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Author: Noor Ismawati Jaafar
Publisher: The University of Malaya Press
ISBN: 9831009193
Category : Computers
Languages : en
Pages : 102
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Book Description
This book presents the influences of social networks in modern society. It describes the growing reliance on relationships among the society, which warrants for closer interaction among organisations and individuals. These relationships are better known as social networks. Traditionally, networks include the physical face-to-face interaction created by organisations and individuals. Nonetheless, its role has further been emphasised with the exploitation of Internet-based networks, which attracted researchers to gain further insights into its adaptation. In addition, the importance of social networks has been discussed in numerous contexts both locally and worldwide. The main aim of this book is to highlight some of the prevailing issues and challenges in the adaptation of social networks in the society viewed from the lenses of organisations and individuals. More specifically, this book documents collection of chapters written by credible authors from various nationalities and backgrounds. Thus, it presents a holistic view of social networks and their influences.
Author: Noor Ismawati Jaafar
Publisher: The University of Malaya Press
ISBN: 9831009193
Category : Computers
Languages : en
Pages : 102
Get Book Here
Book Description
This book presents the influences of social networks in modern society. It describes the growing reliance on relationships among the society, which warrants for closer interaction among organisations and individuals. These relationships are better known as social networks. Traditionally, networks include the physical face-to-face interaction created by organisations and individuals. Nonetheless, its role has further been emphasised with the exploitation of Internet-based networks, which attracted researchers to gain further insights into its adaptation. In addition, the importance of social networks has been discussed in numerous contexts both locally and worldwide. The main aim of this book is to highlight some of the prevailing issues and challenges in the adaptation of social networks in the society viewed from the lenses of organisations and individuals. More specifically, this book documents collection of chapters written by credible authors from various nationalities and backgrounds. Thus, it presents a holistic view of social networks and their influences.
Author: Dhiman Chattopadhyay
Publisher: Springer Nature
ISBN: 3031073185
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
This book is a pan-India study that examines social media’s impact on Indian journalism, highlights emerging challenges, and discusses the way forward for India’s newsrooms. A result of three years of field work, the project uses mixed-methods research – a survey of nearly 300 journalists from 15 Indian cities, followed by in-depth interviews with 25 senior editors – to analyze and explain journalists’ perceptions about social media’s usefulness and credibility, factors that influence their online news sourcing and sharing decisions, resultant challenges for newsrooms, and ways to address those challenges. The findings offer unique insights into how newer forces are influencing journalistic practices in an online-first era. Key differences emerge in perceptions between Indian journalists and their Western compatriots about who or what influence their actions. The findings also raise questions about Gatekeeping as a term to describe journalistic work in 21st Century India's newsrooms. The findings and the conclusions will hopefully help journalists, educators, and anyone interested in Indian journalism gain a deeper, more meaningful understanding about social media’s impact on Indian journalism, and the way ahead for India’s newsrooms.
Author: Azizah Hamzah
Publisher: The University of Malaya Press
ISBN: 9831008448
Category : Social Science
Languages : en
Pages : 127
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Book Description
This edited volume revisits developments in the field of media education and media studies at a time when society is experiencing a ubiquitous networked, digital media environment. Rapid advances in media and communication technologies and the accompanying developments in social, cultural, political, and economic realms pose unexpected challenges to the curricula of long-established media and communication schools. As opposed to rigidly structured nation-based mass media systems of the past century, the new global media sphere celebrates the breaking down of borders – whether spatial, cultural or social. Today, in the second half of the second decade of the 21st century, this problem translates into what, and how to teach students of media, who in all likelihood, are more adept media consumers and producers, than their teachers. In a region where educational institutions and educators don’t transform as fast as media technologies do, there is a need to problematize, and to reflect upon the situation. This edited volume examines critical issues related to media studies at local institutions of higher learning, and includes a sampling of research charting new directions in local media scholarship. Contributions to this edited volume reflect the shared concerns of media educators and researchers in Malaysia and two neighboring countries, Indonesia and Thailand. Three main themes underscore this volume, reflecting their importance to the evolution of media education, and to a certain extent, research as well: • Historical development of media education and training • Current developments and future trajectories of media education in a globalized digital media environment • Analysis of media and society
Author: Tansel Özyer
Publisher: Springer Science & Business Media
ISBN: 3709113466
Category : Computers
Languages : en
Pages : 652
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Book Description
The study of social networks was originated in social and business communities. In recent years, social network research has advanced significantly; the development of sophisticated techniques for Social Network Analysis and Mining (SNAM) has been highly influenced by the online social Web sites, email logs, phone logs and instant messaging systems, which are widely analyzed using graph theory and machine learning techniques. People perceive the Web increasingly as a social medium that fosters interaction among people, sharing of experiences and knowledge, group activities, community formation and evolution. This has led to a rising prominence of SNAM in academia, politics, homeland security and business. This follows the pattern of known entities of our society that have evolved into networks in which actors are increasingly dependent on their structural embedding General areas of interest to the book include information science and mathematics, communication studies, business and organizational studies, sociology, psychology, anthropology, applied linguistics, biology and medicine.
Author: Wybe Popma
Publisher: Academic Conferences and publishing limited
ISBN: 1912764237
Category : Reference
Languages : en
Pages : 436
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668463083
Category : Computers
Languages : en
Pages : 1378
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Book Description
Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Author: Singh, Anurag
Publisher: IGI Global
ISBN: 1522503331
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
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Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Prof. Vincent Cunnane
Publisher: Academic Conferences and publishing limited
ISBN: 1911218840
Category :
Languages : en
Pages : 507
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Book Description
These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.
Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 1522527281
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
