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Author: Gregg L. Witt
Publisher: Kogan Page Publishers
ISBN: 0749482494
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Author: Gregg L. Witt
Publisher: Kogan Page Publishers
ISBN: 0749482494
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Author: Tom Koulopoulos
Publisher: Routledge
ISBN: 1351861743
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
Author: Ryan Jenkins
Publisher:
ISBN: 9780998891910
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.
Author: Jason R. Dorsey
Publisher: HarperCollins
ISBN: 0062970305
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Claire Madden
Publisher: Hello Clarity
ISBN: 0648170411
Category : Social Science
Languages : en
Pages : 262
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Book Description
Author: Siamak Seyfi
Publisher: Taylor & Francis
ISBN: 1000928403
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
Author: David Horsager
Publisher: Berrett-Koehler Publishers
ISBN: 1523093013
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. “A lack of trust is your biggest expense,” says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.
Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1501152025
Category : Social Science
Languages : en
Pages : 452
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Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Author: Eleonora Pantano
Publisher: Springer
ISBN: 3030126080
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
