Author: Steven Stoll
Publisher: Univ of California Press
ISBN: 0520920201
Category : History
Languages : en
Pages : 309
Book Description
The once arid valleys and isolated coastal plains of California are today the center of fruit production in the United States. Steven Stoll explains how a class of capitalist farmers made California the nation's leading producer of fruit and created the first industrial countryside in America. This brilliant portrayal of California from 1880 to 1930 traces the origins, evolution, and implications of the fruit industry while providing a window through which to view the entire history of California. Stoll shows how California growers assembled chemicals, corporations, and political influence to bring the most perishable products from the most distant state to the great urban markets of North America. But what began as a compromise between a beneficent environment and intensive cultivation ultimately became threatening to the soil and exploitative of the people who worked it. Invoking history, economics, sociology, agriculture, and environmental studies, Stoll traces the often tragic repercussions of fruit farming and shows how central this story is to the development of the industrial countryside in the twentieth century.
The Fruits of Natural Advantage
Author: Steven Stoll
Publisher: Univ of California Press
ISBN: 0520920201
Category : History
Languages : en
Pages : 309
Book Description
The once arid valleys and isolated coastal plains of California are today the center of fruit production in the United States. Steven Stoll explains how a class of capitalist farmers made California the nation's leading producer of fruit and created the first industrial countryside in America. This brilliant portrayal of California from 1880 to 1930 traces the origins, evolution, and implications of the fruit industry while providing a window through which to view the entire history of California. Stoll shows how California growers assembled chemicals, corporations, and political influence to bring the most perishable products from the most distant state to the great urban markets of North America. But what began as a compromise between a beneficent environment and intensive cultivation ultimately became threatening to the soil and exploitative of the people who worked it. Invoking history, economics, sociology, agriculture, and environmental studies, Stoll traces the often tragic repercussions of fruit farming and shows how central this story is to the development of the industrial countryside in the twentieth century.
Publisher: Univ of California Press
ISBN: 0520920201
Category : History
Languages : en
Pages : 309
Book Description
The once arid valleys and isolated coastal plains of California are today the center of fruit production in the United States. Steven Stoll explains how a class of capitalist farmers made California the nation's leading producer of fruit and created the first industrial countryside in America. This brilliant portrayal of California from 1880 to 1930 traces the origins, evolution, and implications of the fruit industry while providing a window through which to view the entire history of California. Stoll shows how California growers assembled chemicals, corporations, and political influence to bring the most perishable products from the most distant state to the great urban markets of North America. But what began as a compromise between a beneficent environment and intensive cultivation ultimately became threatening to the soil and exploitative of the people who worked it. Invoking history, economics, sociology, agriculture, and environmental studies, Stoll traces the often tragic repercussions of fruit farming and shows how central this story is to the development of the industrial countryside in the twentieth century.
Down to Earth
Author: Ted Steinberg
Publisher: Oxford University Press
ISBN: 0198032102
Category : History
Languages : en
Pages : 362
Book Description
In this ambitious and provocative text, environmental historian Ted Steinberg offers a sweeping history of our nation--a history that, for the first time, places the environment at the very center of our story. Written with exceptional clarity, Down to Earth re-envisions the story of America "from the ground up." It reveals how focusing on plants, animals, climate, and other ecological factors can radically change the way that we think about the past. Examining such familiar topics as colonization, the industrial revolution, slavery, the Civil War, and the emergence of modern-day consumer culture, Steinberg recounts how the natural world influenced the course of human history. From the colonists' attempts to impose order on the land to modern efforts to sell the wilderness as a consumer good, the author reminds readers that many critical episodes in our history were, in fact, environmental events. He highlights the ways in which we have attempted to reshape and control nature, from Thomas Jefferson's surveying plan, which divided the national landscape into a grid, to the transformation of animals, crops, and even water into commodities. The text is ideal for courses in environmental history, environmental studies, urban studies, economic history, and American history. Passionately argued and thought-provoking, Down to Earth retells our nation's history with nature in the foreground--a perspective that will challenge our view of everything from Jamestown to Disney World.
Publisher: Oxford University Press
ISBN: 0198032102
Category : History
Languages : en
Pages : 362
Book Description
In this ambitious and provocative text, environmental historian Ted Steinberg offers a sweeping history of our nation--a history that, for the first time, places the environment at the very center of our story. Written with exceptional clarity, Down to Earth re-envisions the story of America "from the ground up." It reveals how focusing on plants, animals, climate, and other ecological factors can radically change the way that we think about the past. Examining such familiar topics as colonization, the industrial revolution, slavery, the Civil War, and the emergence of modern-day consumer culture, Steinberg recounts how the natural world influenced the course of human history. From the colonists' attempts to impose order on the land to modern efforts to sell the wilderness as a consumer good, the author reminds readers that many critical episodes in our history were, in fact, environmental events. He highlights the ways in which we have attempted to reshape and control nature, from Thomas Jefferson's surveying plan, which divided the national landscape into a grid, to the transformation of animals, crops, and even water into commodities. The text is ideal for courses in environmental history, environmental studies, urban studies, economic history, and American history. Passionately argued and thought-provoking, Down to Earth retells our nation's history with nature in the foreground--a perspective that will challenge our view of everything from Jamestown to Disney World.
This Organic Life
Author: Joan Dye Gussow
Publisher: Chelsea Green Publishing
ISBN: 1931498245
Category : Gardening
Languages : en
Pages : 290
Book Description
In this bestselling combination memoir, polemic, and gardening manual, Gussow discusses the joys and challenges of growing organic produce in her own New York garden. This work offers encouragement to urban and suburban gardeners who want to grow at least some of their own produce. 30 recipes.
Publisher: Chelsea Green Publishing
ISBN: 1931498245
Category : Gardening
Languages : en
Pages : 290
Book Description
In this bestselling combination memoir, polemic, and gardening manual, Gussow discusses the joys and challenges of growing organic produce in her own New York garden. This work offers encouragement to urban and suburban gardeners who want to grow at least some of their own produce. 30 recipes.
The Fruits of Empire
Author: Shana Klein
Publisher: University of California Press
ISBN: 0520296397
Category : Art
Languages : en
Pages : 259
Book Description
The Fruits of Empire is a history of American expansion through the lens of art and food. In the decades after the Civil War, Americans consumed an unprecedented amount of fruit as it grew more accessible with advancements in refrigeration and transportation technologies. This excitement for fruit manifested in an explosion of fruit imagery within still life paintings, prints, trade cards, and more. Images of fruit labor and consumption by immigrants and people of color also gained visibility, merging alongside the efforts of expansionists to assimilate land and, in some cases, people into the national body. Divided into five chapters on visual images of the grape, orange, watermelon, banana, and pineapple, this book demonstrates how representations of fruit struck the nerve of the nation’s most heated debates over land, race, and citizenship in the age of high imperialism.
Publisher: University of California Press
ISBN: 0520296397
Category : Art
Languages : en
Pages : 259
Book Description
The Fruits of Empire is a history of American expansion through the lens of art and food. In the decades after the Civil War, Americans consumed an unprecedented amount of fruit as it grew more accessible with advancements in refrigeration and transportation technologies. This excitement for fruit manifested in an explosion of fruit imagery within still life paintings, prints, trade cards, and more. Images of fruit labor and consumption by immigrants and people of color also gained visibility, merging alongside the efforts of expansionists to assimilate land and, in some cases, people into the national body. Divided into five chapters on visual images of the grape, orange, watermelon, banana, and pineapple, this book demonstrates how representations of fruit struck the nerve of the nation’s most heated debates over land, race, and citizenship in the age of high imperialism.
Fresh
Author: Susanne Freidberg
Publisher: Harvard University Press
ISBN: 0674263626
Category : Science
Languages : en
Pages : 417
Book Description
That rosy tomato perched on your plate in December is at the end of a great journey—not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.
Publisher: Harvard University Press
ISBN: 0674263626
Category : Science
Languages : en
Pages : 417
Book Description
That rosy tomato perched on your plate in December is at the end of a great journey—not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.
Valley of Heart's Delight
Author: Anne Marie Todd
Publisher: Univ of California Press
ISBN: 0520389573
Category : History
Languages : en
Pages : 209
Book Description
This agricultural history explores the transformation of the Santa Clara Valley over the past one hundred years from America's largest fruit-producing region into the technology capital of the world. In the latter half of the twentieth century, the region's focus shifted from fruits—such as apricots and prunes—to computers. Both personal and public rhetoric reveals how a sense of place emerges and changes in an evolving agricultural community like the Santa Clara Valley. Through extensive archival research and interviews, Anne Marie Todd explores the concepts of place and placelessness, arguing that place is more than a physical location and that exploring a community's sense of place can help us to map how individuals experience their natural surroundings and their sense of responsibility towards the local environment. Todd extends the concept of sense of place to describe Silicon Valley as a non-place, where weakened or disrupted attachment to place threatens the environment and community. The story of the Santa Clara Valley is an American story of the development of agricultural lands and the transformation of rural regions.
Publisher: Univ of California Press
ISBN: 0520389573
Category : History
Languages : en
Pages : 209
Book Description
This agricultural history explores the transformation of the Santa Clara Valley over the past one hundred years from America's largest fruit-producing region into the technology capital of the world. In the latter half of the twentieth century, the region's focus shifted from fruits—such as apricots and prunes—to computers. Both personal and public rhetoric reveals how a sense of place emerges and changes in an evolving agricultural community like the Santa Clara Valley. Through extensive archival research and interviews, Anne Marie Todd explores the concepts of place and placelessness, arguing that place is more than a physical location and that exploring a community's sense of place can help us to map how individuals experience their natural surroundings and their sense of responsibility towards the local environment. Todd extends the concept of sense of place to describe Silicon Valley as a non-place, where weakened or disrupted attachment to place threatens the environment and community. The story of the Santa Clara Valley is an American story of the development of agricultural lands and the transformation of rural regions.
The Defoliation of America
Author: Amy Marie Hay
Publisher: University of Alabama Press
ISBN: 081732108X
Category : History
Languages : en
Pages : 329
Book Description
"In The Defoliation of America, Amy M. Hay profiles the attitudes, understandings, and motivations of grassroots activists who rose to fight the use of phenoxy herbicides (commonly known as the Agent Orange chemicals) in various aspects of American life during the post-WWII era. First introduced in 1946, these chemicals mimic hormones in broadleaf plants, causing them to, essentially, grow to death while grass, grains, and other monocots remain unaffected. By the 1950s, millions of pounds of chemicals were produced annually for use in brush control, weed eradication, other agricultural applications, and forest management. The herbicides allowed suburban lawns to take root and become iconic symbols of success in American life. The production and application of phenoxy defoliants continued to skyrocket in subsequent years, encouraged by market forces and unimpeded by regulatory oversight. By the late 1950s, however, pockets of skepticism and resistance had begun to appear. The trend picked up steam after 1962, when Rachel Carson's Silent Spring directed mainstream attention to the harm modern chemicals were causing in the natural world. But it wasn't until the Vietnam War, when nearly 40 million gallons of Agent Orange and related herbicides were sprayed to clear the canopy and destroy crops in Southeast Asia, that the long-term damage associated with this group of chemicals began to attract widespread attention and alarm. Using a wide array of sources and an interdisciplinary approach, The Defoliation of America is organized in three parts. Part 1 (1945-70) examines the development, use, and responses to the new chemicals used to control weeds and remove jungle growth. As the herbicides became militarized, critics increasingly expressed concerns about defoliation in protests over US imperialism in Southeast Asia. Part 2 (1965-85) profiles three different women who, influenced by Rachel Carson, challenged the uses of the herbicides in the American West, affecting US chemical policy and regulations in the process. Part 3 (1970-95) revisits the impact and legacies of defoliant use after the Vietnam War. From countercultural containment and Nixon's declaration of the "War on Drugs" to the toxic effects on American and Vietnamese veterans, civilians, and their children, it became increasingly obvious that American herbicides damaged far more than forest canopies. With sensitivity to the role gender played in these various protests, Hay's study of the scientists, health and environmental activists, and veterans who fought US chemical regulatory policies and practices reveals the mechanisms, obligations, and constraints of state and scientific authority in midcentury America. Hay also shows how these disparate and mostly forgotten citizen groups challenged the political consensus and were able to shift government and industry narratives of chemical safety"--
Publisher: University of Alabama Press
ISBN: 081732108X
Category : History
Languages : en
Pages : 329
Book Description
"In The Defoliation of America, Amy M. Hay profiles the attitudes, understandings, and motivations of grassroots activists who rose to fight the use of phenoxy herbicides (commonly known as the Agent Orange chemicals) in various aspects of American life during the post-WWII era. First introduced in 1946, these chemicals mimic hormones in broadleaf plants, causing them to, essentially, grow to death while grass, grains, and other monocots remain unaffected. By the 1950s, millions of pounds of chemicals were produced annually for use in brush control, weed eradication, other agricultural applications, and forest management. The herbicides allowed suburban lawns to take root and become iconic symbols of success in American life. The production and application of phenoxy defoliants continued to skyrocket in subsequent years, encouraged by market forces and unimpeded by regulatory oversight. By the late 1950s, however, pockets of skepticism and resistance had begun to appear. The trend picked up steam after 1962, when Rachel Carson's Silent Spring directed mainstream attention to the harm modern chemicals were causing in the natural world. But it wasn't until the Vietnam War, when nearly 40 million gallons of Agent Orange and related herbicides were sprayed to clear the canopy and destroy crops in Southeast Asia, that the long-term damage associated with this group of chemicals began to attract widespread attention and alarm. Using a wide array of sources and an interdisciplinary approach, The Defoliation of America is organized in three parts. Part 1 (1945-70) examines the development, use, and responses to the new chemicals used to control weeds and remove jungle growth. As the herbicides became militarized, critics increasingly expressed concerns about defoliation in protests over US imperialism in Southeast Asia. Part 2 (1965-85) profiles three different women who, influenced by Rachel Carson, challenged the uses of the herbicides in the American West, affecting US chemical policy and regulations in the process. Part 3 (1970-95) revisits the impact and legacies of defoliant use after the Vietnam War. From countercultural containment and Nixon's declaration of the "War on Drugs" to the toxic effects on American and Vietnamese veterans, civilians, and their children, it became increasingly obvious that American herbicides damaged far more than forest canopies. With sensitivity to the role gender played in these various protests, Hay's study of the scientists, health and environmental activists, and veterans who fought US chemical regulatory policies and practices reveals the mechanisms, obligations, and constraints of state and scientific authority in midcentury America. Hay also shows how these disparate and mostly forgotten citizen groups challenged the political consensus and were able to shift government and industry narratives of chemical safety"--
Plumes
Author: Sarah Abrevaya Stein
Publisher: Yale University Press
ISBN: 0300142854
Category : Art
Languages : en
Pages : 257
Book Description
From Yiddish-speaking Russian-Lithuanian feather handlers in South Africa to London manufacturers and wholesalers, from New York's Lower East Side to entrepreneurial farms in the American West, this text explores the details of a remarkably vibrant yet ephemeral culture.
Publisher: Yale University Press
ISBN: 0300142854
Category : Art
Languages : en
Pages : 257
Book Description
From Yiddish-speaking Russian-Lithuanian feather handlers in South Africa to London manufacturers and wholesalers, from New York's Lower East Side to entrepreneurial farms in the American West, this text explores the details of a remarkably vibrant yet ephemeral culture.
Visualizing Taste
Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674983890
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Publisher: Harvard University Press
ISBN: 0674983890
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Industrial Cowboys
Author: David Igler
Publisher: Univ of California Press
ISBN: 0520245342
Category : Biography & Autobiography
Languages : en
Pages : 283
Book Description
"The process by which two neighborhood butchers turned themselves into landed industrialists depended to an extraordinary degree on the acquisition, manipulation, and exploitation of natural resources. Igler examines the broader impact of western industrialism - as exemplified by Miller & Lux - on landscapes and waterscapes, bringing to the forefront the important issues of land reclamation, water politics, San Francisco's unique business environment, and the city's relation to its surrounding hinterlands. He provides a rich discussion of the social relations engineered by Miller & Lux, from the dispossession of Californio rancheros to the ethnic segmentation of the firm's massive labor force."--Jacket.
Publisher: Univ of California Press
ISBN: 0520245342
Category : Biography & Autobiography
Languages : en
Pages : 283
Book Description
"The process by which two neighborhood butchers turned themselves into landed industrialists depended to an extraordinary degree on the acquisition, manipulation, and exploitation of natural resources. Igler examines the broader impact of western industrialism - as exemplified by Miller & Lux - on landscapes and waterscapes, bringing to the forefront the important issues of land reclamation, water politics, San Francisco's unique business environment, and the city's relation to its surrounding hinterlands. He provides a rich discussion of the social relations engineered by Miller & Lux, from the dispossession of Californio rancheros to the ethnic segmentation of the firm's massive labor force."--Jacket.