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Author: The editors of the Huffington Post
Publisher: Simon and Schuster
ISBN: 9781439123256
Category : Computers
Languages : en
Pages : 240
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Book Description
The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
Author: The editors of the Huffington Post
Publisher: Simon and Schuster
ISBN: 9781439123256
Category : Computers
Languages : en
Pages : 240
Get Book
Book Description
The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
Author: David D. Perlmutter
Publisher: Oxford University Press
ISBN: 9780199719341
Category : Political Science
Languages : en
Pages : 272
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Book Description
Political blogs have grown astronomically in the last half-decade. In just one month in 2005, for example, popular blog DailyKos received more unique visitors than the population of Iowa and New Hampshire combined. But how much political impact do bloggers really have? In Blogwars, David D. Perlmutter examines this rapidly burgeoning phenomenon, exploring the degree to which blogs influence--or fail to influence--American political life. Challenging the hype, Perlmutter points out that blogs are not that powerful by traditional political measures: while bloggers can offer cogent and convincing arguments and bring before their readers information not readily available elsewhere, they have no financial, moral, social, or cultural leverage to compel readers to engage in any particular political behavior. Indeed, blogs have scored mixed results in their past political crusades. But in the end, Perlmutter argues that blogs, in their wide dissemination of information and opinions, actually serve to improve democracy and enrich political culture. He highlights a number of the particularly noteworthy blogs from the specialty to the superblog-including popular sites such as Daily Kos, The Huffington Post, Powerlineblog, Instapundit, and Talking Points Memo--and shows how blogs are becoming part of the tool kit of political professionals, from presidential candidates to advertising consultants. While the political future may be uncertain, it will not be unblogged. For many Internet users, blogs are the news and editorial sites of record, replacing traditional newspapers, magazines, and television news programs. Blogwars offers the first full examination of this new and controversial force on America's political landscape.
Author: Eric Butow
Publisher: Que Publishing
ISBN: 0133103587
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog
Author: Michael Kinsley
Publisher: Simon and Schuster
ISBN: 1847376290
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Bill Gates is not only the world's most successful capitalist; he's the world's biggest philanthropist. Gates has approached philanthropy the same way he revolutionized computer software: with a fierce ambition to change the rules of the game. That's why at last year's annual meeting of the World Economic Forum in Davos, Switzerland, Gates advocated a 'creative capitalism', in which big corporations should integrate doing good into their way of doing business. This controversial new idea is discussed and debated by the more than 40 contributors to this book, among them three Nobel laureates and two former U.S. cabinet secretaries. Edited by author and columnist Michael Kinsley, Creative Capitalismbrings together some of the world's best minds to engage Gates's challenge. From Warren Buffet, who seconds Gates's analysis, to Lawrence Summers, who worries about the consequences of multiple corporate objectives, the essays cover a broad spectrum of opinion. Creative Capitalismis not just a book for philanthropists. It's a book that challenges the conventional wisdom about our economic system, a roadmap for the new global economy that is emerging as capitalism adapts itself once again to a changing world.
Author: Arianna Huffington
Publisher: Simon and Schuster
ISBN: 0743261631
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
TV personality and bestselling author Arianna Huffington explores our forgotten instinct--the search for spirituality and meaning in life. She shows how seeking fulfillment in the the first three instincts--biological survival, sexuality, and power--leads to aggression, depression, and addiction--while the Fourth Instinct transforms life.
Author: Rachel Wilkerson Miller
Publisher: The Experiment, LLC
ISBN: 1615194274
Category : Reference
Languages : en
Pages : 181
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Book Description
Organize your life, record what matters, and get stuff done! What the heck is a dot journal? It’s a planner, to-do list, and diary for every aspect of your life: work, home, relationships, hobbies, everything. Early adopter Rachel Wilkerson Miller explains how to make a dot journal work for you—whether you find the picture-perfect examples on Pinterest inspiring or, well, intimidating. You decide how simple or elaborate your journal will be, and what goes in there: Lists of your to-dos, to-don’ts, and more Symbols that will make those lists efficient and effective Spreads to plan your day, week, month, or year Trackers for your habits and goals (think health, money, travel) Accouterments such as washi tape, book darts, and more!
Author: Tom Alphin
Publisher: No Starch Press
ISBN: 1593276133
Category : Crafts & Hobbies
Languages : en
Pages : 195
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Book Description
Travel through the history of architecture in The LEGO Architect. You’ll learn about styles like Art Deco, Modernism, and High-Tech, and find inspiration in galleries of LEGO models. Then take your turn building 12 models in a variety of styles. Snap together some bricks and learn architecture the fun way!
Author: Jon Wuebben
Publisher: Greenleaf Book Group
ISBN: 0979762901
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.
Author: Fauzia Burke
Publisher: Berrett-Koehler Publishers
ISBN: 1626567875
Category : Language Arts & Disciplines
Languages : en
Pages : 168
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Book Description
If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
Author: Eric Kampmann
Publisher:
ISBN: 9780825306877
Category : Authors and publishers
Languages : en
Pages : 0
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Book Description
The publishing industry is changing rapidly, and there are more options for authors than ever before. Should you find an agent and search for a traditional publishing deal or consider self-publishing? Should you print hardcover copies or opt for an ebook-only launch? Should you hire a publicist? This easy-to-read, nuts-and-bolts guide covers everything from what to look for in? a contract to how many copies to print. Some of the topics covered are choosing a publishing strategy, the editorial process, design, printing, sales and distribution, marketing and publicity.'
