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Author: Darren Barefoot
Publisher: No Starch Press
ISBN: 1593271999
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
Author: Darren Barefoot
Publisher: No Starch Press
ISBN: 1593271999
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
Author: Stacy Freedman
Publisher: Createspace Independent Publishing Platform
ISBN: 9781495957086
Category : Family & Relationships
Languages : en
Pages : 140
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Book Description
SINGLE WOMEN & MEN If you've ever considered whether a friends with benefits relationship might be right for you, or you're in one right now and need help turning things around, consider this book your bible. Being friends with benefits isn't as straightforward as one might think. Just as with everything else, there are unspoken rules that you are magically expected to know. Slip up and violate any one of them, and you might find yourself back on the prowl. It's crazy that no one has ever taken the time to compile all the rules. If you knew better you would do better, right? Well, now everything you ever wanted to know about how to navigate a friends with benefits relationship in the most drama and pain-free way possible exists. Ignore this advice at your own peril. The Friends with Benefits Rulebook will help you learn: * Whether or not you're cut out for no strings attached sex * How to find and recruit the perfect friend with benefits * All the rules to live by to make the agreement go smoothly * How to end your agreement on good terms * How to turn a friend with benefits into a real committed relationship * and other real life issues that other dating advice books won't dare discuss! The Friends with Benefits Rulebook has been hailed the ultimate must-read dating guide for women and men of all ages. This book will make you laugh, leave you feeling empowered, and enable you to have fun with your friends with benefits without heartbreak, guaranteed!
Author: Lauren Blakely
Publisher:
ISBN:
Category : Man-woman relationships
Languages : en
Pages :
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Book Description
"A good girl follows the rules. So does a smart woman. That's why I've resisted my brother's best friend for years. Fine, fine. Maybe the sexy, charming confident baseball player hasn't given me a reason to suspect he's thinking the same flirty, dirty thoughts as I am. But then he starts showing up by my side at sporting events. At galas. And his eyes are saying all sorts of flirty, dirty things. Like maybe we should cross the friends line and head right into benefits? The Rules of Friends with Benefits is an 11,000-word prequel novella and it leads into to full-length novel The Virgin Rule Book. You don't have to read The Rules of Friends with Benefits to enjoy The Virgin Rule Book, but you'll likely enjoy this story and the characters!"-- Provided by Publisher.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Diane Jeske
Publisher: Taylor & Francis
ISBN: 1000619451
Category : Philosophy
Languages : en
Pages : 559
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Book Description
The Routledge Handbook of the Philosophy of Friendship is a superb compilation of chapters that explore the history, major topics, and controversies in philosophical work on friendship. It gives both the advanced scholar and the novice in the field an overview and also an in-depth exploration of the connections between friendship and the history of philosophy, morality, practical rationality, value theory, and interpersonal relationships more generally. The Handbook consists of 31 newly commissioned chapters by an international slate of contributors, and is divided into six sections: I. Historical Perspectives II. Who Can Be Our Friends? III. Friendship and Other Relationships IV. The Value and Rationality of Friendship V. Friendship, Morality, and Virtue VI. New Issues in Philosophy of Friendship This volume is essential reading not only for anyone interested in the philosophical questions involving friendship, but also for anyone interested in related topics such as love, sex, moral duties, the good life, the nature of rationality, interpersonal and interspecies relationships, and the nature of the person.
Author: Lauren Blakely
Publisher: Independently Published
ISBN:
Category : Electronic books
Languages : en
Pages : 322
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Book Description
A sexy, brother's best friend sports romance from # 1 New York Times bestseller Lauren Blakely!Let me make a few things clear. I didn't go to the wedding intending to dance with the best man, to dare him to show me a very sexy pic on his phone, or to accidentally kiss him in the hotel elevator after the reception ended. But you know how it goes. Things just happen at weddings... The next day, Crosby and I agree to put all those shenanigans behind us. The fun-loving, stupidly gorgeous, all-star baseball player might be my brother's best friend, but he's my friend too and has been for years, so it's easy to move on, especially since I have a high-profile business to run. But since he's newly single and I'm always single, it turns out we both desperately need plus ones. We agree to "publicly date" over the next two weeks of galas, parties and events before his baseball season begins. The only trouble is the more time I spend with Crosby, the more I keep imagining how much I want him to take my V-card. And when I broach the possibility with Crosby, his answer surprises the hell out of me.
Author: Pearl Katz
Publisher: Rowman & Littlefield
ISBN: 1633889556
Category : Psychology
Languages : en
Pages : 308
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Book Description
When we are in painfully difficult or confusing life situations, especially amidst ever-uncertain times, our minds grapple for structure: a funeral ceremony definitively lays the dead to rest; the exaggerated choreography of a surgical room confirms its sterility; and a daily schedule gives prisoners a sense of normalcy. These practices, these rituals, give us peace. Though it might seem contradictory, ordered rituals actually bring us freedom, creativity, and mental well-being. Rituals aren’t a thing of history or belonging to elaborate ceremonies, and they aren’t even confined to the most painful or confusing of times. Rituals can be at a family dinner table or in a morning bathroom routine. In Everyday Rituals, Pearl Katz shows us just how transformative rituals are, no matter what kind. Unlike other titles on the subject in the self-help genre or in anthropological reportage, Katz applies her years of fieldwork and psychiatric study to tangible, everyday American life. She writes a thoroughly persuasive argument, using poignant case studies, to truly inspire readers. Specific hormones flow and brain paths open when artists follow their creative regimen, and mental health increases in patients under hospital directive; in contrast, young people suffer stress in unbounded undergraduate hookup culture. And after the coronavirus ripped many rituals from American life, the ill effects of a life without routine burn bright. It’s in the ordinary that Katz discovers unlimited potential: mundane routine actually sparks incredible imagination. With scientific evidence, case studies, personal narrative, and guiding wisdom, Katz enlightens us as to how and why we can feel true freedom.
Author: Claude-Hélène Mayer
Publisher: Springer Nature
ISBN: 3030459969
Category : Psychology
Languages : en
Pages : 1123
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Book Description
This handbook includes state-of-the-art research on love in classical, modern and postmodern perspectives. It expands on previous literature and explores topics around love from new cultural, intercultural and transcultural approaches and across disciplines. It provides insights into various love concepts, like romantic love, agape, and eros in their cultural embeddedness, and their changes and developments in specific cultural contexts. It also includes discussions on postmodern aspects with regard to love and love relationships, such as digitalisation, globalisation and the fourth industrial revolution. The handbook covers a vast range of topics in relation to love: aging, health, special needs, sexual preferences, spiritual practice, subcultures, family and other relationships, and so on. The chapters look at love not only in terms of the universal concept and in private, intimate relationships, but apply a broad concept of love which can also, for example, be referred to in postmodern workplaces. This volume is of interest to a wide readership, including researchers, practitioners and students of the social sciences, humanities and behavioural sciences. In the 1970s through the 90s, I was told that globalization was homogenizing cultures into a worldwide monoculture. This volume, as risky and profound as the many adventures of love across our multiplying cultures are, proves otherwise. The authors’ revolutionary and courageous work will challenge our sensibilities and expand the boundaries of what we understand what love is. But that’s what love does: It communicates what is; offers what can be; and pleads for what must be. I know you’ll enjoy this wonderful book as much as I do! Jeffrey Ady, Associate Professor (retired), Public Administration Program, University of Hawaii at Manoa, Founding Fellow, International Academy for Intercultural Research The International Handbook of Love is far more than a traditional compendium. It is a breath-taking attempt to synthesize our anthropological and sociological knowledge on love. It illuminates topics as diverse as Chinese love, one-night stands, teen romance or love of leaders and many more. This is a definitive reference in the field of love studies. Eva Illouz, author of The End of Love: A sociology of Negative relationships. Oxford University Press. “This is not a volume to be read in a single sitting (though I almost did, due to a protracted hospital stay), nor is it romantic or inspirational reading (though, in some cases, I had hoped for more narrative examples and case studies. Rather it is a highly diverse scholarly effort, a massive resource collection of research papers on love in a variety of contexts, personal and professional settings, and cultures. The work is well referenced providing a large number of resources for deeper exploration. .... We owe our thanks to the authors and editors of this “handbook” for work well done, though that word in the title should not lead readers to suspect that, enlightening as it is, this book is a vade mecum or practical tour guide that provides ready solutions to the vicissitudes and challenges of our love lives!” Reviewed by Dr. George F. Simons on amazon.com ******* Please see Claude-Hélène Mayer’s interview related to the handbook in LeanHealth Talks published by Bernadette Bruckner: https://www.youtube.com/watch?v=yVNXA9sWuWo ******* Please see Claude-Hélène Mayer’s interview related to the handbook published In Iran News Daily: https://newspaper.irandaily.ir/?nid=6941&pid=6&type=0
Author: Susan Sprecher
Publisher: Psychology Press
ISBN: 042967323X
Category : Family & Relationships
Languages : en
Pages : 573
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Book Description
The Handbook of Relationship Initiation is the first volume to focus specifically on the very beginning stage of relationships – their origin. In this Handbook, leading scholars on relationships review the literature on various processes related to the initiation of relationships: how people meet, communicate for the first time, and begin to define themselves as being in a relationship. Topics include attraction, mate selection, influence of social networks on relationship initiation, initiation over the internet, hook-ups among young adults, and flirting and opening gambits. In addition, the dark side of relationship initiation is considered, including unwanted relationship pursuit and barriers to relationship initiation including social anxiety. This volume provides an overdue synthesis of the literature on this topic. It is especially timely in view of the growing prevalence on relationship initiation online, through matchmaking and other social networking sites, which has increased awareness that science can be used to understand, create, and facilitate compatible matching. This Handbook provides an essential resource for an interdisciplinary range of researchers and students who study relationships, including social psychologists, communication scientists and scholars of marriage and the family.
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 261
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Book Description
Dale Carnegie's seminal work, 'How To Win Friends And Influence People', is a comprehensive guide on interpersonal skills and human relations. Published in 1936, this timeless classic is renowned for its practical advice on how to effectively communicate, influence others, and cultivate meaningful relationships. Written in a clear and engaging style, Carnegie's book addresses the importance of empathy, honesty, and genuine interest in others, making it a valuable resource for individuals seeking to enhance their social intelligence. With real-life examples and actionable tips, Carnegie's book remains relevant in today's fast-paced world, where networking and communication skills are indispensable. Carnegie's astute observations and insights on human behavior continue to resonate with readers across generations. Drawing from his own experiences and studies in human psychology, Carnegie imparts valuable lessons that are as pertinent today as they were in the 1930s. 'How To Win Friends And Influence People' is a must-read for anyone looking to navigate social interactions with grace and confidence.
