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Author: D. V. L. Smith
Publisher:
ISBN: 9781074941178
Category :
Languages : en
Pages : 259
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Book Description
The High Performance Customer Insight Professional Insights into customer behaviour - what customers expect and aspire to - is one of any organisation's most valuable assets. We are now in a new customer insight era where the emphasis is on futureproofing organisations - providing strategic foresights that will allow an organisation to adapt to change. The new era calls for an enhanced set of skills. The Insight Sensemaker Part One of the book focuses on Sensemaking: seeing patterns in a vast ocean of data points and bringing them together into a unifying moment of insight. Today, customer insight professionals need to find the story by synthesising multiple sources of evidence. They need to create a holistic picture by combining different pieces of evidence to unearth compelling insights. To address this, DVL Smith has created Seven Analysis Frames. This is a straightforward step-by-step process for creating a holistic business story. The Insight Story Builder Part Two is about Storytelling. DVL Smith provides Seven Story Tools to apply in constructing compelling narratives that will engage with time-urgent audiences. In today's busy and complex communications environment mastering the evidence-based storyteller's craft has never been more important. Being a compelling storyteller who can bring ideas and insights alive is a key skill. People who know exactly how to evoke the emotional power of a story will be the ones able to exert the most influence. Insights into Action In Part Three DVL Smith focuses on building the customer insight professional's capability to influence, persuade and ensure action is taken on insights. Customer insight remains one of the most valuable assets any organisation possesses. But often powerful insights fall by the wayside. Various Consultancy Strategies are outlined for dealing with different barriers and resistances that could block the successful implementation of an insight message.
Author: D. V. L. Smith
Publisher:
ISBN: 9781074941178
Category :
Languages : en
Pages : 259
Get Book Here
Book Description
The High Performance Customer Insight Professional Insights into customer behaviour - what customers expect and aspire to - is one of any organisation's most valuable assets. We are now in a new customer insight era where the emphasis is on futureproofing organisations - providing strategic foresights that will allow an organisation to adapt to change. The new era calls for an enhanced set of skills. The Insight Sensemaker Part One of the book focuses on Sensemaking: seeing patterns in a vast ocean of data points and bringing them together into a unifying moment of insight. Today, customer insight professionals need to find the story by synthesising multiple sources of evidence. They need to create a holistic picture by combining different pieces of evidence to unearth compelling insights. To address this, DVL Smith has created Seven Analysis Frames. This is a straightforward step-by-step process for creating a holistic business story. The Insight Story Builder Part Two is about Storytelling. DVL Smith provides Seven Story Tools to apply in constructing compelling narratives that will engage with time-urgent audiences. In today's busy and complex communications environment mastering the evidence-based storyteller's craft has never been more important. Being a compelling storyteller who can bring ideas and insights alive is a key skill. People who know exactly how to evoke the emotional power of a story will be the ones able to exert the most influence. Insights into Action In Part Three DVL Smith focuses on building the customer insight professional's capability to influence, persuade and ensure action is taken on insights. Customer insight remains one of the most valuable assets any organisation possesses. But often powerful insights fall by the wayside. Various Consultancy Strategies are outlined for dealing with different barriers and resistances that could block the successful implementation of an insight message.
Author: Brendon Burchard
Publisher: Hay House, Inc
ISBN: 1401952852
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.
Author: C. Frederic John
Publisher: Routledge
ISBN: 1000473422
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Author: Paul Hague
Publisher: Kogan Page Publishers
ISBN: 1398602833
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Author: E. Wes Bethel
Publisher: CRC Press
ISBN: 1439875731
Category : Computers
Languages : en
Pages : 520
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Book Description
Visualization and analysis tools, techniques, and algorithms have undergone a rapid evolution in recent decades to accommodate explosive growth in data size and complexity and to exploit emerging multi- and many-core computational platforms. High Performance Visualization: Enabling Extreme-Scale Scientific Insight focuses on the subset of scientifi
Author: Martin Einhorn
Publisher: Emerald Group Publishing
ISBN: 1839096969
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Author: Mark L. Blazey
Publisher: Quality Press
ISBN: 163694003X
Category : Business & Economics
Languages : en
Pages : 699
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Book Description
For decades, this book has served as a guide to organizations that document their continuous improvement efforts using Baldrige Award-type management systems. Readers will learn what each area of the system means for organizations and how the synergy between process-oriented parts—leadership; strategy; customers; measurement, analysis, and knowledge management; workforce; and operations—can lead to excellent performance results. This book provides a valuable, step-by-step approach to help identify and put in place properly focused continuous improvement systems. Seven types of information are provided in this book for each of the Items in Categories 1 through 7 of the 2021–2022 Baldrige Framework and Performance Excellence Criteria: 1. The actual language of each Item, including Notes 2. A plain-English explanation of the requirements and rationale for each Item 3. A table showing the similar requirements of the Criteria 4. A summary of the requirements of each Item in flowchart form 5. The key linkages between each Item and other Items 6. An explanation of some potential adverse consequences 7. Examples of effective practices Features of this edition include: • A stakeholder matrix table of contents that identifies relevant material within the book for key stakeholder groups: senior leaders, examiners, performance excellence initiative leaders, application writers, and program administrators • Tables for each Criteria Item showing the similar expectations of the Criteria award (and award program administrators) presented only once at the scoring level where the expectation first appears to help examiners determine at what level an expectation belongs • Online resources, including scoring calibration guides for education, healthcare, and business/nonprofit/government organizations, a guide to self-assessment of organizations and management systems, and a guide to the alignment of Baldrige, Six Sigma, Lean, and Balanced Scorecard • A new crosswalk between Baldrige and ISO standards and a set of global performance excellence best practices • Information on other award programs throughout the world such as the European Foundation for Quality Management (EFQM), which has undergone significant changes in the 2020 model, and the China Association for Quality Mark L. Blazey has retired from more than 26 years as president of Quantum Performance Group, a management consulting and training firm specializing in organization assessment and high-performance systems development. Paul L. Grizzell is president of Core Values Partners, a perfor mance excellence consulting firm that helps organizations focus, align, and accelerate their improvement efforts through the use of the Baldrige Framework for Performance Excellence, the EFQM Model, the China Quality Award, and other integrated management systems.
Author: Merlin Stone
Publisher: Kogan Page Publishers
ISBN: 9780749442927
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Author: Nick Mehta
Publisher: John Wiley & Sons
ISBN: 1119167965
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
Author: de Waal, André
Publisher: IGI Global
ISBN: 1799869318
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The finance function can be regarded as the spider in the organizational web, as it has relations with every part of the organization and is also represented on the executive board. Therefore, it is of utmost importance that this function takes the lead by quickly transforming itself into a high-performance finance function (HPFF), serving as a role model for other functions in the organization. Building the High-Performance Finance Function describes the development of the high-performance finance function (HPFF) framework and explores the experiences, lessons learned, and results achieved by finance functions that have transformed themselves into “HPFFs,” or high-performance finance functions, using the HPFF framework. Covering a range of topics such as excellence in finance and high-performance organizations, it is ideal for industry professionals, teachers, researchers, academicians, practitioners, and students.
