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Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 9780521003834
Category : Electronic commerce
Languages : en
Pages : 266
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Book Description
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. Forrester Research predicts that business-to-business Internet auctions will grow to $52.6 billion by 2002, while dynamically priced business-to-business transactions will rise to $88 billion, representing 27% of the value of all business-to-business e-commerce transactions. This multi-disciplinary book presents a framework of negotiation protocols for electronic markets. It is the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 9780521003834
Category : Electronic commerce
Languages : en
Pages : 266
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Book Description
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. Forrester Research predicts that business-to-business Internet auctions will grow to $52.6 billion by 2002, while dynamically priced business-to-business transactions will rise to $88 billion, representing 27% of the value of all business-to-business e-commerce transactions. This multi-disciplinary book presents a framework of negotiation protocols for electronic markets. It is the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 9780521003834
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for the design, implementation and upgrade of electronic markets. For professionals, consultants, dotcomers and technology managers, as well as researchers in economics, information systems, operations management, computer science and observers of the e-Commerce phenomenon.
Author: Alfonso Asensio
Publisher: Business Expert Press
ISBN: 1947843044
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
Author: Derek Leebaert
Publisher: MIT Press
ISBN: 9780262621328
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016109
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.
Author: Bichler
Publisher:
ISBN: 9788175964372
Category :
Languages : en
Pages :
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Book Description
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 0471436836
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.
Author: Soufiene Goucha
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Mastering E-Marketing in 2023 and Beyond: Mastering the Latest Strategies and Tactics for E-Marketing Success in 2023 and Beyond" is a comprehensive guide to the latest trends, tools, and best practices in digital marketing. From developing an effective e-marketing strategy and creating compelling content to leveraging social media, influencers, and SEO, this book provides readers with the knowledge and skills they need to succeed in the dynamic and ever-changing world of e-marketing. Drawing on the latest research and industry insights, this book offers practical advice and real-world examples to help readers optimize their e-marketing efforts and drive growth and innovation for their organizations. Whether you're a seasoned e-marketing professional or just getting started, this book is an invaluable resource for staying ahead of the curve and achieving success in the competitive world of digital marketing. With its engaging writing style and clear, actionable advice, "Mastering E-Marketing in 2023 and Beyond" is a must-read for anyone interested in e-marketing, business owners, marketing managers, and entrepreneurs looking to take their digital marketing efforts to the next level. So whether you're looking to improve your social media marketing, SEO, email marketing, or any other aspect of your e-marketing strategy, this book has everything you need to succeed in 2023 and beyond.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Harry Mwololo
Publisher: GRIN Verlag
ISBN: 3668611912
Category : Business & Economics
Languages : de
Pages : 19
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Book Description
Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, , Sprache: Deutsch, Abstract: Traditional retailers have been serving a huge percentage of the population who are dependent on them for the provision of various products (Zhou & Zhang, 2007). However, buying goods or services over the internet has been a growing trend attracting huge popularity in the past few years (Cebi, & Bayraktar, 2003). This is principal because more people find it expedient and simple to shop from their offices or homes without the conventional work of going from one shop to another looking for goods and services (Chaffey, 2002). E-shopping or online shopping includes a kind of e-Commerce that lets customers to directly shop for various products and services through the internet's virtual shop (Sivakumar & Roy, 2004). With the new e-Commerce platform characterized by e-stores that have incentives and broad varieties of products, the traditional retail system has been significantly affected. E-commerce has slapped the face of the conventional retail business with the fear of helplessness and uncertainty (Teece, 2010).This paper explores the effect of the increasing trend of e-Commerce over the traditional bricks and mortar shop retailing system. It highlights several aspects regarding the manner in which the conventional retail businesses have been affected by the invention and growth of e-Commerce and whether there any strategies that traditional retail businesses are employing as a comeback strategy.
