Author: Zixuan Zhou
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.
The Impact of American Television on Chinese College Students
Author: Zixuan Zhou
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.
Chinese Students in the United States
Author: Xiaohong Li
Publisher:
ISBN:
Category : Chinese students in the United States
Languages : en
Pages : 374
Book Description
Publisher:
ISBN:
Category : Chinese students in the United States
Languages : en
Pages : 374
Book Description
Understanding Communication Theory
Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 131775137X
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Publisher: Routledge
ISBN: 131775137X
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
China's Influence and American Interests
Author: Larry Diamond
Publisher: Hoover Press
ISBN: 0817922865
Category : Political Science
Languages : en
Pages : 223
Book Description
While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.
Publisher: Hoover Press
ISBN: 0817922865
Category : Political Science
Languages : en
Pages : 223
Book Description
While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.
How Chinese, Korean and Japanese Students Use and Perceive American Television
Author: Yoko Asakawa
Publisher:
ISBN:
Category : Mass media and minorities
Languages : en
Pages : 278
Book Description
Publisher:
ISBN:
Category : Mass media and minorities
Languages : en
Pages : 278
Book Description
Chinese Students' American Television Uses and Their Acceptance of American Values
Author: J. J. Jaw
Publisher:
ISBN:
Category : Chinese students
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Chinese students
Languages : en
Pages : 36
Book Description
American Television and Koreans' Perceptions of the U.S.
Author: Sung Chul Han
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
Book Description
The Impact of International Television
Author: Michael G. Elasmar
Publisher: Routledge
ISBN: 1135635056
Category : Language Arts & Disciplines
Languages : en
Pages : 222
Book Description
For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.
Publisher: Routledge
ISBN: 1135635056
Category : Language Arts & Disciplines
Languages : en
Pages : 222
Book Description
For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.
Research in Consumer Behavior
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 0857244442
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Publisher: Emerald Group Publishing
ISBN: 0857244442
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
The Pursuit of the Chinese Dream in America
Author: Dennis T. Yang
Publisher: Rowman & Littlefield
ISBN: 149852169X
Category : Education
Languages : en
Pages : 175
Book Description
The Pursuit of the Chinese Dream in America illuminates the hopes, expectations, challenges, and aspirations of this generation of Chinese students as they pursue higher education at American universities. Based on interviews with Chinese students, parents, teachers, and educational agents in Shanghai, this ethnographic study examines the cultural, economic, and social factors that have fostered the increase of Chinese undergraduates on American campuses. Dennis T. Yang describe the pivotal roles that parents, teachers, peers, and educational agents played as students embarked on the college admissions process for American universities, with an emphasis on the prominent influence of parents during the college decision-making process. Yang addresses how his interviewees, particularly the parents and students, interpreted and evaluated the importance of cultural, social, and economic capital in their lives, and how the drive to obtain these forms of capital, to varying degrees, affected the families’ decisions to conceive of and support the study abroad option.
Publisher: Rowman & Littlefield
ISBN: 149852169X
Category : Education
Languages : en
Pages : 175
Book Description
The Pursuit of the Chinese Dream in America illuminates the hopes, expectations, challenges, and aspirations of this generation of Chinese students as they pursue higher education at American universities. Based on interviews with Chinese students, parents, teachers, and educational agents in Shanghai, this ethnographic study examines the cultural, economic, and social factors that have fostered the increase of Chinese undergraduates on American campuses. Dennis T. Yang describe the pivotal roles that parents, teachers, peers, and educational agents played as students embarked on the college admissions process for American universities, with an emphasis on the prominent influence of parents during the college decision-making process. Yang addresses how his interviewees, particularly the parents and students, interpreted and evaluated the importance of cultural, social, and economic capital in their lives, and how the drive to obtain these forms of capital, to varying degrees, affected the families’ decisions to conceive of and support the study abroad option.