The Greatest Direct Mail Sales Letters of All Time

The Greatest Direct Mail Sales Letters of All Time PDF Author: Richard S. Hodgson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 472

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Book Description
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.

The Greatest Direct Mail Sales Letters of All Time

The Greatest Direct Mail Sales Letters of All Time PDF Author: Richard S. Hodgson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 472

Get Book Here

Book Description
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.

The Greatest Direct Mail Sales Letters of All Time

The Greatest Direct Mail Sales Letters of All Time PDF Author: Richard S. Hodgson
Publisher: Dartnell
ISBN: 9780850132380
Category : Business & Economics
Languages : en
Pages : 548

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Book Description
Includes sample letters in Microsoft Word 2.0 format on accompanying disk.

World's Greatest Direct Mail Sales Letters

World's Greatest Direct Mail Sales Letters PDF Author: Herschell Gordon Lewis
Publisher: Ntc Business Books
ISBN: 9780844235707
Category : Literary Criticism
Languages : en
Pages : 467

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Book Description
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.

How to Write Sales Letters That Sell

How to Write Sales Letters That Sell PDF Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749438760
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

The Ultimate Sales Letter

The Ultimate Sales Letter PDF Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 1440511411
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.

The Robert Collier Letter Book

The Robert Collier Letter Book PDF Author: Robert Collier
Publisher:
ISBN: 9781774642191
Category :
Languages : en
Pages : 406

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Book Description
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

How to Write Blockbuster Sales Letters

How to Write Blockbuster Sales Letters PDF Author: Benjamin Hart
Publisher:
ISBN: 9781598002621
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
"Amazing returns on my mailings""Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'."-Valerie Hasara, Editor, OyesUcan.com??Absolutely the best in the business"??Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read this book many times."-Steve Loflin, Executive Director, National Society of Collegiate Scholars (400,000 members)??One of the true masters"??The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to 'steal smart' from. When you read this book you are learning a lifetime of success secrets from the very best in the business."-Richard Rossi, Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail??One of the creative giants in direct mail today"??Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben's packages have consistently beaten everything they've been doing."-Glen Thomas, Co-Owner, RST Marketing

The Architecture of Persuasion

The Architecture of Persuasion PDF Author: Michael Masterson
Publisher:
ISBN: 9780982150009
Category : Target marketing
Languages : en
Pages : 121

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Book Description
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.

Winning Website Sales Letters

Winning Website Sales Letters PDF Author: Robert Boduch
Publisher:
ISBN: 9780981180717
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

Steal This Book!

Steal This Book! PDF Author: Harlan Kilstein
Publisher:
ISBN: 9781933596495
Category : Business communication
Languages : en
Pages : 0

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Book Description
Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that readers can adapt for any business.