The Handbook of Online Marketing Research: Knowing Your Customer Using the Net PDF Download
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Author: Joshua Grossnickle
Publisher: McGraw Hill Professional
ISBN: 0071378456
Category : Business & Economics
Languages : en
Pages : 459
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Book Description
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author: Joshua Grossnickle
Publisher: McGraw Hill Professional
ISBN: 0071378456
Category : Business & Economics
Languages : en
Pages : 459
Get Book Here
Book Description
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author: Joshua Grossnickle
Publisher: McGraw Hill Professional
ISBN:
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This work contains updated techniques and methods for conducting online market research in order for companies to become or remain competitive in the technology era. It also includes chat-based sessions, e-mail and e-mail feedback.
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Merlin Stone
Publisher: Kogan Page Publishers
ISBN: 9780749442927
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786460
Category : Business & Economics
Languages : en
Pages : 670
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Book Description
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Author: Marketing Digital
Publisher:
ISBN: 9781674111681
Category :
Languages : en
Pages : 124
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Book Description
In this book, you will discover the topics about internet marketing, both for beginners who want to enter this world of online sales, Ecommerce, and how to generate more sales as for people who are already in the world, you will have an overview of digital marketing. You will be prepared to start your projects and know how to approach them in the best possible way for your clients. You will know the power of online marketing and what you may be able to achieve if you deominas. Social networks and their massive potential. How to capture and have currency conversions with customers. The new methods and the old Internet marketing methods that still work and you can apply to your business. Increase your knowledge of digital marketing. Knowledge does not occupy place, and if you are an online marketer and want to know from the beginning how it worked digital marketing for e-commerce, this is your book.
Author: June Cohen
Publisher: New Riders
ISBN: 9780735712065
Category : Computers
Languages : en
Pages : 410
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Book Description
Cohen's "Unusually Useful Web Book" is just that--full of unusually useful tips and tricks users need to make the best Web site quickly and without expense. Sheoffers common sense tips and tricks that Web site designers and developers can employ to make an immediate difference.
Author: Krittinee Nuttavuthisit
Publisher: Springer
ISBN: 9811361428
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Author: Daniel S. Janal
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
For marketers and advertisers, the Internet offers a rapidly growing market of over 30 million potential customers who are highly educated, computer literate, and affluent. This book offers all the essential information you need to become an online advertiser--from strategies for using this new medium effectively to the social and legal issues involved.
Author: Raymond Wayne
Publisher: Estalontech
ISBN: 8832524538
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
THE INTERNET MARKETER'S HANDBOOK "Discover the 79 Actions That You Need to Take Today That will Lead to Huge Results in Your Internet Business" The Internet is a big place that continues to grow at a substantial rate and diversify every year. There are currently over 4 billion users on the Internet today, and more than 1.95 billion websites that, as an Internet business owner you’ll have to compete with. With more than 40,000 Google searches happening every second, you need to find a way to gain the attention of these potential customers. In today's 24/7 connected world, getting in front of the right customers at the right time can be a challenge. Knowing how your target audience engages with their favorite brands and the things that influence them to buy are the keys to growing your online business. The Challenges You May Be Facing Unfortunately there are some common things that could keep you from realizing the huge results you’d hoped for: You have a poor or non-existent business plan You never took the time to validate your business idea You aren’t effectively marketing your business You’re providing poor customer service You haven’t put in the right processes for growth You’re avoiding social media because you don’t think your customers are on it You’re not in touch with your customers Fortunately, many of the things that you’re doing, or not doing can be corrected. By taking the right actions today, you can start to turn your Internet business around so that you can achieve success. With this comprehensive ebook that details the 79 actions that you need to take today that will lead you to realizing huge results in your Internet business. This comprehensive guide covers everything from validating your business idea, to transitioning your business for growth, to successfully scaling your business to grow beyond your wildest dreams.
