Author: Heather C. Hudak
Publisher: Checkerboard Library
ISBN: 9781532110818
Category : Businesspeople
Languages : en
Pages : 0
Get Book Here
Book Description
In this title, unwrap the life of ketchup developer Henry John Heinz! Readers will follow Heinz's journey from his childhood growing and selling vegetables to his start selling grated horseradish that led to "57 Varieties" of products including famous Heinz ketchup. A helpful timeline, a glossary, and an index supplement historical and color photos. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Michael Burgan
Publisher: Penguin
ISBN: 1524791490
Category : Juvenile Nonfiction
Languages : en
Pages : 114
Get Book Here
Book Description
Who HQ has way more than 57 reasons why you'll want to read the amazing story of H. J. Heinz--the American entrepreneur who brought tomato ketchup to the masses. Learn how this son of German immigrants from Pittsburgh, Pennsylvania, turned his small food-packaging company into a booming business known for its fair treatment of workers and pioneering safe food preparation standards. This American success story follows Heinz from his early days as a pickle and vinegar merchant in the 1800s to the name behind the nation's number-one brand of ketchup. The name that's on everyone's lips is now part of the Who Was? series.
Author: Walter A. Friedman
Publisher: Harvard University Press
ISBN: 0674263634
Category : History
Languages : en
Pages : 367
Get Book Here
Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author: Robert C. Alberts
Publisher:
ISBN: 9780395171264
Category :
Languages : en
Pages : 297
Get Book Here
Book Description
One of the most amiable, amusing, and powerful figures of America's middle years, H. J. Heinz was among those prodigiously energetic, freewheeling tycoons who in scarcely more than a generation made the United States an industrialized nation. Throughout the half century 1869-1919 he was a dominant force in developments that revolutionalized American agriculture, food processing, and eating habits.
Author: Robert C. Alberts
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Get Book Here
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Joshua Kendall
Publisher: Grand Central Publishing
ISBN: 1455502367
Category : History
Languages : en
Pages : 351
Get Book Here
Book Description
When most of us think of Charles Lindbergh, we picture a dashing twenty-five-year-old aviator stepping out of the Spirit of St. Louis after completing his solo flight across the Atlantic. What we don't see is the awkward high school student, who preferred ogling new gadgets at the hardware store to watching girls walk by in their summer dresses. Sure, Lindbergh's unique mindset invented the pre-flight checklist, but his obsession with order also led him to demand that his wife and three German mistresses account for all their household expenditures in detailed ledgers. Lucky Lindy is just one of several American icons whom Joshua Kendall puts on the psychologist's couch in America's Obsessives. In this fascinating look at the arc of American history through the lens of compulsive behavior, he shows how some of our nation's greatest achievements-from the Declaration of Independence to the invention of the iPhone-have roots in the disappointments and frustrations of early childhood. Starting with the obsessive natures of some of Silicon Valley's titans, including Steve Jobs, Kendall moves on to profile seven iconic figures, such as founding father Thomas Jefferson, licentious librarian Melvil Dewey, condiment kingpin H. J. Heinz, slugger Ted Williams, and Estee Lauder. This last personality was so obsessed with touching other women's faces that she transformed her compulsion into a multibillion-dollar cosmetics corporation. Entertaining and instructive, Kendall offers up a few scoops along the way: Little do most Americans know that Charles Lindbergh, under the alias Clark Kent, sired seven children with his three German "wives." As Lindbergh's daughter Reeve told Kendall, "Now I know why he was gone so much. I also understand why he was delighted when I was learning German."
Author: Alfred D. Chandler Jr.
Publisher: Harvard University Press
ISBN: 0674417690
Category : Business & Economics
Languages : en
Pages : 628
Get Book Here
Book Description
The role of large-scale business enterprise—big business and its managers—during the formative years of modern capitalism (from the 1850s until the 1920s) is delineated in this pathmarking book. Alfred Chandler, Jr., the distinguished business historian, sets forth the reasons for the dominance of big business in American transportation, communications, and the central sectors of production and distribution. The managerial revolution, presented here with force and conviction, is the story of how the visible hand of management replaced what Adam Smith called the “invisible hand” of market forces. Chandler shows that the fundamental shift toward managers running large enterprises exerted a far greater influence in determining size and concentration in American industry than other factors so often cited as critical: the quality of entrepreneurship, the availability of capital, or public policy.
Author: Kathleen W. Buechel
Publisher: University of Pittsburgh Press
ISBN: 0822988321
Category : Social Science
Languages : en
Pages : 399
Get Book Here
Book Description
Philanthropy has long been associated with images of industrial titans and wealthy families. In Pittsburgh, long a center for industry, the shadows of Carnegie, Mellon, Frick, and others loom especially large, while the stories of working-class citizens who uplifted their neighbors remain untold. For the first time, these two portraits of Pittsburgh philanthropy converge in a rich historic tapestry. The Gift of Belief reveals how Pittsburghers from every strata, creed, and circumstance organized their private resources for the public good. The industrialists and their foundations are here but stand alongside lesser known philanthropists equally involved in institution building, civic reform, and community empowerment. Beginning with sectarian philanthropy in the nineteenth century, moving to scientific philanthropy in the early twentieth century and Pittsburgh Renaissance-era institution-building, and concluding with modern entrepreneurship, twelve authors trace how Pittsburgh aligned with, led, or lagged behind the national philanthropic story and explore how ideals of charity and philanthropy entwined to produce distinctive forms of engagement that has defined Pittsburgh’s civic life.
Author: Quentin R. Skrabec, Jr.
Publisher: McFarland
ISBN: 078645332X
Category : History
Languages : en
Pages : 293
Get Book Here
Book Description
Though Heinz Ketchup is one of the most recognized corporate symbols in the world, few people know anything at all about H. J. Heinz. Industrial giants Rockefeller, Carnegie, Westinghouse, and Mellon became household names, and Heinz slipped into obscurity. Yet during a time of great transfers of wealth brought about in part by these famous robber barons, Heinz was well known for his humane treatment of his employees, customers, and suppliers. At the same time Heinz built a commercial empire by his use of industrialized food processing before Henry Ford. This book includes 45 photographs many of which are being published for the first time.
