The Generational Impact on the Use of Social Media on the Recruitment of Prospective Student-athletes in NCAA Division II/III Football Programs PDF Download
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Author: Billy Jack Ray
Publisher:
ISBN:
Category : College athletes
Languages : en
Pages : 0
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Book Description
The explosion of social media effects almost every aspect of peoples’ daily lives. This is also true as it relates to NCAA Division II and Division III football programs and the recruitment of potential student-athletes. As social media impacts a greater portion of society, it is important to determine the trends of recruiting techniques using social media in order to keep pace with rival football programs, and possibly redistributing program funds for better use. By knowing what path recruiting is taking, Division II/III programs with smaller budgets will know where to allot funds better to keep pace in recruiting prospective players. In this study, the researcher surveyed head coaches, offensive coordinators, defensive coordinators, and recruiting coordinators from 60 (32 Division II and 28 Division III) football programs spanning six athletic conferences, the Lone Star Conference (9 programs), the Rocky Mountain Athletic Conference (11 programs), the Mid-America Intercollegiate Athletic Association (12 programs), the American Southwest Conference (10 programs), the Southern Athletic Conference (9 programs), and the Iowa Intercollegiate Athletic Conference (9 programs). The surveys were completed by the head coach of each program so the overall direction of the program could be determined. Questions included, but were not limited to, age, educational background, experience, basic use of social media, and the programs’ use of social media.
Author: Billy Jack Ray
Publisher:
ISBN:
Category : College athletes
Languages : en
Pages : 0
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Book Description
The explosion of social media effects almost every aspect of peoples’ daily lives. This is also true as it relates to NCAA Division II and Division III football programs and the recruitment of potential student-athletes. As social media impacts a greater portion of society, it is important to determine the trends of recruiting techniques using social media in order to keep pace with rival football programs, and possibly redistributing program funds for better use. By knowing what path recruiting is taking, Division II/III programs with smaller budgets will know where to allot funds better to keep pace in recruiting prospective players. In this study, the researcher surveyed head coaches, offensive coordinators, defensive coordinators, and recruiting coordinators from 60 (32 Division II and 28 Division III) football programs spanning six athletic conferences, the Lone Star Conference (9 programs), the Rocky Mountain Athletic Conference (11 programs), the Mid-America Intercollegiate Athletic Association (12 programs), the American Southwest Conference (10 programs), the Southern Athletic Conference (9 programs), and the Iowa Intercollegiate Athletic Conference (9 programs). The surveys were completed by the head coach of each program so the overall direction of the program could be determined. Questions included, but were not limited to, age, educational background, experience, basic use of social media, and the programs’ use of social media.
Author: Kelly Jo Wilson
Publisher:
ISBN:
Category : College athletes
Languages : en
Pages : 72
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Book Description
"The capstone begins with a brief history of recruitment rules for member institutions of the NCAA. The capstone then goes into a review of literature surrounding the integrity of recruiting and the importance of following these rules for the benefit of the prospective student athlete. The question asked is, how the introduction of social media communication affects recruitment for Division III National Collegiate Athletic Association teams? The literature review focuses on marketing and communication to evaluate how social media affects recruitment. The NCAA is making an effort to level the playing field of prospective student athlete. With these rules being constantly updated, the NCAA is attempting to give both parties a fair opportunity at having an ethical and successful experience in collegiate athletics. When the NCAA expects their prospective student athletes to have an ethical presence on social media, this only encourage success once they become collegiate student athletes.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 232
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Book Description
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Author: Joshua Castle
Publisher:
ISBN:
Category : College athletes
Languages : en
Pages : 206
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Book Description
In 2004, the National Collegiate Athletic Association (NCAA) adopted legislation that it hoped would help increase the graduation rates of student athletes. The Academic Progress Rating (APR), was designed to hold each individual athletic program accountable for keeping student athletes eligible and at the institution until the student athlete graduates. With this reform the NCAA attached land mark discipline measures for non compliance of the APR standards. The purpose of this study was to examine the impact that the APR has had on NCAA college football programs. Specifically, this study focused on assessing coaches' and directors of football operations' (DFOs) responses to questions regarding the issues of contention by football coaches and DFOs that lie within the APR legislation and how this legislation has changed their recruiting and retention strategies. The 234 DFOs and coaches that serve in that position at NCAA Division I institutions were chosen as subjects for this study. They were asked to complete a survey containing questions about how the APR has changed their program's recruiting and retention strategy. In addition, they were asked how the APR has affected their program's graduation rate, amount of resources they and their athletic department have dedicated to academics, and the amount of transfers they have coming into and leaving their program, due to the APR. These responses were then analyzed to see if there were any differences among BCS automatic bid conferences and non-BCS automatic bid conferences. The results indicated that there was no significant difference between BCS and non-BCS programs in terms of retention and recruiting strategies due to the APR legislation. However, results did indicate that 45.6% of Division I college football programs changed their recruiting strategy. Of the respondents, 56.3% are slightly less, less, or extremely less likely to recruit prospects that are potential discipline problems. In addition, 64.1% of football programs were slightly less, less, or extremely less likely to recruit academically challenged prospects. While 45.7% of programs said they were slightly less, less or extremely less likely to recruit special admittance prospects. In terms of retention, 48.6% of football programs indicated that they were slightly more, more, or extremely more likely to retain discipline problems due to the APR. When faced with a student athlete that has convicted a misdemeanor, 17.5% of football programs responded they were slightly more likely or more likely to retain the student athlete. Other results from this survey showed that 66% of football programs and 75.7% of athletic departments have increased either money or resources to their academic budgets because of the APR legislation. Responses also implied that 61.1% of football programs were slightly more likely, more, or were extremely more likely to monitor class attendance due to the APR legislation. The results also indicated that 83.5% of football programs feel they have graduated more student athletes since the inception of the APR. Additionally, 28.2% of football programs stated that they have more student athletes transferring out of their program than into the program.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Author: Jonathan A. Jensen
Publisher:
ISBN: 9781526437730
Category : College sports
Languages : en
Pages :
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Book Description
Social media have become an increasingly important tool for college coaches and administrators to connect with fans, alumni, and recruits. However, despite their increasing prevalence, it is not well understood which factors may contribute to the reach and popularity in social media of high-profile figures such as coaches and athletic directors. Using football bowl subdivision head football coaches and the popular social-media platform Twitter, this case study sought to explore the potential influence of on-field performance on coaches' popularity in social media. Among the results is the finding that the most influential factor is the football program's prestige (long-term success), while the coach's on-field success and the size of the school's fan base are of lesser importance. Given the increasing influence of social media in intercollegiate athletics, the case study's results feature several important considerations for administrators seeking to use social-media platforms to increase the reach of their athletic programs.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 232
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Book Description
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Author: Patricia A. Adler
Publisher: Columbia University Press
ISBN: 9780231073073
Category : Social Science
Languages : en
Pages : 288
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Book Description
College basketball experienced its greatest rise in popularity during the eighties, becoming one of the most commercially successful spectator sports in America. With this rise came an era of scandal: recruiting violations, spurious admittance practices, and controversial treatment of student athletes. Within this guarded context of scrutiny, allegations of improprieties, and media celebrity, Patricia and Peter Adler penetrated the public front of a top twenty basketball team. The result of their efforts, Backboards and Blackboards: College Athletes and Role Engulfment, is a compelling inside account of an exciting, intimidating, and glamorous hidden arena.
Author: Eric R. Young (Writer on athletics)
Publisher:
ISBN:
Category : College athletes
Languages : en
Pages : 207
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Book Description
The purpose of this basic interpretive study was to explore the recruitment and enrollment process for Division III athletic recruits. Rather than reflecting on these experiences after going through it, this study provided access into the experience as they were still going through the process as seniors in high school. Perna's (2006) Conceptual Model of College Choice was used as the conceptual framework for this study. Data was collected from prospective Division III student-athletes as they were engaged in their college search during their senior year of high school through individual interviews and a follow-up focus group conversation. The research led to four key findings: the students sought authentic interactions with the colleges that were recruiting them, the students received guidance and feedback from current coaches in their lives, academic offerings provided a foundation to the student college search, and parents were influential participants in each student's college search. If athletic and enrollment administrators can understand the process as a student experiences it while they are being recruited, they will have a more thorough understanding of how to connect the needs of each student with what the institution has to offer. With a better understanding of the process, recruiters can be more genuine with the information they provide and, hopefully, enroll students who are a good fit for the institution athletically and academically.
