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Author: Jacob Jacoby
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Author: Jacob Jacoby
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1584
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Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 146669467X
Category : Computers
Languages : en
Pages : 2461
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Book Description
The recent explosion of digital media, online networking, and e-commerce has generated great new opportunities for those Internet-savvy individuals who see potential in new technologies and can turn those possibilities into reality. It is vital for such forward-thinking innovators to stay abreast of all the latest technologies. Web-Based Services: Concepts, Methodologies, Tools, and Applications provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest knowledge and developments in Internet technologies.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Prashant Palvia
Publisher: World Scientific
ISBN: 9811208654
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Understanding the key IT issues facing firms within their surrounding contexts is critical for the firm, government, and their international counterparts.In response to the dominant and pervasive bias in Information Systems (IS) research towards American and Western views, the World IT Project was launched and is the largest study of its kind in the field. This book captures the organizational, technological, and individual issues of IT employees across 37 countries.The book enables management and staff to formulate business and IT-related policies and strategies. Likewise, it allows policymakers, governments and vendors to address important issues at the national level as well as to respond to the needs of partners and stakeholders in other countries. It also offers current and future academic scholars a grounded understanding of the international IT environment and provides a sound foundation to launch many international IT studies.
Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3030223353
Category : Computers
Languages : en
Pages : 394
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Book Description
This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Author: Tarekegn Balango
Publisher: GRIN Verlag
ISBN: 3346860752
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Seminar paper from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 3.85, , course: Master of business adminstration, language: English, abstract: It was proven that perceived service quality had a positive relationship with customer satisfaction and the researcher think this supports the argument of linking mobile banking service and customer satisfaction. They use the SERVQUAL model but rather the dimenstiononly scale to assess service quality other than website desig nand responsivness. The researcher therefore think using the SERVQUAL model (MiykelSisaye)model would be a contribution to existing research mobile banking context. This is the current research gap and in order to fill the gap, the researcher was try to measure service quality and customer satisfaction, The study aimed at examining the effect of five online banking service quality dimensions on the customers satisfaction in the case of CBE. The study followed an explanatory research design identifying the dimensions of service quality for online services namely reliability, responsiveness, ,personalization, web design and security as independent variable and customer satisfaction as dependent variable. Primary data was collected for the analysis based on five points Likert scale from 396 sample respondents who are customers of CBE online banking services. The data was coded and analyzed using SPSS version 25 software. The reliability of the instrument was checked using Cronbach’s alpha test. The data analysis employed both descriptive and inferential statistical methods. The descriptive statistics was used for summarizing the background of respondents and computing average score of CBE on each dimensions of service quality and customers satisfaction. Correlation and multiple regression analysis were conducted to examine the relationship between the dependent and independent variables.
Author: Lawrence R. James
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book focuses specifically on confirmatory analysis - a quantitative technique used to illuminate causal relationships among organizational phenomena. The authors outline the conditions that must be met if causal inferences are to be drawn from nonexperimental data, and offer new tests for determining whether data meet those conditions. While analytic models and techniques of confirmatory analysis are stressed here, the authors also emphasize the importance of strong, well-developed theory as a prerequisite to the appropriate application of these powerful (but easily misused) tools.
Author: Cengiz Kahraman
Publisher: Springer Nature
ISBN: 3031394380
Category : Technology & Engineering
Languages : en
Pages : 425
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Book Description
This book presents a comprehensive guide to Analytic Hierarchy Process with Fuzzy Sets Extensions. Written by prominent researchers, it offers readers a step-by-step approach to decision-making that can be applied to a wide range of real-world problems. With clear explanations and practical examples, this book is an essential resource for researchers, lecturers, and postgraduate students pursuing research on Analytic Hierarchy Process with Fuzzy Sets Extensions. Each chapter in the book provides a wealth of both basic and advanced concepts, including Interval Type-2 Fuzzy AHP, Intuitionistic Fuzzy AHP, Hesitant Fuzzy AHP, Pythagorean Fuzzy AHP, Picture Fuzzy AHP, q-Rung Orthopair Fuzzy AHP, Spherical Fuzzy AHP, Circular Intuitionistic Fuzzy AHP, and Decomposed Fuzzy AHP. To foster a better understanding, all the chapters include relevant numerical examples or case studies, making it easy to apply the concepts in practice. Moreover, the book extends all the main aspects of Analytic Hierarchy Process with Fuzzy Sets Extensions, presenting a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments. In summary, this book is an essential reference guide for anyone seeking to gain a deep understanding of Analytic Hierarchy Process with Fuzzy Sets Extensions. It is written in a rigorous and scholarly manner, making it a valuable resource for researchers and academics. Order your copy today and discover the practical insights and strategies for decision-making offered by this authoritative volume.
Author: Pelet, Jean-Éric
Publisher: IGI Global
ISBN: 1522524703
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.
