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Author: Hal Marcovitz
Publisher: Greenhaven Publishing LLC
ISBN: 1420508210
Category : Young Adult Nonfiction
Languages : en
Pages : 114
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Book Description
The first official music videos aired in the 1970s, but the seeds for making music something more than a pleasure for the ears were planted decades earlier. This book covers the birth of the music video, starting in the 1920s and 1930s when the first great movie musicals were produced, then details how MTV revolutionized the industry by making the film production as important as song production. Author Hal Marcovitz explains the various music video styles and differences in production value. Concluding chapters highlight the Internet video sensations of today and the interactive features that will likely characterize the genre tomorrow.
Author: Hal Marcovitz
Publisher: Greenhaven Publishing LLC
ISBN: 1420508210
Category : Young Adult Nonfiction
Languages : en
Pages : 114
Get Book Here
Book Description
The first official music videos aired in the 1970s, but the seeds for making music something more than a pleasure for the ears were planted decades earlier. This book covers the birth of the music video, starting in the 1920s and 1930s when the first great movie musicals were produced, then details how MTV revolutionized the industry by making the film production as important as song production. Author Hal Marcovitz explains the various music video styles and differences in production value. Concluding chapters highlight the Internet video sensations of today and the interactive features that will likely characterize the genre tomorrow.
Author: Mathias Korsgaard
Publisher: Routledge
ISBN: 1317208323
Category : Music
Languages : en
Pages : 393
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Book Description
Since the 1980s, music videos have been everywhere, and today almost all of the most-viewed clips on YouTube are music videos. However, in academia, music videos do not currently share this popularity. Music Video After MTV gives music video its due academic credit by exploring the changing landscapes surrounding post-millennial music video. Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos. Moreover, the book is the first of its kind to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution and reception, the influence of music videos on other media, and the rise of new types of online music video. Approaching music videos from a composite theoretical framework, Music Video After MTV brings music video research up to speed in several areas: it offers the first account of the research history of music videos, the first truly audiovisual approach to music video studies and it presents numerous inspiring case studies, ranging from classics by Michel Gondry and Chris Cunningham to recent experimental and interactive videos that interrogate the very limits of music video.
Author: Gina Arnold
Publisher: Bloomsbury Publishing USA
ISBN: 1501313932
Category : Music
Languages : en
Pages : 462
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Book Description
This book is a lively, comprehensive and timely reader on the music video, capitalising on cross-disciplinary research expertise, which represents a substantial academic engagement with the music video, a mediated form and practice that still remains relatively under-explored in a 21st century context. The music video has remained suspended between two distinct poles. On the one hand, the music video as the visual sheen of late capitalism, at the intersection of celebrity studies and postmodernism. On the other hand, the music video as art, looking to a prehistory of avant-garde film-making while perpetually pushing forward the digital frontier with a taste for anarchy, controversy, and the integration of special effects into a form designed to be disseminated across digital platforms. In this way, the music video virally re-engenders debates about high art and low culture. This collection presents a comprehensive account of the music video from a contemporary 21st century perspective. This entails revisiting key moments in the canonical history of the music video, exploring its articulations of sexuality and gender, examining its functioning as a form of artistic expression between music, film and video art, and following the music video's dissemination into the digital domain, considering how digital media and social media have come to re-invent the forms and functions of the music video, well beyond the limits of “music television”.
Author: Saul Austerlitz
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 270
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Book Description
Music video in fugue -- Television vaudeville -- This video's for you -- Video follies -- Visions of a youth culture -- Spike and Michel -- No more stars.
Author: Steven Shaviro
Publisher: Rutgers University Press
ISBN: 0813579554
Category : Performing Arts
Languages : en
Pages : 163
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Book Description
Music videos today sample and rework a century’s worth of movies and other pop culture artifacts to offer a plethora of visions and sounds that we have never encountered before. As these videos have proliferated online, they have become more widely accessible than ever before. In Digital Music Videos, Steven Shaviro examines the ways that music videos interact with and change older media like movies and gallery art; the use of technologies like compositing, motion control, morphing software, and other digital special effects in order to create a new organization of time and space; how artists use music videos to project their personas; and how less well known musicians use music videos to extend their range and attract attention. Surveying a wide range of music videos, Shaviro highlights some of their most striking innovations while illustrating how these videos are creating a whole new digital world for the music industry.
Author: Rob Tannenbaum
Publisher: Penguin
ISBN: 0452298563
Category : Social Science
Languages : en
Pages : 594
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Book Description
Remember When All You Wanted Was Your MTV? The perfect gift for the music fan or child of the eighties in your life. Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"? It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
Author: Carol Vernallis
Publisher: Columbia University Press
ISBN: 023150845X
Category : Music
Languages : en
Pages : 359
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Book Description
Music videos have ranged from simple tableaux of a band playing its instruments to multimillion dollar, high-concept extravaganzas. Born of a sudden expansion in new broadcast channels, music videos continue to exert an enormous influence on popular music. They help to create an artist's identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song. Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and indeed from the songs they illuminate—and sell. Carol Vernallis describes how verbal, musical, and visual codes combine in music video to create defining representations of race, class, gender, sexuality, and performance. The book explores the complex interactions of narrative, settings, props, costumes, lyrics, and much more. Three chapters contain close analyses of important videos: Madonna's "Cherish," Prince's "Gett Off," and Peter Gabriel's "Mercy St."
Author: Diane Railton
Publisher: Edinburgh University Press
ISBN: 0748633243
Category : Music
Languages : en
Pages : 185
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Book Description
How can we engage critically with music video and its role in popular culture? What do contemporary music videos have to tell us about patterns of cultural identity today? Based around an eclectic series of vivid case studies, this fresh and timely examination is an entertaining and enlightening analysis of the forms, pleasures, and politics that music videos offer. In rethinking some classic approaches from film studies and popular music studies and connecting them with new debates about the current 'state' of feminism and feminist theory, Railton and Watson show why and how we should be studying music videos in the twenty-first century. Through its thorough overview of the music video as a visual medium, this is an ideal textbook for Media Studies students and all those with an interest in popular music and cultural studies.
Author: Carol Vernallis
Publisher: Oxford University Press, USA
ISBN: 0199767009
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Unruly Media is the first book to account for the current audiovisual landscape across media and platform. It includes new theoretical models and close readings of current media as well as the oeuvre of popular and influential directors.
Author: Lori A. Burns
Publisher: Bloomsbury Publishing USA
ISBN: 1501342355
Category : Music
Languages : en
Pages : 465
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Book Description
Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.
