The Health and Fitness Professional's Guide to Social Media Marketing PDF Download
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Author: Debra Atkinson
Publisher:
ISBN: 9781606794357
Category : Personal trainers
Languages : en
Pages : 133
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Book Description
Author: Debra Atkinson
Publisher:
ISBN: 9781606794357
Category : Personal trainers
Languages : en
Pages : 133
Get Book Here
Book Description
Author: Mona Shattell
Publisher: Taylor & Francis
ISBN: 1040137679
Category : Medical
Languages : en
Pages : 175
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Book Description
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field. Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create. Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Author: Easy Fitness Branding
Publisher: Nick Tsai
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Cultivate Your Online Presence with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers' Are you a fitness coach or personal trainer looking to boost your social media presence and engage with your audience effectively? This book is your ultimate guide to creating compelling and attention-grabbing content for your online platforms. Inside, you'll find a year's worth of content ideas, specifically curated for fitness professionals like you: 100 Nutrition and Diet Tips: Keep your followers informed about healthy eating habits, nutritional facts, and dietary hacks to fuel their fitness journey. 100 Fitness and Bodybuilding Tips: Share expert advice on exercise routines, training methods, and body sculpting techniques to inspire your clients and followers. 100 Weight Loss Tips: Help your audience on their weight loss journey with valuable tips, tricks, and motivational strategies. 25 Health & Fitness FAQs: Address the most common questions your clients and followers have, positioning yourself as a trusted source of information. 40 Motivational Quotes: Keep your social media channels energized and inspire your audience to push their limits and achieve their fitness goals. 18 social media marketing hacks to grow your following and generate more leads online. 50 more social media content ideas that you can use to engage with your audience. With '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers,' you'll never run out of content to share. Elevate your online presence, engage with your audience, and establish yourself as a go-to expert in the fitness industry. Take your social media game to the next level and watch your followers and clients grow as you implement these proven content ideas. Start making a lasting impact today with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers!'
Author: Nita Martin
Publisher: Bloomsbury Publishing
ISBN: 1408195941
Category : Sports & Recreation
Languages : en
Pages : 177
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Book Description
The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Author: Eric Butow
Publisher: Entrepreneur Press
ISBN: 1613084323
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author: Neil Richardson
Publisher: Kogan Page Publishers
ISBN: 0749461926
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Author: Ehsan Zarei
Publisher: DMA4U
ISBN:
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Are you looking for a complete guide to gym marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your gym marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your gym marketing to the next level.
Author: Keli Roberts
Publisher: Human Kinetics Publishers
ISBN: 1492546801
Category : Personal trainers
Languages : en
Pages : 274
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Book Description
A Professional's Guide to Small-Group Personal Training will help you incorporate group dynamics and your knowledge of training principles to develop new business offerings. Attract new clients and improve their performance, adherence, and enjoyment in a small-group setting.
Author: Mike Bates
Publisher: Human Kinetics
ISBN: 1492582506
Category : Health & Fitness
Languages : en
Pages : 408
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Book Description
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
Author: Lisa Shaughnessy
Publisher:
ISBN: 9781483983677
Category :
Languages : en
Pages : 176
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Book Description
Attract Clients and Build a Successful Fitness Business Even if You Hate Selling!Are you a fitness professional that dreads selling? Does the thought of marketing make you break out in a cold sweat?As a small business owner myself I can relate. Selling sucks! Feeling like a used car salesman sucks! But so does not making money or being able to help people that need your services and products to lead a healthier lifestyle.Good news! You don't have to use sleazy sales tactics to grow your successful fitness business. This book will show you how to focus your marketing efforts on developing relationships, connecting with current and prospective clients, building communities and partnering with others to create the fitness business that you want.The New Rules of Fitness Marketing features interviews with 26 successful fitness professionals who are using a variety of marketing tactics to attract clients and build their fitness businesses.They contributed to this information-packed book with 14 chapters, 28 topics and 89 innovative and actionable ideas. And because each deals with one marketing-related topic, you can flip around in search of new ideas and best practices in the areas that interest you most.Although the standards are here (with new twists), there's also some you may not have thought about like podcasting, becoming a fitness brand ambassador, partnering beyond the usual health professionals and so much more!You don't have to use an idea exactly the way someone else did, either. That's why most chapters begin with "Key Points" summary and end with "Make It Your Own" suggestions. Reading what others are doing can spark an idea on how to tailor it for your business and clients.No matter what your business model, you will hear from someone you can relate to in this book.There's super successful gym owners like Rick Daman, Scott Bisbee and Mark Ehnis.There's fitness professionals tearing it up with online coaching such as Rog Lawson, JC Deen, Sirena Bernal and Nia Shanks.And there's the lucky few who own a successful gym and are killing it online like Travis Stoetzel and Tony Gentilcore.Find out how to join them in the ranks of a highly successful fitness business owner.
