The Financial Times Guide to Social Media Strategy

The Financial Times Guide to Social Media Strategy PDF Author: Martin Thomas
Publisher: Pearson UK
ISBN: 1292234830
Category : Business & Economics
Languages : en
Pages : 288

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Book Description

The Financial Times Guide to Social Media Strategy

The Financial Times Guide to Social Media Strategy PDF Author: Martin Thomas
Publisher: Pearson UK
ISBN: 1292234830
Category : Business & Economics
Languages : en
Pages : 288

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Book Description


The Financial Times Guide to Business Networking

The Financial Times Guide to Business Networking PDF Author: Heather Townsend
Publisher: Pearson UK
ISBN: 1292005211
Category : Business & Economics
Languages : en
Pages : 273

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Book Description


The Financial Times Guide to Business Start Up 2014

The Financial Times Guide to Business Start Up 2014 PDF Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292004681
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more. Everything you need to know to make your start up a success.

The Financial Times Guide to Business Start Up 2017/18 ePub eBook

The Financial Times Guide to Business Start Up 2017/18 ePub eBook PDF Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292175885
Category : Business & Economics
Languages : en
Pages : 426

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Book Description
‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2016 Budget. • Everything you need to know to start up and run your business • Comply with the most up-to-date financial, tax and legal requirements • How to fund your business, whether through traditional channels or online platforms • Discover how to develop your idea and refine your business model • Build your online presence, benefit from social media and advertise effectively online All you need to know to make your start up a success.

Financial Times Guide to Business Start Up, The, 2019-2020

Financial Times Guide to Business Start Up, The, 2019-2020 PDF Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292259213
Category : Business & Economics
Languages : en
Pages : 450

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Book Description
Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget. Get everything you need to know to start up and run your business Comply with the most up-to-date financial, tax and legal requirements Find out how to fund your business, whether through traditional channels or online platforms Discover how to develop your idea and refine your business model Build your online presence, benefit from social media and advertise effectively online The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Financial Times Guide to Leadership

The Financial Times Guide to Leadership PDF Author: Marianne Abib Pech
Publisher: Pearson UK
ISBN: 0273779141
Category : Business & Economics
Languages : en
Pages : 379

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Book Description


The Financial Times Guide to Business Start Up 2016

The Financial Times Guide to Business Start Up 2016 PDF Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292104759
Category : Business & Economics
Languages : en
Pages : 470

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Book Description
Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of the No.1 bestselling The Financial Times Guide to Business Start Up on your shelf. Annually updated, this guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.

The Financial Times Guide to Business Start Up 2015 ePub eBook

The Financial Times Guide to Business Start Up 2015 ePub eBook PDF Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292066490
Category : Business & Economics
Languages : en
Pages : 498

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Book Description
‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more. Everything you need to know to make your start up a success.

Strategic Social Media Management

Strategic Social Media Management PDF Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9811546584
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

The Social CEO

The Social CEO PDF Author: Damian Corbet
Publisher: Bloomsbury Publishing
ISBN: 1472967275
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.