an analytical focus, and a willingness to sacrifice. Together, these attributes signal a favorable predisposition to discover breakthrough ideas and navigate difficult projects. This approach is manifest in modern day super projects such as the Event Horizon Telescope as well as historical initiatives such as the invention of flight by the Wright Brothers. For leaders and team members, the tribal framework provides a perspective for measuring the capacity of a team to generate novel ideas and see those ideas through to a successful conclusion.
Author: Jeffrey Phillips
Publisher: McGraw Hill Professional
ISBN: 0071786813
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
You can’t ask for more than efficient, effective operations. Or can you? Given today’s business landscape—increasing customer demand, global competition, lower trade barriers—being good isn’t enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company. Innovation expert Jeffrey Phillips has helped businesses around the world achieve the dream—the implementation of innovation as a consistent business discipline. In Relentless Innovation, he reveals his secrets for the first time. Phillips argues that today’s typical business models actually impede innovation because they place so much focus on efficiency, cost cutting, and short-term gain. Does this describe your business model? If it does, you need to revisit your approach and redefine your idea of what success actually is. You may find that your “business as usual” processes actively reject innovation efforts. Relentless Innovation has everything you need to strike the right balance between efficiency and innovation. Striking that balance will help your firm: Become proactive instead of reactive Create a more engaged workforce Establish deeper capabilities to define and achieve strategic goals Increase revenues and profits while retaining efficient cost management Sustain market differentiation Improve your public reputation Increase your ability to leverage internal knowledge and external partnerships Offering the broadest view to date of the relationship between innovation and business strategy, Relentless Innovation provides you with the information and tools you need to transform innovation from an infrequent activity to a core capability in your organization. PRAISE FOR RELENTLESS INNOVATION “A thoughtful, intelligent, and practical manifesto by a highly experienced innovation professional. Phillips demonstrates with clarity and insight how organizations can assess their current innovation potential, identify vulnerabilities, and most important, create a systemic innovation-as-usual culture that can make the difference between also-ran and yes-we-can.” —Tim Hurson, author of Think Better “Relentless Innovation is a must read for innovation junkies and executives who want practical ideas on creating an innovation business-as-usual culture. Phillips has worked in the innovation trenches and shares big-win ideas on how to unleash trapped middle management potential.” —Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory “Phillips has long been in the top tier of professionals who have a clear understanding of what makes innovation work in business. This book will provide you (and your team) with proven creative strategies and practical ideas that you can use to gain greater success in your market. Relentless Innovation is highly recommended.” —Roger von Oech , author of A Whack on the Side of the Head and The Creative Whack Pack “Relentless Innovation not only outlines the barriers to innovation in a way most readers will quickly understand, it provides a prescription that, when followed, can remedy the situation before efforts stall out.” —Dominic Venturo, Chief Innovation Officer, U.S. Bank Payment Services
