Author: Andrew Wood
Publisher: Cunningly Clever
ISBN: 1890777153
Category : Sports & Recreation
Languages : en
Pages : 460

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Book Description

Author: Andrew Wood
Publisher:
ISBN: 9781890777104
Category : Golf courses
Languages : en
Pages : 489

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Book Description

Author: Andrew Wood
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546660286
Category :
Languages : en
Pages : 584

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Book Description
The Golf Business Is Changing And Changing Fast! Since I wrote the first edition of this book back in 2005 the golf business has been turned upside down by many things including the 2008 recession, changes in lifestyle, the internet and the advent of third-party tee time vendors. There are new rules for golf marketing. In fact, rather than rules, they are more like laws. If you break them, you will not succeed. There are plenty of courses that won't make the 36-hole cut in a tough market, which means they won't be playing at all on the weekend! That may not be you, but I urge you to read this book carefully. It is based on real marketing results from the thousands of clubs, resorts, golf schools and destinations worldwide that Legendary Marketing has helped with their marketing.

Author: Andrew Wood
Publisher: Cunningly Clever
ISBN: 1890777242
Category : Business & Economics
Languages : en
Pages : 440

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Author: Andrew Wood
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539178873
Category :
Languages : en
Pages : 266

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The most important book ever published in the golf industry, The Golf Sales Bible by Andrew Wood. The weakest area at just about every golf club happens to be the most important. Very few clubs can honestly say they are good at selling anything be it memberships, outings, events, high ticket lesson programs or tee times. Nothing can improve your bottom line faster than getting better at sales, NOTHING! In fact, just a small increase in sales effectiveness in the office, at the counter or in the pro shops can add tens of thousands of dollars, pounds, euros or yen to your bottom line! Imagine if you closed two out of ten leads instead of one. You have just doubled sales at NO cost! Now imagine that same improvement happened for every telephone inquiry, referral, or objections. Incremental improvement at each phase of the sales process leads to ASTONISHINGLY greater results. Which is why, NO marketing campaign should ever be undertaken without first having a sales system in place. Dramatically Boost Your Club's Membership, Outing, Event and Lesson Sales With... The Golf Sales Bible! Want to know EXACTLY what to do when the prospect says he has to "think about it"? The exact scripted answer can be found in the objection chapter. How about the perfect way to address rumors of unhappy members or financial trouble? Quash this objection in its tracks! How to sell against a much cheaper competitor and win nine times out of ten by allowing the prospect to sell himself! Want the perfect way to close a sale without saying anything? I show you the one simple gesture that does all the work for you. It's all there in the Golf Sales Bible, so you or your staff always give the PERFECT answer to each and every concern-and then continue on with your presentation to its logical conclusion, a sale! These are not theories; these are proven techniques used by the top professionals in the industry. Bring them to your club and watch memberships soar, outing and events book and your lesson book fill! In this comprehensive new book I'll help you instantly turbo charge your sales by sharing with you the proven presentation techniques, objection scripts, and closes that I have used for the past 25 years, to make my clients millions in the golf industry!"

Author: Jerry Minchey
Publisher: Booksurge Publishing
ISBN: 9781439242414
Category : Food service management
Languages : en
Pages : 0

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Book Description
This book reveals the proven inside secrets that the really successful restaurants are using to drive starving crowds to their restaurants while drastically cutting their marketing expenses.

Author:
Publisher: Club Book Series, Inc.
ISBN: 1599757168
Category :
Languages : en
Pages : 57

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Author: Andrew Wood
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546494409
Category :
Languages : en
Pages : 454

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Book Description
It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...

Author: Dave Pelz
Publisher: Doubleday
ISBN: 0767903447
Category : Reference
Languages : en
Pages : 466

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Book Description
Dave Pelz's Short Game Bible is the first book in a four-book series, The Dave Pelz Scoring Game Series. The next volume in the series will be Dave Pelz's Putting Bible. "He who rules the short game collects the gold." --Dave Pelz's Golden Rule of Golf Fed up with trying to imitate the pros, buying the latest expensive equipment, and seeing your handicap stay the same? The first book by bestselling author and internationally revered golf instructor Dave Pelz since Putt Like the Pros, his bestselling classic, Dave Pelz's Short Game Bible can show you the way to lower scores by improving your short game. The result of decades of scientific research studying thousands of golfers, Dave's philosophy is as simple as it is revolutionary and groundbreaking: Instead of practicing the wrong things the right way, or the right things the wrong way, Pelz shows you how to find your own personal weaknesses and how to improve them to efficiently lower your scores. Packed with all the knowledge, charts, and photos needed to learn from the master, Dave Pelz's Short Game Bible is the essential book for every golfer who's looking to improve his or her game. Dave's approach to golf is easy to understand: 80 percent of the strokes golfers lose to par are determined by their play within 100 yards of the green--the crucial scoring game. The most important and yet the least focused-on aspect of golf, your short game, can indeed make or break your entire game. And nobody teaches the short game like Dave Pelz. His renowned golf schools and clinics focus exclusively on putting and the short game, attracting top players like Tom Kite, Colin Montgomerie, two-time U.S. Open champion Lee Janzen, reigning PGA champion Vijay Singh, Steve Elkington, Payne Stewart, Peter Jacobsen, and many LPGA players including Annika Sorenstam and Liselotte Neumann. The pros know, as you are about to learn, that while others teach golfers how to swing, Dave Pelz teaches golfers how to score . . . and win. A former physicist for NASA, Dave brings a scientific rigor to his research and instruction that has made him the top short-game expert in the world. Dave has observed and then taught thousands of golfers to improve their ability to score better. The years he has spent studying the short game, including chipping, lobs, pitches, distance wedges, and bunker play, have resulted in an unequaled expertise and a fascinating body of knowledge on golf, with the statistics and data to back it up. In this new book, Dave for the first time shares the understanding and techniques he has taught the pros, including a wide array of innovative tests and exercises for mastering those deceptive and high-pressure shots of the short game. Dave Pelz's Short Game Bible is an essential book for golfers of all levels. Covering everything golfers need to know to improve their short game, Dave's system can--and will--help you to consistently shoot lower scores.

Author: Davies, Craig
Publisher: Human Kinetics
ISBN: 1492548421
Category : Sports & Recreation
Languages : en
Pages : 224

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Book Description
With 156 detailed, full-color anatomical illustrations, Golf Anatomy, Second Edition, depicts 72 exercises proven to improve strength, power, and range of motion. Golfers will add distance to drives, consistency to the short game, and accuracy to putts.