Author: Alexandra Caspero MA RDN
Publisher: National Geographic Books
ISBN: 0593192117
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
An accessible guide for vegan, vegetarian, or veg-curious parents from the dietitian duo behind online community Plant-Based Juniors®--includes a bonus chapter on feeding infants up to six months! More of us are turning to plant-focused diets for our health and the health of the environment. But there haven't been reliable, evidence-based resources out there for a new generation of compassionate, conscientious parents--until now. The Plant-Based Baby and Toddler is your go-to resource, offering easy-to-digest nutritional facts and guidelines that aren't available elsewhere, with a special focus on the most important period of a child's life when it comes to developing good eating habits: infancy and toddlerhood. Whitney and Alex discuss: • the PB3 plate: a visual guide to structuring meals that are nutritionally balanced--1/3 fruits and vegetables; 1/3 legumes, nuts and seeds; and 1/3 grains and starches--and easy to adapt for the entire family • how to meet needs for critical nutrients such as iron • a primer on both traditional purees and the baby-led weaning/feeding approach • strategies for dealing with challenges such as picky eaters • sorting fact from fiction when it comes to nondairy milks and other substitutes • 50+ plant-based recipes created specifically for stages from first bites to age three As dietitians and moms, Whitney and Alex pored over nutrition journals and called on the experts to learn how to provide their babies with the best diet possible. They found that plant-based diets are associated with a reduced risk of obesity, decreased cholesterol levels, and increased fruit and vegetable intake; in short, not only are they safe for kids, they're pretty freaking awesome.
The Good, the Bad and the Guacamole
Author: Rebecca Adler
Publisher: Penguin
ISBN: 0698166728
Category : Fiction
Languages : en
Pages : 305
Book Description
Tex-Mex waitress and part-time reporter Josie Callahan is about to serve up some Lone Star justice in this spicy Taste of Texas Mystery from the author of Here Today, Gone Tamale. Tourists are pouring into the town of Broken Boot for the annual Homestead Days Music Festival. Opening the celebration at Two Boots dance hall is smooth-talking country singer Jeff Clark, the ex-boyfriend of Josie’s best friend, Patti Perez. When the charming Clark woos Patti onstage in an attempt to rekindle some sparks with his old flame, Josie fears her friend will end up as just one more notch on the singer’s guitar strap. To impress her editor at the Broken Boot Bugle, Josie and her Chihuahua, Lenny, pursue the singer to Patti’s house, hoping for an interview. Instead, they discover Clark facedown in a bowl of guacamole with a bloodied guitar at his side. With Patti suddenly a murder suspect, Josie must use her reporter skills to find out who had a chip on their shoulder—before the killer double dips.... INCLUDES TEX-MEX RECIPES!
Publisher: Penguin
ISBN: 0698166728
Category : Fiction
Languages : en
Pages : 305
Book Description
Tex-Mex waitress and part-time reporter Josie Callahan is about to serve up some Lone Star justice in this spicy Taste of Texas Mystery from the author of Here Today, Gone Tamale. Tourists are pouring into the town of Broken Boot for the annual Homestead Days Music Festival. Opening the celebration at Two Boots dance hall is smooth-talking country singer Jeff Clark, the ex-boyfriend of Josie’s best friend, Patti Perez. When the charming Clark woos Patti onstage in an attempt to rekindle some sparks with his old flame, Josie fears her friend will end up as just one more notch on the singer’s guitar strap. To impress her editor at the Broken Boot Bugle, Josie and her Chihuahua, Lenny, pursue the singer to Patti’s house, hoping for an interview. Instead, they discover Clark facedown in a bowl of guacamole with a bloodied guitar at his side. With Patti suddenly a murder suspect, Josie must use her reporter skills to find out who had a chip on their shoulder—before the killer double dips.... INCLUDES TEX-MEX RECIPES!
The Plant-Based Baby and Toddler
Author: Alexandra Caspero MA RDN
Publisher: National Geographic Books
ISBN: 0593192117
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
An accessible guide for vegan, vegetarian, or veg-curious parents from the dietitian duo behind online community Plant-Based Juniors®--includes a bonus chapter on feeding infants up to six months! More of us are turning to plant-focused diets for our health and the health of the environment. But there haven't been reliable, evidence-based resources out there for a new generation of compassionate, conscientious parents--until now. The Plant-Based Baby and Toddler is your go-to resource, offering easy-to-digest nutritional facts and guidelines that aren't available elsewhere, with a special focus on the most important period of a child's life when it comes to developing good eating habits: infancy and toddlerhood. Whitney and Alex discuss: • the PB3 plate: a visual guide to structuring meals that are nutritionally balanced--1/3 fruits and vegetables; 1/3 legumes, nuts and seeds; and 1/3 grains and starches--and easy to adapt for the entire family • how to meet needs for critical nutrients such as iron • a primer on both traditional purees and the baby-led weaning/feeding approach • strategies for dealing with challenges such as picky eaters • sorting fact from fiction when it comes to nondairy milks and other substitutes • 50+ plant-based recipes created specifically for stages from first bites to age three As dietitians and moms, Whitney and Alex pored over nutrition journals and called on the experts to learn how to provide their babies with the best diet possible. They found that plant-based diets are associated with a reduced risk of obesity, decreased cholesterol levels, and increased fruit and vegetable intake; in short, not only are they safe for kids, they're pretty freaking awesome.
Publisher: National Geographic Books
ISBN: 0593192117
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
An accessible guide for vegan, vegetarian, or veg-curious parents from the dietitian duo behind online community Plant-Based Juniors®--includes a bonus chapter on feeding infants up to six months! More of us are turning to plant-focused diets for our health and the health of the environment. But there haven't been reliable, evidence-based resources out there for a new generation of compassionate, conscientious parents--until now. The Plant-Based Baby and Toddler is your go-to resource, offering easy-to-digest nutritional facts and guidelines that aren't available elsewhere, with a special focus on the most important period of a child's life when it comes to developing good eating habits: infancy and toddlerhood. Whitney and Alex discuss: • the PB3 plate: a visual guide to structuring meals that are nutritionally balanced--1/3 fruits and vegetables; 1/3 legumes, nuts and seeds; and 1/3 grains and starches--and easy to adapt for the entire family • how to meet needs for critical nutrients such as iron • a primer on both traditional purees and the baby-led weaning/feeding approach • strategies for dealing with challenges such as picky eaters • sorting fact from fiction when it comes to nondairy milks and other substitutes • 50+ plant-based recipes created specifically for stages from first bites to age three As dietitians and moms, Whitney and Alex pored over nutrition journals and called on the experts to learn how to provide their babies with the best diet possible. They found that plant-based diets are associated with a reduced risk of obesity, decreased cholesterol levels, and increased fruit and vegetable intake; in short, not only are they safe for kids, they're pretty freaking awesome.
Instant Loss Cookbook
Author: Brittany Williams
Publisher: Harmony
ISBN: 0525577246
Category : Cooking
Languages : en
Pages : 241
Book Description
THE INSTANT NATIONAL BESTSELLER • Brittany Williams lost more than 125 pounds using her Instant Pot® and making all her meals from scratch. Now she shares 125 quick, easy, and tasty whole food recipes that can help you reach your weight loss goals, too! Brittany Williams had struggled with her weight all her life. She grew up eating the standard American staples—fast, frozen, fried, and processed—and hit a peak weight of 260 pounds. When her 4-year-old daughter’s autoimmune disease was alleviated by a low-sugar, dairy-free, grain-free, whole-food-based diet, Brittany realized she owed her own body the same kind of healing. So on January 1, 2017, she vowed to make every meal for a year from scratch, aided by her Instant Pot®. She discovered that the versatility, speed, and ease of the electric pressure cooker made creating wholesome, tasty, family-satisfying meals a breeze, usually taking under thirty minutes. Not only did the family thrive over the course of the year, Brittany lost an astonishing 125 pounds, all documented on her Instant Loss blog. Illustrated with gorgeous photography, Instant Loss Cookbook shares 125 recipes and the meal plan that Brittany used for her own weight loss, 75% of which are recipes for the Instant Pot® or other multicooker. These recipes are whole food-based with a spotlight on veggies, mostly dairy and grain-free, and use ingredients that you can find at any grocery store. The clearest guide to navigating your Instant Pot® or other multicooker that you’ll find, Instant Loss Cookbook makes healthy eating convenient—and that’s the key to sustainable weight loss.
Publisher: Harmony
ISBN: 0525577246
Category : Cooking
Languages : en
Pages : 241
Book Description
THE INSTANT NATIONAL BESTSELLER • Brittany Williams lost more than 125 pounds using her Instant Pot® and making all her meals from scratch. Now she shares 125 quick, easy, and tasty whole food recipes that can help you reach your weight loss goals, too! Brittany Williams had struggled with her weight all her life. She grew up eating the standard American staples—fast, frozen, fried, and processed—and hit a peak weight of 260 pounds. When her 4-year-old daughter’s autoimmune disease was alleviated by a low-sugar, dairy-free, grain-free, whole-food-based diet, Brittany realized she owed her own body the same kind of healing. So on January 1, 2017, she vowed to make every meal for a year from scratch, aided by her Instant Pot®. She discovered that the versatility, speed, and ease of the electric pressure cooker made creating wholesome, tasty, family-satisfying meals a breeze, usually taking under thirty minutes. Not only did the family thrive over the course of the year, Brittany lost an astonishing 125 pounds, all documented on her Instant Loss blog. Illustrated with gorgeous photography, Instant Loss Cookbook shares 125 recipes and the meal plan that Brittany used for her own weight loss, 75% of which are recipes for the Instant Pot® or other multicooker. These recipes are whole food-based with a spotlight on veggies, mostly dairy and grain-free, and use ingredients that you can find at any grocery store. The clearest guide to navigating your Instant Pot® or other multicooker that you’ll find, Instant Loss Cookbook makes healthy eating convenient—and that’s the key to sustainable weight loss.
Absolutely Avocados
Author: Gaby Dalkin
Publisher: Houghton Mifflin Harcourt
ISBN: 1118412117
Category : Cooking
Languages : en
Pages : 195
Book Description
Do you love avocados no matter how you serve them? Then this is the perfect cookbook for you. Absolutely Avocados will introduce you to delightfully delicious new ideas for using this healthy superfood in breakfasts, lunches, salads, snacks, and plenty of other ways you haven't even imagined-like smoothies! The first book from renowned blogger and chef Gaby Dalkin, Absolutely Avocados displays a fresh and simple cooking style-a mix of California casual with a healthy dose of Southwestern flair-with 80 recipes like grilled flank steak with avocado chimichurri, avocado stuffed potato skins, and crab and avocado quesadillas. And if you're new to avocados entirely, an introductory section walks you through the common varieties of avocado with foolproof advice on cutting, storing, and picking ripe avocados at the market. So, if you love avocados and healthy, great-tasting food, this is the perfect cookbook for you. Book jacket.
Publisher: Houghton Mifflin Harcourt
ISBN: 1118412117
Category : Cooking
Languages : en
Pages : 195
Book Description
Do you love avocados no matter how you serve them? Then this is the perfect cookbook for you. Absolutely Avocados will introduce you to delightfully delicious new ideas for using this healthy superfood in breakfasts, lunches, salads, snacks, and plenty of other ways you haven't even imagined-like smoothies! The first book from renowned blogger and chef Gaby Dalkin, Absolutely Avocados displays a fresh and simple cooking style-a mix of California casual with a healthy dose of Southwestern flair-with 80 recipes like grilled flank steak with avocado chimichurri, avocado stuffed potato skins, and crab and avocado quesadillas. And if you're new to avocados entirely, an introductory section walks you through the common varieties of avocado with foolproof advice on cutting, storing, and picking ripe avocados at the market. So, if you love avocados and healthy, great-tasting food, this is the perfect cookbook for you. Book jacket.
The Essential Cocktail
Author: Dale DeGroff
Publisher: Clarkson Potter
ISBN: 0307762459
Category : Cooking
Languages : en
Pages : 942
Book Description
Dale DeGroff is widely regarded as the world’s foremost mixologist. Hailed by the New York Times as “single-handedly responsible for what’s been called the cocktail renaissance,” he earned this reputation during his twelve years at the fashionable Promenade Bar in New York City’s Rainbow Room. It was there in 1987 that he not only reintroduced the cocktail menu to the country but also began mixing drinks from scratch, using impeccably fresh ingredients instead of the widespread mixes used at the time. Known especially for crafting unique cocktails, reviving classics, and coaxing superior flavor from his ingredients, DeGroff has selected his 100 essential drinks and 100 of their best variations—including many of his signature cocktails—for this premier mixology guide. The Essential Cocktail features only those drinks that stand out for their flavor, interesting formula, or distinctive technique. These are the very ones every amateur and professional bartender must know, the martinis, sours, highballs, tropicals, punches, sweets, and classics, both old and new, that form the core of a connoisseur’s repertoire. Throughout the book are DeGroff’s personal twists, such as a tangy Grapefruit Julep or a refreshing Yuzu Gimlet. To complement the tantalizing photographs of each essential cocktail, DeGroff also regales readers with the fascinating lore behind a drink’s genesis and instructs us on using the right ingredients, techniques, glasses, and garnishes. As Julia Child’s Mastering the Art of French Cooking was the classic compendium for home chefs and gourmands, so The Essential Cocktail will be the go-to book for serious mixologists and cocktail enthusiasts.
Publisher: Clarkson Potter
ISBN: 0307762459
Category : Cooking
Languages : en
Pages : 942
Book Description
Dale DeGroff is widely regarded as the world’s foremost mixologist. Hailed by the New York Times as “single-handedly responsible for what’s been called the cocktail renaissance,” he earned this reputation during his twelve years at the fashionable Promenade Bar in New York City’s Rainbow Room. It was there in 1987 that he not only reintroduced the cocktail menu to the country but also began mixing drinks from scratch, using impeccably fresh ingredients instead of the widespread mixes used at the time. Known especially for crafting unique cocktails, reviving classics, and coaxing superior flavor from his ingredients, DeGroff has selected his 100 essential drinks and 100 of their best variations—including many of his signature cocktails—for this premier mixology guide. The Essential Cocktail features only those drinks that stand out for their flavor, interesting formula, or distinctive technique. These are the very ones every amateur and professional bartender must know, the martinis, sours, highballs, tropicals, punches, sweets, and classics, both old and new, that form the core of a connoisseur’s repertoire. Throughout the book are DeGroff’s personal twists, such as a tangy Grapefruit Julep or a refreshing Yuzu Gimlet. To complement the tantalizing photographs of each essential cocktail, DeGroff also regales readers with the fascinating lore behind a drink’s genesis and instructs us on using the right ingredients, techniques, glasses, and garnishes. As Julia Child’s Mastering the Art of French Cooking was the classic compendium for home chefs and gourmands, so The Essential Cocktail will be the go-to book for serious mixologists and cocktail enthusiasts.
The Oh She Glows Cookbook
Author: Angela Liddon
Publisher: Penguin
ISBN: 1101612738
Category : Cooking
Languages : en
Pages : 463
Book Description
The New York Times bestseller from the founder of Oh She Glows "Angela Liddon knows that great cooks depend on fresh ingredients. You'll crave every recipe in this awesome cookbook!" —Isa Chandra Moskowitz, author of Isa Does It "So many things I want to make! This is a book you'll want on the shelf." —Sara Forte, author of The Sprouted Kitchen A self-trained chef and food photographer, Angela Liddon has spent years perfecting the art of plant-based cooking, creating inventive and delicious recipes that have brought her devoted fans from all over the world. After struggling with an eating disorder for a decade, Angela vowed to change her diet — and her life — once and for all. She traded the low-calorie, processed food she'd been living on for whole, nutrient-packed vegetables, fruits, nuts, whole grains, and more. The result? Her energy soared, she healed her relationship with food, and she got her glow back, both inside and out. Eager to share her realization that the food we put into our bodies has a huge impact on how we look and feel each day, Angela started a blog, ohsheglows.com, which is now an Internet sensation and one of the most popular vegan recipe blogs on the web. This is Angela's long-awaited debut cookbook, with a trasure trove of more than 100 moutherwatering, wholesome recipes — from revamped classics that even meat-eaters will love, to fresh and inventive dishes — all packed with flavor. The Oh She Glows Cookbook also includes many allergy-friendly recipes — with more than 90 gluten-free recipes — and many recipes free of soy, nuts, sugar, and grains, too! Whether you are a vegan, "vegan-curious," or you simply want to eat delicious food that just happens to be healthy, too, this cookbook is a must-have for anyone who longs to eat well, feel great, and simply glow!
Publisher: Penguin
ISBN: 1101612738
Category : Cooking
Languages : en
Pages : 463
Book Description
The New York Times bestseller from the founder of Oh She Glows "Angela Liddon knows that great cooks depend on fresh ingredients. You'll crave every recipe in this awesome cookbook!" —Isa Chandra Moskowitz, author of Isa Does It "So many things I want to make! This is a book you'll want on the shelf." —Sara Forte, author of The Sprouted Kitchen A self-trained chef and food photographer, Angela Liddon has spent years perfecting the art of plant-based cooking, creating inventive and delicious recipes that have brought her devoted fans from all over the world. After struggling with an eating disorder for a decade, Angela vowed to change her diet — and her life — once and for all. She traded the low-calorie, processed food she'd been living on for whole, nutrient-packed vegetables, fruits, nuts, whole grains, and more. The result? Her energy soared, she healed her relationship with food, and she got her glow back, both inside and out. Eager to share her realization that the food we put into our bodies has a huge impact on how we look and feel each day, Angela started a blog, ohsheglows.com, which is now an Internet sensation and one of the most popular vegan recipe blogs on the web. This is Angela's long-awaited debut cookbook, with a trasure trove of more than 100 moutherwatering, wholesome recipes — from revamped classics that even meat-eaters will love, to fresh and inventive dishes — all packed with flavor. The Oh She Glows Cookbook also includes many allergy-friendly recipes — with more than 90 gluten-free recipes — and many recipes free of soy, nuts, sugar, and grains, too! Whether you are a vegan, "vegan-curious," or you simply want to eat delicious food that just happens to be healthy, too, this cookbook is a must-have for anyone who longs to eat well, feel great, and simply glow!
Good and Cheap
Author: Leanne Brown
Publisher: Workman Publishing
ISBN: 0761184996
Category : Cooking
Languages : en
Pages : 209
Book Description
By showing that kitchen skill, and not budget, is the key to great food, Good and Cheap will help you eat well—really well—on the strictest of budgets. Created for people who have to watch every dollar—but particularly those living on the U.S. food stamp allotment of $4.00 a day—Good and Cheap is a cookbook filled with delicious, healthful recipes backed by ideas that will make everyone who uses it a better cook. From Spicy Pulled Pork to Barley Risotto with Peas, and from Chorizo and White Bean Ragù to Vegetable Jambalaya, the more than 100 recipes maximize every ingredient and teach economical cooking methods. There are recipes for breakfasts, soups and salads, lunches, snacks, big batch meals—and even desserts, like crispy, gooey Caramelized Bananas. Plus there are tips on shopping smartly and the minimal equipment needed to cook successfully. And when you buy one, we give one! With every copy of Good and Cheap purchased, the publisher will donate a free copy to a person or family in need. Donated books will be distributed through food charities, nonprofits, and other organizations. You can feel proud that your purchase of this book supports the people who need it most, giving them the tools to make healthy and delicious food. An IACP Cookbook Awards Winner.
Publisher: Workman Publishing
ISBN: 0761184996
Category : Cooking
Languages : en
Pages : 209
Book Description
By showing that kitchen skill, and not budget, is the key to great food, Good and Cheap will help you eat well—really well—on the strictest of budgets. Created for people who have to watch every dollar—but particularly those living on the U.S. food stamp allotment of $4.00 a day—Good and Cheap is a cookbook filled with delicious, healthful recipes backed by ideas that will make everyone who uses it a better cook. From Spicy Pulled Pork to Barley Risotto with Peas, and from Chorizo and White Bean Ragù to Vegetable Jambalaya, the more than 100 recipes maximize every ingredient and teach economical cooking methods. There are recipes for breakfasts, soups and salads, lunches, snacks, big batch meals—and even desserts, like crispy, gooey Caramelized Bananas. Plus there are tips on shopping smartly and the minimal equipment needed to cook successfully. And when you buy one, we give one! With every copy of Good and Cheap purchased, the publisher will donate a free copy to a person or family in need. Donated books will be distributed through food charities, nonprofits, and other organizations. You can feel proud that your purchase of this book supports the people who need it most, giving them the tools to make healthy and delicious food. An IACP Cookbook Awards Winner.
Anxious Eaters, Anxious Mealtimes: Practical and Compassionate Strategies for Mealtime Peace
Author:
Publisher: Archway Publishing
ISBN: 9781480882874
Category : Family & Relationships
Languages : en
Pages : 472
Book Description
How can grasshoppers help parents and feeding professionals teach anxious eaters about new foods? Marsha Dunn Klein, an internationally-known feeding therapist, provides the answer in this book--highlighting that most anxious eaters do not enjoy the sensations and varibility of new foods. In seeking to help them, she asks what you'd need to do to help yourself try a worrisome new food, such as a grasshopper. Drawing on her own experience trying grasshoppers while learning Spanish in Mexico, she personalizes the struggle of children to find new food enjoyment, providing a goldmine of practical, proven, and compassionate strategies for parents and professionals who work with anxious eaters. Learn how to: - find peace and enjoyment during mealtimes; - find ways to help anxious eaters fearlessly try new foods; - navigate the sensory variations in food smells, tastes, textures looks, sounds: and - help anxious eaters (and their parents) develop a more positive relationship with food. Because parents are absolutely central to mealtime success, the author incorporates parent insights throughout the book. Using encouragement, novelty, and fun, she invites everyone back to the table with a sensitive and pressure-free approach.
Publisher: Archway Publishing
ISBN: 9781480882874
Category : Family & Relationships
Languages : en
Pages : 472
Book Description
How can grasshoppers help parents and feeding professionals teach anxious eaters about new foods? Marsha Dunn Klein, an internationally-known feeding therapist, provides the answer in this book--highlighting that most anxious eaters do not enjoy the sensations and varibility of new foods. In seeking to help them, she asks what you'd need to do to help yourself try a worrisome new food, such as a grasshopper. Drawing on her own experience trying grasshoppers while learning Spanish in Mexico, she personalizes the struggle of children to find new food enjoyment, providing a goldmine of practical, proven, and compassionate strategies for parents and professionals who work with anxious eaters. Learn how to: - find peace and enjoyment during mealtimes; - find ways to help anxious eaters fearlessly try new foods; - navigate the sensory variations in food smells, tastes, textures looks, sounds: and - help anxious eaters (and their parents) develop a more positive relationship with food. Because parents are absolutely central to mealtime success, the author incorporates parent insights throughout the book. Using encouragement, novelty, and fun, she invites everyone back to the table with a sensitive and pressure-free approach.
Milk & Cardamom
Author: Hetal Vasavada
Publisher: Page Street Publishing
ISBN: 1624147755
Category : Cooking
Languages : en
Pages : 405
Book Description
Sweeten Any Occasion with Bold, Unforgettable Desserts From Brown Butter Ghee Shortbread Cookies to Pomegranate Curd Brownies, these decadently spiced, versatile recipes are a joy to make and share. Drawing inspiration from her Indian-American upbringing and experience on MasterChef, Hetal Vasavada infuses every creation with the flavors of her heritage. The results are remarkable treats like Mango Lassi French Macarons and Ginger–Chai Chocolate Pot de Crème. Whip up a batch of small sweets (mithai) like Sesame Seed Brittle and Bourbon Biscuits, or impress guests with a fantastic breakfast like Banana Custard Brioche Donuts. The Gulab Jamun Cake, inspired by the quintessential Indian dough-balls soaked in spiced syrup, is the perfect showstopper for any gathering. Simple techniques and smart shortcuts make it easy to create familiar flavors or experiment with new ones. With delectable ingredients like ginger, cardamom, saffron, fennel and rose, every bite is worth celebrating.
Publisher: Page Street Publishing
ISBN: 1624147755
Category : Cooking
Languages : en
Pages : 405
Book Description
Sweeten Any Occasion with Bold, Unforgettable Desserts From Brown Butter Ghee Shortbread Cookies to Pomegranate Curd Brownies, these decadently spiced, versatile recipes are a joy to make and share. Drawing inspiration from her Indian-American upbringing and experience on MasterChef, Hetal Vasavada infuses every creation with the flavors of her heritage. The results are remarkable treats like Mango Lassi French Macarons and Ginger–Chai Chocolate Pot de Crème. Whip up a batch of small sweets (mithai) like Sesame Seed Brittle and Bourbon Biscuits, or impress guests with a fantastic breakfast like Banana Custard Brioche Donuts. The Gulab Jamun Cake, inspired by the quintessential Indian dough-balls soaked in spiced syrup, is the perfect showstopper for any gathering. Simple techniques and smart shortcuts make it easy to create familiar flavors or experiment with new ones. With delectable ingredients like ginger, cardamom, saffron, fennel and rose, every bite is worth celebrating.
The Complete Guide to Writing Web-based Advertising Copy to Get the Sale
Author: Vickie Taylor
Publisher: Atlantic Publishing Company
ISBN: 1601382324
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Publisher: Atlantic Publishing Company
ISBN: 1601382324
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.