Author: John F. Hunter
Publisher: Frontiers Media SA
ISBN: 2832537901
Category : Science
Languages : en
Pages : 199

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Book Description

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Klaus Schwab
Publisher: Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Author: Marc N. Potenza
Publisher: Oxford University Press
ISBN: 019021807X
Category : Psychology
Languages : en
Pages :

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Book Description
Digital technology use, whether on smartphones, tablets, laptops, or other devices, is prevalent across cultures. Certain types and patterns of digital technology use have been associated with mental health concerns, but these technologies also have the potential to improve mental health through the gathering of information, by targeting interventions, and through delivery of care to remote areas. The Oxford Handbook of Digital Technologies and Mental Health provides a comprehensive and authoritative review of the relationships between mental health and digital technology use, including how such technologies may be harnessed to improve mental health. Understanding the positive and negative correlates of the use of digital technologies has significant personal and public health implications, and as such this volume explores in unparalleled depth the historical and cultural contexts in which technology use has evolved; conceptual issues surrounding digital technologies; potential positive and potential negative impacts of such use; treatment, assessment, and legal considerations around digital technologies and mental health; technology use in specific populations; the use of digital technologies to treat psychosocial disorders; and the treatment of problematic internet use and gaming. With chapters contributed by leading scientists from around the world, this Handbook will be of interest to those in medical and university settings, students and clinicians, and policymakers.

Author: Andrea Gaggioli
Publisher: Frontiers Media SA
ISBN: 2889630234
Category :
Languages : en
Pages : 247

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Book Description
In recent years, there has been a growing interest in the potential role that digital technologies can play in promoting well-being. Smartphones, wearable devices, virtual/augmented reality, social media, and the internet provide a wealth of useful tools and resources to support psychological interventions that facilitate positive emotions, resilience, personal growth, creativity, and social connectedness. Understanding the full extent of this potential, however, requires an interdisciplinary approach that integrates the scientific principles of well-being into the design of e-experiences that foster positive change. This book provides an overview of recent advances and future challenges in Positive Technology, an emergent field within human-computer interaction that seeks to understand how interactive technologies can be used in evidence-based well-being interventions. Its focus of analysis is two-fold: at the theoretical level, Positive Technology aims to develop conceptual frameworks and models for understanding how computers can be effectively used to help individuals achieve greater well-being. At the methodological and applied level, Positive Technology is concerned with the design, development, and validation of digital experiences that promote positive change through pleasure, flow, meaning, competence, and positive relationships.

Author: Taco Brandsen
Publisher: Routledge
ISBN: 1351792563
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. "Co-Production and Co-Creation: Engaging Citizens in Public Services" offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science service management, sociology and voluntary sector studies.

Author: Henry E Parkins
Publisher: Independently Published
ISBN:
Category : Health & Fitness
Languages : en
Pages : 0

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Book Description
Discover "Mindful Technology: How to Use Technology in a Healthy Way" Are you ready to transform your relationship with technology and embrace a healthier, more balanced digital life? Introducing our groundbreaking book, "Mindful Technology," your definitive guide to navigating the digital landscape with intention, purpose, and mindfulness. Embark on a Journey to Digital Well-Being: Uncover the secrets to cultivating a mindful approach to technology use. From setting meaningful boundaries to building genuine connections, this book provides practical insights and actionable strategies to help you harness the power of technology while safeguarding your mental, emotional, and physical well-being. Master the Art of Mindful Engagement: Learn how to make conscious choices in your digital interactions, fostering a mindful engagement with technology. Whether you're seeking balance in your personal life or enhancing productivity at work, "Mindful Technology" empowers you to take control of your digital destiny. Build Meaningful Connections in the Digital Age: Navigate the vast digital landscape with confidence, discovering the art of building authentic relationships online. Explore the positive potential of social media, online communities, and digital communication tools, all while avoiding the pitfalls of toxic interactions and cyberbullying. Unlock the Secrets to a Harmonious Tech-Life Balance: Are you overwhelmed by the constant demands of the digital world? "Mindful Technology" provides insights into setting boundaries, implementing digital detoxes, and embracing a balanced approach that puts you back in control. Why Choose "Mindful Technology"? Practical Guidance: Real-world strategies that can be implemented immediately for tangible results. Expert Insights: Backed by the latest research and expert opinions in technology, psychology, and well-being. Empowerment: Take charge of your digital life with confidence and intention. Holistic Approach: Balancing productivity, connectivity, and well-being for a comprehensive tech-life harmony. Don't miss your chance to embark on a transformative journey towards mindful technology use. Grab your copy of "Mindful Technology" today and unlock the secrets to a healthier, more fulfilling digital life!

Author: George Westerman
Publisher: Harvard Business Review Press
ISBN: 1625272480
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Author: Gideon Ikwe
Publisher: Independently Published
ISBN:
Category : Self-Help
Languages : en
Pages : 0

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Book Description
"Navigating the Digital Age: Strategies for Mental Health and Well-being - A Practical Guide to Thriving in a Hyperconnected World" is an essential resource for anyone seeking to maintain balance in our technology-driven society. This comprehensive guide offers a timely exploration of how we can harness the benefits of digital tools without sacrificing our mental health and personal relationships. In a world where the average person spends over six hours online daily and checks their phone thousands of times a week, this book provides practical strategies for cultivating digital wellness. It opens with a crucial first chapter, "The Digital Tapestry: Weaving Mental Wellness in the Age of Technology," which examines the intricate web of our digital lives and introduces key concepts like "online-offline balance" and "digital nutrition." Drawing from cutting-edge research in neuroscience, psychology, and social sciences, the book delves into the multifaceted impacts of digital technology on human well-being. Readers will gain insights into how constant connectivity affects brain chemistry, attention spans, and emotional health, along with actionable strategies to address these challenges. Key topics covered include: The psychology of online self-presentation and its effects on mental health Techniques for practicing digital mindfulness and intentional technology use Strategies for managing screen time and setting healthy boundaries Methods for nurturing authentic relationships in a virtual world Effective digital detox plans for short-term breaks and extended hiatuses Improving sleep hygiene in the age of 24/7 connectivity Guidance for parents and educators on raising digitally responsible children Exploration of emerging technologies and their potential impacts on well-being Each chapter combines expert insights with practical advice, empowering readers to implement positive changes in their daily lives. The book doesn't advocate for rejecting technology but instead promotes developing a mindful, intentional relationship with digital tools. Whether you're a digital native feeling overwhelmed by constant information, a parent navigating screen time rules, or a professional seeking better work-life balance, this practical guide offers valuable insights and solutions. It's a roadmap for creating a healthier, more fulfilling life in the digital age, helping readers reconnect with themselves, others, and the world around them. "Navigating the Digital Age: Strategies for Mental Health and Well-being" is more than just a guide-it's an invitation to redefine your relationship with technology and discover a balanced approach to thriving in our hyperconnected world. By the end of this book, readers will have a deeper understanding of how technology affects their well-being and a toolkit of strategies to navigate the digital era successfully.

Author: Yair Amichai-Hamburger
Publisher: Cambridge University Press
ISBN: 1139481053
Category : Psychology
Languages : en
Pages : 303

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Book Description
In the modern world we are surrounded by technology. Gadgets such as cell phones, portable computers, and electronic diaries accompany us throughout the day. But is this a good thing? Are we being served by these technological wonders, or have we become enslaved by them? Does constant availability via technology make us more efficient or more stressed? Is our ability to connect with others all over the world, day or night, making us more sociable or turning us into recluses in a virtual world? This book considers the impact of technology on the different spheres of our life - work, home, family and leisure - and assesses ways in which to build better communication between technology developers and society to ensure that technology enhances our lives and psychological well-being, rather than damaging them.